Creating a successful social media campaign using automation
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Creating an Efficient Social Media Campaign Using Automation and Content Curation February 25, 2015 kiarmedia.com
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Transcript of Creating a successful social media campaign using automation
Creating an EfficientSocial Media Campaign Using Automation and
Content CurationFebruary 25, 2015
kiarmedia.com
What is a personal brand?A quick explanation
You’re a brand. I’m a brand. We’re all brands, whether we aim to be or not.
Personal branding, then, is the process of managing and optimizing the way that you are presented to others.
And social media is one of the keys (if not the biggest key) to managing your personal brand online.
Personal Brand
http://feldmancreative.com/2014/07/personal-branding-power-tips-getting-online-brand-line/
5 steps to building your personal brand on social media
Whether you’re on the job hunt, a student, or gainfully employed, you must think, act, and plan like a business leader. With the surge of social media, you have not only the ability, but you now have the need to manage your own reputation, both online and in real life.
Step 1CHOOSE 1 TO 3 AREAS OF EXPERTISE
•What sets you apart from others?
•Finding this unique element (or two or three unique elements) will help you set up and target the rest of the steps below for creating your personal brand strategy.
How do I determine my expertise?There are many different ways to approach the process of determining your expertise. A couple that make a lot of sense for me include checking with yourself by asking questions and performing a bit of personal research on your favorite topics.
Among the questions you might consider: • What is the “one thing” that everyone says you rock at?• What are your passions and interests?• What do you read about most often online?• Will you still be interested in this particular area six months or a
year from now?
Tools• Search hashtags you use or frequently retweet
https://ritetag.com/hashtag-search
• You can type your keyword into their search, and see how the hashtag (and related hashtags) rank on social media. https://app.buzzsumo.com/top-content
• Search for your keyword or topic and get instant resultshttp://www.socialmention.com
• Search for: Your name, first and last http://www.google.com
Step 2KEEP THE SAME NAME, PROFILE, PIC, IMAGERY, AND LOOK ACROSS YOUR SOCIAL PROFILES
1. Reserve your name on all social channels
• http://namechk.com
• http://knowem.com
• http://checkusernames.com
• http://www.namechecklist.com
Step 2
2. USE A CONSISTENT NAME ON ALL CHANNELS
• First name and last name is the standard. Do your best to avoid nicknames, shortened names, etc., unless you use the variation consistently.
Step 23. USE THE SAME PROFILE PHOTO ACROSS ALL
CHANNELS
• As you build your personal brand, this will be a great way to make a memorable impression on others.
Step 24. COME UP WITH A CATCHY, UNIQUE
HEADLINE, BLURB, OR BIO • Keyword Headline:
• Innovative CMO, Extensive retail experience from start-ups to major global brands. Fluent English, French, Mandarin
• Power Statement Headline:
• Helping Companies Find Breakout Ideas and Transforming Them Into Global Technology Brands
Step 25. COME UP WITH A CONSISTENT DESIGN LOOK
• This tip has a lot of layers to it. In general, this could mean keeping your cover photos consistent across your profiles on Facebook, Twitter, Google+, and LinkedIn.
• Creating a consistent design look for your brand.
1. A professionally designed logo2. A pleasing color palette3. A limited menu of fonts
Step 3POST EVERY DAY TO YOUR MOST VALUED SOCIAL PROFILES
• How will others get to know you and your brand?
• Making yourself easy to find is the first step toward a great brand. The next step: Sharing your enthusiasm and expertise with others.
How often should I post?
• Facebook – 2 times per day
• Twitter – 5 times per day
• LinkedIn – 1 time per day
• Google+ – 2 times per day
• Pinterest – 5 times per day
• Instagram – 1.5 times per day
http://tracksocial.com/blog/2012/06/optimizing-facebook-engagement-part-2-how-frequently-to-post/
Posting ContentSharing:
https://blog.bufferapp.com/schedule-social-media-content-plan
Step 4JOIN A CHAT, GROUP, OR COMMUNITY TO REACH OUT TO OTHERS
• How will you make a connection with others?
• Sharing consistently to social media will help draw others to you and and your brand. Along with this, you can take a proactive approach to social media engagement by getting involved with your community.
Personal Branding Tips
Barry Feldman has some advice on this aspect of personal branding.
http://www.socialmediatoday.com/content/make-name-yourself-11-personal-branding-power-tips
Step 4• Join a chat, group, or community to reach out to others
• How will you make a connection with others?
• Sharing consistently to social media will help draw others to you and and your brand. Along with this, you can take a proactive approach to social media engagement by getting involved with your community.
