Facebook Advertising Made Simple: A Step-by-Step Guide

Facebook Revenue in Billions

Definition

“Wait, you can advertise on Facebook?”

If that was your initial reaction to this post’s headline, then you’re

a little late to the party. But, no worries, I’ll get you up to speed.

Since Facebook gets tons of data from their users, when they

enter it voluntarily on their profile (things like age, location and

interests), they have a good idea of what users like.

Therefore, they can serve them targeted ads that show them

products that they are likely to buy, sites they tend to like or events

they’d love to attend.

So, remember, you can spot Facebook ads by paying attention to these 3

things

1.A “sponsored” tag, below the name of the site

2.The prompt to like the page in the top right

corner

3.A call-to-action button in the bottom right

corner

Overview

There are 5 types of Facebook ads:

1.Inside the newsfeed on desktop

2.Inside the newsfeed on mobile

3.Right-hand sidebar on desktop

4.Audience network on mobile

5.On Instagram

Step 1: Create a fan page

Step 2: Create your first campaign

Step 3: Create your ad set

Step 4: Create your first ad

Step 5: Create 2 more ads for A/B testing

Step 6: Wait for 24 hours

After the new ads pass the review, turn on your ad set and let it run for a day to get some results.

Step 7: Kill the ads that don’t work

Once you have some data on which ad works the best, turn off the other two. Run with the best performing ad until it stops working.

This might be a week, although it’s usually more in the range of 4 to 5 days.

Step 8 [Optional]: Increase your budget

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