Considering implementingpaid search (SEM)

in your online marketing mix?

Paid Search(SEM)

What is Paid Search (SEM)?

But are you still wondering how to implement

a successful campaign?

The next few slides will give a brief and general

introduction to the development of a successful SEM campaign

Initial Stage

- Development of Keywords across all catagories of the Homepage- Implementation of Google Analytics- Calculation of Cost per Lead (CPL)

Campaign Running

Each keyword and AdGroup generates different results:Some below Max CPL, others above!

Interpreting the Data

When you have enough and representative data:Keywords and AdGroups which are generating undesirable expensive Leads or no Leads at all, are identified !

Optimizing the Campaign

Keywords and AdGroups which are not generating Leads at the desired cost price, should be paused.

The campaign is now delivering cheap and relevant Leads!

Hopefully these slides gave you a general idea of the concept

behind SEM!

Otherwise feel free to give us a call

STIFTERNE AF LEADWIRE HAR VUNDET:

DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2006, FLYBILLET.DK

DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2007, FLYBILLET.DK

DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2008, WUPTI.COM

DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2009, BRUUN-RASMUSSEN.DK

Founded in 2008.A Search Marketing Agency with focus on relevant

online marketing and tracking.

FDIM

Facebook advertising & Facebook applications

Google Adwords & Search Engine Optimisation

Email-marketing

Design and programming of corporate blogs

Banner Production & Banner Marketing

Tracking, etc. Google Analytics & Omniture

Our Other Competences