Presentation of Successful SEM Campaign
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- 1. Considering implementing
paid search (SEM)
in your online marketing mix?
2. What is PaidSearch (SEM)?
3. But are you still wondering
how to implement
a successful campaign?
4. The next few slides will give a
brief and general
introduction to the development of
a successful SEM campaign
5. Initial Stage
- Development of Keywords across all catagories of the Homepage 6.Implementation of Google Analytics 7.Calculation ofCost per Lead (CPL)
Eachkeyword and AdGroupgeneratesdifferentresults:
Somebelow Max CPL, othersabove!
8. Interpreting the Data
When you have enough and representative data:
Keywords and AdGroups which are generating undesirable
expensive Leads or no Leads at all, are identified !
9. Optimizing the Campaign
Keywords and AdGroups which are not generating Leads at the
desired cost price, should be paused.
The campaign is now delivering cheap and relevant Leads!
10. Hopefully these slides gave you
a general idea of the concept
11. Otherwisefeelfree to give us a call
12. Founded in 2008.
A Search Marketing Agency withfocuson relevant online marketing and tracking.
STIFTERNE AF LEADWIRE HAR VUNDET:
- DANISH INTERNET AWARD (SGEORD EFFEKTPRIS): DIA 2006, FLYBILLET.DK 13.DANISH INTERNET AWARD (SGEORD EFFEKTPRIS): DIA 2007, FLYBILLET.DK 14.DANISH INTERNET AWARD (SGEORD EFFEKTPRIS): DIA 2008, WUPTI.COM 15.DANISH INTERNET AWARD (SGEORD EFFEKTPRIS): DIA 2009, BRUUN-RASMUSSEN.DK
Facebookadvertising & Facebookapplications
Google Adwords &
Design and programming of corporate blogs
Banner Production & Banner Marketing
Tracking, etc. Google Analytics & Omniture