Biltmore Wines case study

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Using Business Intelligence for Brand Building and Long-Range Planning

Biltmore Wines

Case Study


Biltmore Wines

Located in Asheville, North Carolina

Biltmore Wines is one of the businesses within The Biltmore Company

Biltmore Wines has been a Dimensional Insight customer since 2012

Solution: Diver Platform

Fast Facts


Biltmore Wines

Biltmore was the vision of George W. Vanderbilt

Largest privately owned house in America

It sits on 8,000 acres Biltmore Wines is a “grapes

to glass” company, doing most of its production from its winery in North Carolina

Biltmore Wines also sources grapes from California

History


The Challenge

For a long time Biltmore Wines lacked a data repository.

Depletion data was collected by fax and typed into a spreadsheet.

Biltmore was trying to move from being a smaller wine company to a national brand.

Dimensional Insight’s Diver Platform was the business intelligence solution they needed.


“I think the biggest problem that we were trying to overcome was how do we make intelligent business decisions with incomplete or nonexistent data? We were making decisions based off of feelings and what we thought the data would say without really having the data.” - Alisha Forester, National Sales Director, Biltmore Wines


The Solution – Sales Reporting

Diver allows Biltmore to keep all of its information in one place, such as depletions and shipments in the same system.

Biltmore uses Diver to track budget and to analyze sales and marketing activity.

Because several of Biltmore’s distributors also use Diver, it makes it much easier to collect data.


The Solution – Long-Range Planning

Diver allows Biltmore to focus in on varying time frames, from 6-month to 1-month to 3-year trends.

Diver combines with trends from Nielsen scan data to allow Biltmore to see products that have fierce competition and which ones dominate the market.


Learn More

To find out more – including how Biltmore plans on

furthering its use of Diver in the future – visit: http://

www.dimins.com/case-studies/biltmore

-wines-case-study/

http://www.dimins.com/case-studies/biltmore-wines-case-study/





Biltmore Wines case study

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