BILTMORE QUARTER

Sears + Roades Center Retrofit

Existing Conditions

Competitive Creative Economic Urban Areas Phoenix

Dallas

Denver

Comparative Upscale Markets Biltmore District

Park Cities

Cherry Creek

CSBA Investigation

In the shopping malls, Conform or be cast out

- Neal Peart

Establishing Market Presence

37.6 Acre tract

opened in 1961

4th Phoenix mall

246,600 leasable Sq. Ft.

1963, 2-level, 126,300 Sq.

Ft. Rhodes Brothers

(Tacoma) store added

expansion leasable space

up to 372,900 Sq. Ft.

Westcor acquires center,

name changed to

Colonnade Mall

Rhodes become Joskes

(San Antonio)

Mall is enclosed

1980s, A 80,000 square foot

Mervyns was added.

Decline & Bankruptcy

1988, Squaw Peak Parkway

bisected the site.

1990s, demalled into big

box strip mall.

Sears sub-divided into retail

spaces.

52,700 sf section of the mall

demolished

A parking garage was built

Joskes sub-divided into a

2nd floor leased office space

and a retail ground floor.

59,800 sf Fry's added

Additional out buildings

added.

Now CAMELBACK

COLONNADE

2009, Mervyn's bankruptcy.

Competitive Creative Economic Urban Areas

It is not the strongest of the species that survive, nor the most

intelligent, but the one most responsive to change.

-Charles Darwin

Existing Conditions

Competitive Creative Economic Urban Areas Phoenix

Dallas

Denver

Comparative Upscale Markets Biltmore District

Park Cities

Cherry Creek

Metro

Pop: 4.2 mil

Density: 252.9/sq mi.

Area: 16,573 sq. mi.

City

Pop: 1.4 mil

Density: 3,072/sq mi.

Area: 518 sq. mi

Phoenix, Arizona

Phoenix Creative Assessment

20 miles of

Light Rail

1 State

University

1 Airport

4 Art Museums

Biltmore District

8 Performing

Arts Facilities

700,000 SF

Convention

Center

Tallest Builgin:

483 ft.

Metro

Pop: 6.7 mil

Density: 634/sq mi.

Area: 9,286 sq. mi.

City

Pop: 1.2 mil

Density: 3,518/sq mi.

Area: 385.8 sq. mi.

Dallas, Texas

Dallas Creative Assessment

2 Airports

72 miles Light &

35 miles of

Commuter Rail;

3.6 miles of

streetcar

6 Art Museums

3 State & 3

Private

Universities

4 Performing

Arts Facilities

Park Cities

950,000 SF

Convention

Center

Tallest Building:

921 ft.

Metro

Pop: 2.6 mil

Density: 303.3/sq mi.

Area: 8,414 sq. mi.

City

Pop: 0.6 mil

Density: 3,874/sq mi.

Area: 154.9 sq. mi.

Denver, Colorado

Denver Creative Assessment

1 Major Airport

2 Major Art

Museums

2 State & 1

Private

University

3 Performing

Arts Facilities

Cherry Creek

584,000 SF

Convention

Center

Tallest Building:

714 ft

Co-Working Gangplank

Workhaus

Creative Density

TOD Valley Metro

Mockingbird Station

City Center, Englewood, Colorado

Town Center Scottsdale Quarter

West Villages

Belmar

Retrofit Strategies

Co-Working Gangplank

Workhaus

Creative Density

Retrofit Strategies

Imagination is the living power and prime agent of all human perception

-Samuel Taylor Coleridge

Co-Working

Coworking is the social

gathering of people, who

work independently, but

share values, and are

interested in the synergy

that can occur when

working with talented

people of differing fields in

the same space.

Attractive to

telecommuters,

independent contractors,

and travelers.

The coworking model is a

social collaborative, that

allows for the cross

pollenization of ideas with

a strong focus on

community.

Coworking communities

are formed by organizing

Casual Coworking events

in public places such as

cafes, galleries or multi-

functional spaces.

Gangplank

Gangplank is a group of individuals creating an economy of innovation and creativity in the Valley. They envision a new economic engine comprised of collaboration and community, where industries come together to transform our culture.

A place for creators, where diverse backgrounds and ideas collide, providing the necessary fuel to innovate.

Gangplank believes that the creative class focuses on collaboration over competition, and that ideas should be shared freely.

Offers one-on-one meetings with mentors specializing in marketing, financial management and business planning.

Weekly brownbag presentations by local business leaders.

Member-lead workshops.

