Guide for a Successful Campaign

The Gift of 8 Movement empowers people

just like you to encourage your friends,

family, colleagues and individuals in your

community to register their consent to

become organ and tissue donors.

For step-by-step instructions visit

beadonor.ca/page/how_to  

It’s quick and easy to create your own campaign,  

set goals and share with your friends and colleagues.

This guide will take you through the components of a

successful campaign. "

1 Tell  people  about  your  campaign  

Se$ng  up  your  Gi3  of  8  page  is  just  the  first  

step.  To  help  increase  the  number  of  

registered  donors,  you  need  to  share  your  

page  with  as  many  people  as  you  can.    

Don't  be  shy!  

When  you  share  your  page,  tell  people  why  

organ  and  >ssue  dona>on  is  important  to  

you.  Get  personal.  Don’t  just  ask  people  to  

check  out  your  page  -­‐  be  bold  and  challenge  

them  to  register  or  check  their  status  today.    

2

Use  all  the  methods  of  communica=on  you  have  

If  you  use  email,  then  email  your  campaign  

to  your  contacts.  If  you  use  Facebook,  TwiFer    

or  LinkedIn,  those  are  excellent  methods  of  

sharing.  Different  people  can  be  reached  in  

different  ways.  

3

Ask  your  friends  to  help  

By  liking  your  link,  re-­‐twee>ng  your  status  or  

forwarding  your  email,  they  can  help  you  reach  

even  more  people.  

4

Keep  your  campaign  alive  

Even  if  you've  already  shared  your  campaign  with  

your  friends,  update  them  on  how  close  you  are  to  

reaching  your  goal,  remind  them  of  your  

commitment.  If  a  few  weeks  have  gone  by  and  

ac>on  on  your  page  seems  to  have  gone  quiet,  

send  a  reminder.  

5

Once  you  reach  your  goal  

Consider  rese$ng  it  and  just  keep  sharing  your  

enthusiasm!  

6

To help you reach as many friends and colleagues "

as possible, follow our tips for successful sharing.

Please contact us with any questions: "

Gift of 8 Campaign Coordinator"416-363-4001