Event & mötesdramaturgi berghs-140428

BERGHS SCHOOL OF COMMUNICATION


EVENT &MÖTESDRAMATURGI

2

APRIL 28 2014 — BERGHS SCHOOL OF COMMUNICATION

MED VARUMÄRKET SOM LEDSTJÄRNA

Howard Schultz

“There is employee engagement, there is employee engagement and there is employee engagement”

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VAD ÄR ETT BRA MÖTE?

THE EXECUTIVE BRIEFTEN TRUTH’S ABOUT BIG MEETINGS THATJUST MIGHT MAKE A DIFFERENCE

BIG MEETINGS,BIG DECISIONS

Leadership Summits, Kick Offs, Sales Meetings and Annual Conferences mean more people, more planning and more stress.

Top managers often have double roles. They own the content and have the final say on everything from the key messages to the choice of the venue. The other role is of a more practical nature, on stage, in the spotlight.

Many books and lectures have focused on presentation skills. In these ten slides we wanted to lift the other aspect, the essential importance of confident leadership as a foundation for outstanding meetings.

Thank you for reading!

#1

WHAT ARE YOU WILLING TO DELEGATE, REALLY?

Don’t delegate things months in advance just to change everything the week before because the people around you were bad at reading your mind.

Be clear on your key messages and make sure that the people you have put in charge receive a good brief before they start preparing.

As the event approaches, keep cool and stick to plan.

#2

CONTROL YOUR MANAGEMENTCommunication experts and consultants can only do so much to direct the C-suite.

Make sure that the people closest to you act in the interest of the whole company and play the part required for the key messages to come across.

Sometimes it means staying off stage.

#3

SHOW DON’T TELLWe’ve seen enough slides telling us to be passionate and to think outside the box.

If you want passion and innovation, create emotional experiences that inspire people to be creative. While you're at it, make sure to spend the time you need to do it well.

#4

BE BOLDTime is running. When the business environment changes and you struggle with the effects of digitization, keeping the protocol can be just as effective as it was on Titanic.

Creating change means changing behaviors. That means you need to reach both the hearts and the minds of the people, two organs that are common all over the world, regardless of the title on the business card.

Meetings don’t flop because they’re different. Quite the opposite!

TYPISK VIKTNING I KOMMUNIKATIONEN

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Kotter: The Heart of Change, Harvard Business School

OPTIMAL VIKTNING I KOMMUNIKATIONEN

40 60

Kotter: The Heart of Change, Harvard Business School

#5

INVOLVEDo you want listeners or participants? People will surely like to hear your views and opinions but are you equally curious about what they have to say?

Use workshops to start the engagement instantly and give people a chance to transform the overall strategy to a personal agenda.

Good meetings are a two way street.

#6

BE REALSet your meeting off in total transparency. If your employees are worn out, if your customers complain, if your owners are concerned, put a camera in front of the strongest voices and capture it on film.

You need a sense of urgency to keep the meeting alive. To hide the problems is contra productive.

Nothing inspires people more than being part of a solution!

#7

PLAYAsking people to change and do things differently is always a bit frightening. To ask them to perform from the start will block them totally. But that’s nothing you can’t fix with a little playfulness.

Playing is the most basic forms of learning, practiced by both children and kittens. When the seriousness of performing is lifted out, the mind opens and embraces new things more easily.

Ready for some serious fun?

#8

GET SOME SPACEThis might look like something you can delegate but before you do that, make sure to give your meeting planner a good brief.

The most cost effective way to gather a thousand people will always be in a cinema seating. This solution doesn’t give you room to do anything out of the ordinary. In other words, this might just be the most expensive saving you ever made.

Get the space you need to meet for real.

#9

THINK PROCESSAvoid that your big meetings become time bubbles, where you gather to pick up the conversation you had last year.

How can the meeting connect to other events that happen before and after. How can it connect to the questions discussed on the Intranet and other internal channels?

You don´t make changes by taking large steps once a year, you change by taking small steps every day. Your big meeting might just be the place where you adjust the direction.

#10

BE A THOUGHT LEADERA few one-liners that might come in handy:

A̶ Fifteen minutes? That’s too much, I think you can tell this much better in five.

A̶ I understand this presentation is your script, when can I see the slides you plan to show?

A̶ Do we have enough breaks? People need oxygen and time for a chat too.

A̶ We need to trust our colleagues. I would like to hear what they think. Can we make time to let them discuss it?

READY FORSOME ACTION?

[email protected]+46 10 212 27 00

CASE

StorytelBok & bibliotek 2013

En mässa är inte enmarknadsplats,

inte en mötesplats, det är en lekplats.

Event & mötesdramaturgi berghs-140428

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