The youth arm of Gangplank, Gangplank Junior, seeks to augment a struggling education system, through after-school programming focused on hands-on learning and encouraging creativity, preparing future generations to operate in a world beyond what their schools prepare them for.

Workhaus, Dallas

Workhaus Co-Working Lodge is a better, more efficient, green, mobile, and connected worklife in Dallas, TX.

A simple concept where independent professionals work together for the purpose of collaboration and the ability to focus on their work in inspiring spaces.

Membership-based co-working also provides a professional environment to meet clients, receive mail, socialize and talk shop with other professionals.

We provide rental opportunities for a desk space, private workspace, and amenities businesses need to run efficiently.

We create a dynamic culture of mentorship, incubation, leadership, networking and most importantly creating.

Creative Density, Denver

A shared workspace in

Denver for mobile

professionals, to

assemble to work,

create, and collaborate

in fun and productive

environment.

Open, Functional,

Flexible.

Work and create in an

open workspace

Focus the quiet room

Meet with clients in the

conference room

Take a private call in

the phone room

Recharge in the

lounge.

Coffee and generated

energy by coworkers.

Ideas and skills colloid.

relating to a system of education to develop the

importance of free play

a workshop or studio, especially of an artisan or designer.

183040;: literally, pile of chips

FROEBEL ATELIER

What a shame to not think like an 11 year old.

-John Lautner

To Subscribe to the Atlier simply contact us. BUT, a subscription

does not mean you get to work in a collaborative and creative

space, you must become a part of the community of freelancers,

mobile workers, and start-ups.

Membership has its privileges

And you think I am being disruptive?

But no, I'm running home, I'm running,

'Cause I'm trying to put the atom back together.

-Dar Williams

Bringing Mobile Workers Together

Coworking Communities provide a space for mobile professionals to work together. Coworking is

proving that independent professionals do better together in a community rather working alone. The

physical density of people and lack of barriers creates a collaborative environment where people can

focus on their work independently but also share experiences and work together.

What if you could blend the benefits of working from home, the coffee house, and the corporate

office?

Flexible workspace, with Open concept offices so you can feed off the energy and build relationships

Community of brainstorming buddies

Organized events to learn about design and techniques, business trends, and the next big idea

Amazing coffee, printing, and other essential business requirements

besides awesome people to be around.

According to a the Global Coworking Survey:

42% of coworkers reported an increase in revenue, only 5% saw a decline

85% were more motivated

88% have better interaction with people

60% said they are more relaxed at home now

57% work more teams for projects

Philosophy

We aim to connect individuals and small businesses creating an economy of innovation and creativity.

We envision a new economic engine comprised of collaboration and community, in contrast to the

silos and stodgy dependence on the next tourism and land development boom. Our ideas are based

on the Creative Economy work of Economist Richard Florida and the (re)New(ed) Urbanism work on

Retrofitting Suburbia by Ellen Dunham-Jones and June Williamson. We studied their work to discover

methods for Phoenix to live up to its nom du plume.

We have the talent in this Valley to create an economy to compete with the Atlantas, Denvers,

Houstons, Austins, and Dallases, we just need to work together to create it. Different environments

need to overlap, connect and interact in order to transform our community to be economically and

environmentally sustainable. The community we seek to create is based on the idea of the 4 Es:

1. Equity

2. Economy

3. Environment

4. Aesthetics

This new economy cannot thrive without engaging the larger business, creative, entrepreneurial,

governmental, and technical communities together.

We believe that innovation breeds intension. We will transform our culture into one supportive of the

entrepreneurial spirit, of risk taking, of pioneering into the unknown territories as the founders of our

municipalities once did. This requires education, entrepreneurship and creative workspaces.

Likely Subscribers

Game designers

Graphic Designers

Sole Practitioners

Architects

Engineers

Web Designers

Independent Insurance Agents

Real Estate Agents

Digital Artists

Freelance Programmers

Financial Planners

Hobbyists

Day Traders

Internet Sales

Web Production

Web Publishers

Start-Ups

Authors

Technical Writers

Digital Artists

and more!

Subscription: PREMIUM

No long-term contract, subscriptions are month to month, and includes Listing in our member

directory.

Professional Reception services for subscribers deliveries and customer calls to your dedicated

LAN line and voicemail: Personalized answering, greeting, and arranging (handsets available, or

we can wire your number to your cell).

Professional Executive Secretarial services available to assist subscribers with editing and

proposal/presentation preparation.

