Successful marketing & recruitment campaign
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About Chris Dargiewicz
Born and raised in Poland
Bydgoszcz
in a family-owned language school
2010 Marketing graduate
Lived and worked in Europe & USA
LondonMunich
Krakow
Minneapolis Chicago
Passionate about
Always learning, developing
Seth Godinfavorite marketing author Garr Reynolds
favorite presentation author
My studentRecruitment/marketing experience
2007-2012Poland Marketing & Recruitment
Aim:
Recruit EU/Polish students &
Establish university brand
Strategy
• Develop materials (videos, print & presentation)
• Design and launch a dedicated
website & brand
• Create & implement a social media strategy
Stage I
• Establish contacts in Polish high schools
• Organise presentations• Invite guest lecturers
• Organise info sessions in cinema multiplex
Stage II
• 6 “Road Trips”• 15 cities•60 presentations• Press & TV
Studia w Anglii
#4
CMS
CRM
Campaign results:
Offline• 250 F/T Undergraduate students
Online• #4 Rank in Google Poland• 30,532 website visits• 53,970 YouTube views
Hire Chris Dargiewicz