Introduction

Listo system is a recognize graphic service company which deals with all the graphic

related programming having a long successful history. Due to the persistence effort of

management, the company got a tremendous achievement in a very short period of time and in

early 1990’s the organization become one of the top graphic service companies in the globe.

Different factors have encountered the company in different ways. The technological

advancement, change in consumers need and demand, competitors are the major components

affecting the listo system.

The impact of power shifting from the Seller to the Buyer

As Listo system has been growing tremendiously in the graphic designing world but the

company was not able to cope with the market growth appropriately. The above case shows that

company was not able to utilize the Latest technological invention in the best effective way so

they are not able to produce the goods and services according to the customer needs and

demand. By viewing the lacking in the market, different competitors emerges and occupy the

vacuum created by the listo system. Latest technology also helped the competitors for the

production of the quality product which met the consumers taste and preferences. This create a

extreme competition in providing the quality of goods and product in a reasonable price between

the competitors. Today’s customers are so much aware about the quality and price of the

product. So, the availability of the substitute product leads to increase in bargening power of the

customer and to consume those goods and product which are of high quality with a reasonable

price.

Employees are the most valuable assets of any company. But the listo Company was not

able to satisfy their employees in different aspect. Employees satisfaction and motivation leads

to the profit maximization of every business firm. Different training, incentives, rewards, and

encourgemnt need to be given for every employees so that they will give every possible outcome

to the organization. Listo fails to serve these things but focuses only on the profit and market

optimization. Lacking the proper researches relating to the customer’s choice and preferences in

the graphic designing field by the company leads company to lose its market share. Similary, a

company lacks visionary leadership who can easily trace out all the future possible problem in

advance and prepare the necessity strategy to strengthne the market leadership.

Thus, a company compel to shift their power to the customer.

External Factors Affecting Listo System

There are various External factors that affect the listo system. They are explained below:

Technological advancement

The latest invention of different technology helped the listo system very much in

different sectors. With the latest technology, they are capable of producing the services in very

short period of time using the available resources in the best effective way according to the need

of the customer choice. Quality of products can also gradually increases with minimum inputs

that will decrease the price of the product can be a market leader.

Customers Expectation

Customers are the one of the most important factor that affect the listo system. Different factors

need to be considered by the listo system inorder to get the customer attraction. Different

customers have different choice and preferences to satisfy their need the listo system has to

produce such a product that meet the all their expectations.

Competitors

We cannot control any activities of our compititors but we can build different strategies to cope

with the action taken by our competitors. Many competitors have emerged in the graphic

designing sector which is creating great competition in the market. This leads the company to

provide the best quality products and services to its customers in reasonable price than other.

1. Listo Systems: The Challenge of a Growing Organization

Defining the Context

Listo Systems, one of the world’s top graphic service companies, was established in the 1990s

when technological advancements were increasing and creating a more competitive market.

After going through a period of great success and growth, the company decided to hire a

number of new employees and adding new layers of managers and supervisors. 

Defining the Key Issues or Problems

The main issue is that Listo Systems has been growing too quickly, and the company has not

been able to cope with this growth appropriately. Due to this situation, causal variables such as

lack of proper training for new employees, management becoming less concerned with workers’

opinions and more concentrated on production and profit have eroded. As a consequence, there

has been a lack of clearness regarding the company’s objectives and goals, and as a result of

this there have been intervening variables such as decreasing employee motivation and

productivity which provoked personnel turnover rate to increase and amount of sick days taken

doubled.

Applying Concepts

Organizational Level 1: Key Players (Stakeholders) and Business Ideas (Purpose)

In this level, “(…) implementing business ideas in the internal and external environment is

affected by the stakeholders, key players, or factors whose helping or hindering roles determine

success or failure to the organization.” This level involves establishing, refining and monitoring

the vision of the company so it can synchronize stakeholders and key players with the business

ideas and purpose of the organization.