K. Turnbull

Your Customers are Already Online!Your Customers are Already Online!

Effective Communication Strategies For Effective Communication Strategies For Thermal TourismThermal Tourism

Kevin TurnbullKevin Turnbull

Chief ExecutiveChief Executive

SpaFinder EMEASpaFinder EMEA

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Copyright SpaFinder

Defining the Global Spa Economy:SRI (Stamford Research Institute) study for the Global Spa Summit 2010

This study defines spas as establishments that promote

wellness through the provision of therapeutic and other

professional services aimed at renewing the body, mind, and

spirit.

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Conventional,Medically-Oriented

Approaches(to solve problems)

Integrated,Wellness-Oriented

Approaches(to improve quality of life)

Fitness & Mind-Body

Spa

Healthy Eating/ Nutrition & Weight LossPreventive/ Personalized

Health

Complementary & Alternative Medicine

Beauty & Anti-Aging

Treatment Paradigm

Wellness Paradigm

Reactive Proactive

The Wellness Cluster

Workplace Wellness

Medical Tourism Wellness Tourism

Copyright SpaFinder and Global Spa Summit


Conventional,Medically-Oriented

Approaches(to solve problems)

Integrated,Wellness-Oriented

Approaches(to improve quality of life)

Fitness & Mind-Body

Spa

Healthy Eating/ Nutrition & Weight LossPreventive/ Personalized

Health

Complementary & Alternative Medicine

Beauty & Anti-Aging

Treatment Paradigm

Wellness Paradigm

Reactive Proactive

The Wellness Cluster

Workplace Wellness

Medical Tourism Wellness Tourism

$276.5

$390.1

$679.1

$113.0

$243.0

$50.0 $106.0

$60.3

$30.7

(US$ billions)

A $1.9 trillion global market

We live in a multi-channel marketplace

“Wellness” is a big, rapidly growing industry

Key Messages

So reach out to them. It’s all about the Customer!

Valued at $1.9 trillion per annum

Different consumers have different needs


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K. Turnbull

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