Customer Education Cass Turnbull President and Founder PlantAmnesty plantamnesty
description
Transcript of Customer Education Cass Turnbull President and Founder PlantAmnesty plantamnesty
![Page 1: Customer Education Cass Turnbull President and Founder PlantAmnesty plantamnesty](https://reader036.fdocuments.us/reader036/viewer/2022083006/56813c69550346895da5f9b2/html5/thumbnails/1.jpg)
Customer Education
Cass TurnbullPresident and Founder
PlantAmnestywww.plantamnesty.org
![Page 2: Customer Education Cass Turnbull President and Founder PlantAmnesty plantamnesty](https://reader036.fdocuments.us/reader036/viewer/2022083006/56813c69550346895da5f9b2/html5/thumbnails/2.jpg)
The Personal Scale
Make it a BIG DEALTalk to your customersTeach a class Use follow-up literature
![Page 3: Customer Education Cass Turnbull President and Founder PlantAmnesty plantamnesty](https://reader036.fdocuments.us/reader036/viewer/2022083006/56813c69550346895da5f9b2/html5/thumbnails/3.jpg)
Can the Right Customers Find YOU?
Use your business card–advertizing
Take a proactive stand
![Page 4: Customer Education Cass Turnbull President and Founder PlantAmnesty plantamnesty](https://reader036.fdocuments.us/reader036/viewer/2022083006/56813c69550346895da5f9b2/html5/thumbnails/4.jpg)
Through National and Local Professional Organizations
Make sustainable pruning a BIG DEALLAs –talk to themSend letters Enroll the City ArboristGold-Leaf Awards
![Page 5: Customer Education Cass Turnbull President and Founder PlantAmnesty plantamnesty](https://reader036.fdocuments.us/reader036/viewer/2022083006/56813c69550346895da5f9b2/html5/thumbnails/5.jpg)
Public Education
TV, Radio, Print, Google, Bill Boards, Bumperstickers, Street Signs
Advertising—tell a story, use testimonials, scare the clients
Media Horticulturalists—the low-hanging fruitUse your organization to hire or designate
spokespersonAll messages bundled—what’s wrong with
how to do it right with credentials?
![Page 6: Customer Education Cass Turnbull President and Founder PlantAmnesty plantamnesty](https://reader036.fdocuments.us/reader036/viewer/2022083006/56813c69550346895da5f9b2/html5/thumbnails/6.jpg)
Through National and Local Professional Organizations
Make sustainable pruning a BIG DEALLAs –talk to themSend letters Enroll the City ArboristGold-Leaf Awards