For Business

Pixel & Paper Designs

www.pixelandpaper.com

www.facebook.com/pixelandpaper

Facebook: Profile vs Group vs PageProfile Group Page

Administrator N/A Public Hidden

Updates from User User Page

Openness User controlled Facebook only The Internet

Indexed by Google? User controlled No Yes

Control members? Yes Yes No

Install Apps? Yes No Yes

Friend/Like Limits? Yes Yes, for messaging No

*Ugly* URLs No Yes No

Statistics No No Yes

Why Create a Page?• 500 million people are on Facebook• In a recent poll, 51% of those surveyed said

they were more likely to buy from a brand after following them on Facebook

• Not a youth movement – fastest growing demographic is women over 55, 30% of the user base is 35+

How to Create a Page• Go to www.facebook.com/pages• Click on Create Page

Choose Your Classification• Choose Local, Brand,

or Public Figure and then a sub-class

• This can never be changed, so think carefully!

Choose Your Name• Your page name

should tie into your business name, be descriptive, not too long, and easy to spell

• Check the box, and click the Create Button

Fill Out Your PageAdd a profile picture – embed website URL in image if possible

Put description with lots of good keywords

Explore the tabs

Post something!

Explore the control panel

The Info Tab• Your options here

depend on your page classification

• If you leave a field blank, it won’t display on page

Your Page Control PanelControl who can post to your page and what they can do

Add and manage administrators who can update the page

Install more applications to create custom tabs, offer promotions, connect to your blog, and more

Track the statistics for your page, including by demographics

What can you do with a page?• Link it to your blog, twitter, or other SM• Offer coupons/discounts to followers• Pass along news relevant to your industry• Ask for reviews and opinions on polls• Encourage discussions around your products or

services• Post photos of your products or videos showing

how to use them

How do you get followers?• Suggest to friends• Put in your email signature• Put a “like box” on your website• Ask your friends to suggest to their friends• Include in any and all other marketing you do• Once you hit 25 followers, register a username

at www.facebook.com/username

Page IdeasCreate a custom tab showing people how to connect

Suggest how followers can share your content

Questions?www.pixelandpaper.com

www.facebook.com/pixelandpaper864.848.0848

We help clients create and manage Facebook pages. Let us help you!