Step 5MONITOR MENTIONS OF YOUR NAME, AND REPLY QUICKLY
1. What is the best way to track those who mention or message you?
• Mention https://en.mention.com
• Supercharge your email notifications Set these up in your social media account notification
Personal Brand SummaryEstablishing a personal brand on social media is something anyone can do. Start here:
• Find and define 1-3 areas of focus• Build a consistent persona on all your social profiles• Share 1 to 2 times per day on your most valued channels
(share more if one of those channels is Twitter)• Engage with others by joining chats, groups, and
communities• Track your mentions, and reply within 24 hours
Content Curation BasicsContent curation is simply collecting content from third party sources to “display” on your websites and social media sites.
Have you ever been on a news site, and when you clicked on a link for a particular story found you were taken to another website to read it? This is content curation in action.
Use for Social Media MarketingContent curation is ideal for social media marketing because it gives you a virtually unlimited supply of relevant content that you can share with your audience without having to create it yourself.
Tools:
1. pinterest.com - free2. ContentGems.com - free3. flipboard.com - free4. storify.com - free
http://searchenginewatch.com/sew/how-to/2345636/26-free-or-free-to-try-content-curation-tools#
Be SelectiveRemember, the point here is not to share everything you find on the web—but to share the best of what you find.
Keyword/Editorial Calendar1. Focus on your key markets
2. Pick your core products and or services
3. Use industry terms and real language terms
4. Look at what your current promotions schedule is. EG - when is your best purchasing season for each product line? Weddings are spring and summer, make key phrases that relate to those in those months
Keyword/Editorial CalendarCONTENT GUIDELINES
1. Use 1 or 2 key phrases per month
2. Always have your business name linked to your website
3. Make sure you have contact information in all posts
4. Use your main keyword in the title or headline, and then at least once in your body copy.
5. Create a hashtag for your key phraseEG - #SoMeAuto
Tracking• Search hashtags you use or frequently retweet
https://ritetag.com/hashtag-search• You can type your keyword into their search, and see how the hashtag
(and related hashtags) rank on social media. https://app.buzzsumo.com/top-content
• Search for your keyword or topic and get instant resultshttp://www.socialmention.com
• Search for: Your business or name, first and last http://www.google.com
• Social Media Analyticshttp://socialreport.com
Calendar ExampleDoor County Beach Resort 2015 Editorial Calendar
Jan - motels in Door County, reservation discountsFeb - Ephraim Wisconsin lodgingMar - Door County Wisconsin resortsApr - Ephraim beachfront resortMay - Door County lodging on waterfrontJun - Fourth of July in Door CountyJul - Ephraim hotels with a viewAug - Door County waterfront resortSep - lodging in Door CountyOct - Ephraim lodgingNov - resorts in Door County WIDec - Ephraim hotel and restaurant
Example ContentDoor County Resort January 2015
keyword: motels in Door County
Motels in Door County Endure Frigid, But Beautiful Start to 2015
Arctic Blast Greets New Year Visitors to Door County
A surge of cold, Arctic air greeted visitors to Door County in early January as 2015 made its entrance. Despite temperatures that dipped to more 10 degrees below zero and wind chill factors approaching 40-below, local merchants welcomed residents and visitors alike with a warm smile. Thanks to last year’s lengthy visit from the Polar Vortex, Door County residents are used to these temperatures and simply shrugged off the latest cold spell. In fact, the bright white of freshly fallen snow was a welcome change from the brown landscape that colored our warm Christmas season. We enjoy all four seasons in Door County and invite you to experience them, too.
Online Reservations Now Open
The reservation book is open for the 2015 season at Door County Resort, one of the premier motels in Door County, Wisconsin. Call us at (920) 854-2371 or access our online reservation system at http://domainnamehere.com/. For special packages and reservation discounts, call or visit our website.
Social Media AutomationSocial media automation makes it possible to save time, stay flexible, and plan your online marketing strategy down to the very minute.
Goals for Automation1. Create and curate high quality content that drives
home your message.
2. Schedule content for a consistent delivery to your followers.
3. Save time.
4. Track results.
Automation Step 1Choose a source for archiving and sharing content you find on the web.
• storify.com
• GetPocket.com
• evernote.com
• stumbleupon.com
Automation Step 2Find a automated delivery system that suites your needs.
Facebook, Twitter, Google+, Linkedin
• bufferapp.com
• hootsuite.com
• socialoomph.com
• sproutsocial.com
• raventools.com
Automation Step 2Instagram
• latergram.me• schedugr.am• onlypult.com
Automation Step 3Check and monitor your posts in the native application or through one of your delivery methods.
Automation Step 4Track your results and analytics.
• Native social media applications (facebook Insights)• hootsuite.com• bufferapp.com• socialreport.com• sproutsocial.com• raventools.com
The Challenges Of Social Media Automation
• How do you balance getting work done fast and also taking things slow to engage?
• Thank those who re-share your content.
• Share content from those who follow you.
• Use direct mentions, hat tips, and vias as often as possible.