Open, cubicle and private studio offices; Phone Booth; & Comfortable, open seating, with patio seating, in the Lounge area.

Fully equipped Conference Center for teleconferencing, pitching, ideation, client meetings, and

community events.

WiFi/Internet, coffee, Print/Fax/Copy services (discounts on large reproduction runs), mailboxes,

and 24-hour access, are included for monthly subscribers.

Work tables, mobile white boards, flip charts, software license seat library (pricing may vary) ,

webinar, on line organizational platforms

A room dedicated for long phone calls or webinars.

A fully equipped Caf with flavored coffee, refrigerator, microwaves, snack/soda machines,

plates, silverware, dishwasher, available for breaks, networking and catering.

Subscription: FRINGE

All Inclusive access to Salon Talks, Lounges, and networking.

Special Discounts to local Conferences and Professional Society events.

Extra Perks like arranging Speaking at events.

All Amenities & Included Services are available to monthly subscribers, regardless of level.

Walking, biking and a short transit distance to numerous restaurants and bars for client

entertaining, with a conference kitchen available for catering.

Located in a community of business, with easy access to retail and networks.

Affordable housing close by.

Professional mentoring and counseling seminars and discounts on private sessons for you and

your business.

Professional magazine, periodicals, newsletters and newspapers Reference Center, available

both in on line and in the lounge area. ALL subscriptions included in dues, with selection made by

subscribers to the space.

Discounts on events and CDU courses.

Members can cowork around the world for free with the coworking visa.

Quarterly Innovation Charettes to encourage collaboration and new ideas for puzzling problems.

Subscriber Mentoring

Seeing opportunities in unlikely places, maximizing profitability through planning and detail efficiency

is the intrinsic value of good maturation of business incubation. The ability to marry economic

sensitivity with design accountability while navigating the myriad challenges and constraints

ubiquitous to development is a skill set unique to Alloy.

Budgets

Cash Flow Models

Concept Ideation

Consultant Team

Financial

Market Analysis

Marketing Programs

Legal

Pro Formas

Boiler Plate Template Documents

Sources & Uses Statement

With self-directed and community developed programs to benefit subscribers and a 2 mile

neighborhood radius

Subscriber plans

Mobile Membership ($98 per month)

For the developing business that needs a professional

workspace, but not an office.

Access to any open desk

Discounts on CDU Classes

Ability to Stay Late

Dweller Membership ($395 per month)

Set desk

All services listed above

Resident Subscription ($900- $750)

Great for office startups or small business teams.

Full access to the coworking floor, conference room,

kitchen

Decanter plans

Lounge Pass (FREE)

For those needing a quick stop to check email.

Access to any seat in the lounge

Free WiFi

Coffee is 50 cents.

Printing and other services additional

Transit Pass ($25 per day)

For the interloper who works from home, is visiting the

area, or developing a side business

Access to any open desk

Additional cost to use conference spaces and

Professional Services.

Day Pass ($25 per day)

For the interloper who works from home, is visiting the

area, or developing a side business

Access to any open desk

Additional cost to use conference spaces and

Professional Services.

Conference Room Rentals.

You dont have to be a member. Members get the conference room for free or 50% off.

Half Day $75

Full Day $100

Proposal

Pre

limin

ary

De

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n

Sch

em

actic

Desig

n

De

sig

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De

ve

lopm

ent

Co

nstr

uction

Do

cum

ent

Co

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uction

Op

era

tion

s &

Ma

na

ge

me

nt

Asset Definition 70% 10% 10% 10%

Highest & Best Use

Analysis

30% 30% 30% 10%

Project Visioning 10% 50% 40%

Entitlement Assistance/

Permit Review

30% 30% 30% 10%

Design Review 20% 30% 40% 10%

Finance Placement 30% 30% 30% 10%

Owners Representation 17% 17% 17% 17% 17% 17%

Our development teams involvement and spending percentages.

$5 million for full retrofit.

Proposal

bud

ge

t

No

. o

f Jo

bs

Da

ys t

o c

om

ple

te

fro

m to

da

y

Co

st

Concept Renderings

& Stacking Plans 20% 5 90 $

20,000.00

IPD Consultant &

Contracting Team via

RFP 20% 5 90 $

20,000.00

Market Analysis 20% 5 90

$

20,000.00

Physical Facility

Assessment & Zoning

Analysis 20% 5 90 $

20,000.00

Real Estate Legal &

Marketing Consultants 20% 5 90 $

20,000.00

100% 25 90 $

100,000.00

ask = $100,000