businessAD Channel Mittelstand

1

Channel SME - Mittelstand

Stand: 02/2016

Traffic

2

The heart of German´s economy

Channel SME - Mittelstand

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Visits:

Unique Users/Visitors:

The „Mittelstand“ is created by a range of small and medium-sized companies in Germany. More than 99 percent of German companies are SMEs. By using businessAD´s Channel SME – Mittelstand you reach small, medium-sized and large enterprises.

Our exclusively marketed online-platforms provide professional researched specialist information for decision-makers in SMEs. Renowned publishers are supporting the websites with their own journalists in order to guarantee selective information. Industry information, market trends and specifical analysis of the most important consumer and capital goods make it possible to advertise in specific environments.

73.021.618

24.165.470

12.034.000

3

Our Portfolio

Traffic

Target Group

Sections

4

Fact Sheet | ABZonline | www.abz-online.de

ABZonline – the industry portal for skilled and leading employees in bakeries

Nachrichten Zeitung

Rezepte Wissen

Stellen Einkaufsführer

• Skilled and leading employees in the bakery and confectionery sector

• Bakeries, patisseries, confectioneries

• Decision-makers in the supplier industry

Page Impressions:

Visits:

Unique Visitors:

Newsletter-Subscribers:

71.083

51.158

44.486

5.300

ABZ – Allgemeine BäckerZeitung is one of the leading professional magazines for executives and decision-makers in the German baking idnsutry.

Traffic

Target Group

Sections

5

Aerointernational.de – the leading German online magazine for civil aviation

• Aviation-professionals

• Pilots

• Business-travelers

• Airspace-engineers

• Logistic-sector

Fact Sheet | AERO INTERNATIONAL | www.aerointernational.de

Airlines

Airports

Industrie & Technik

Business Aviation

Cargo/Logistik

The online magazine is characterized by extensive news on industry and technology, airline, airport, logistics, and business aviation. AERO INTERNATIONAL provides current reports, background reports and airport/airline portraits as well as information about the plans of planes and engine producers.

Page Impressions:

Visits:

Unique Visitors:

31.755

13.552

6.967

Traffic

Target Group

Sections

6

• Management of nursing care facilities.

Altenheim.net enables you to reach decision-makers. The portal provides many services and updates news on a daily basis. Altenheim.net reaches responsible officers in the stationary management and supports them in all aspects of their competitive environment professionally.

Fact Sheet | Altenheim.net | www.altenheim.net

Start Infopool Produkte Karrierecenter / Veranstaltungen Premium Vincentz Network Shop

Altenheim.net - Solutions for the management of nursing care facilities

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Unique Users:


45.000

18.000

14.000

13.768

Traffic

Target Group

Sections

7

• Skilled and leading employees in the field of eldery care

Updated news, helpful downloads – from law-texts up to guidelines – and many other services are offered: An extensive job portal, an clearly illustrated seminar diary, a top-class range of events, a structured book-shop and communicative forums, which motivate for regular specialist exchanges. Committed skilled employees in the field of elderly care are supported effectively.

Fact Sheet | altenpflege-online.net | www.altenpflege-online.net


altenpflege-online.net – The specialist portal for professionals in the nursing industry


Unique Users:


75.000

30.000

25.000

13.768

Traffic

Target Group

Sections

8

The Deutsche Ärzteblatt is the official publication of the German General Medical Practitioners Association and the Federal Medical Association (KZBV) and is the most circulated medical professional journal in Germany with a circulation of about 400,000 per week. Every medical practitioner in Germany receives his own journal after achieving the license to practice.

Its internet portal focuses on the medical reader of the magazine and supplements and expands on the print content. It offers daily news, the opportunity to participate in certified e-training CME, discussion forums, blogs, an online-archive as well as a comprehensive job market with possibilities to search and apply online.

Nachrichten

Blogs

Förderpreise

Archiv

Foren

DÄ plus

Dossier

Jobs u.a.

• General and specialized practitioners, internists, clinicians, medical specialist groups

• Self-employed, entrepreneurs

• 89,2% doctors > 4.000 EUR net income

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Fact Sheet | Deutsches Ärzteblatt | www.aerzteblatt.de

aerzteblatt.de – the official medium for German medical practitioners

Traffic

Target Group

Sections

9

Aerztezeitung.de is the portal for news on health policy, and medical business for general and specialized practitioners , staff in surgeries, medical centers and hospitals. The online platform is named as the published newspaper .

Politik & Gesellschaft

Medizin

Praxis & Wirtschaft

Panorama

WebTV

• General practitioners, practitioners and internists

• Employees in clinics and medical practices

• Interested and other practitioners

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Unique Users:

Fact Sheet | Ärzte Zeitung Online | www.aerztezeitung.de

2.027.074

1.200.359

745.099

aerztezeitung.de – the portal for general practitioners from Springer Medizin

Traffic

Target Group

Sections

10

Page Impressions*:

Unique Users:


Ahgz.de holds a unique market position as an exclusive official institution of the Deutsche Hotel- und Gaststättenverband (DEHOGA). Besides current news of the hotel business and gastronomy, AHGZ.de provides important information for activities and sector events as well as an extensive archive of all print and online products.

Nachrichten

Meinung

Jobs & Karriere

Events

• Associations, executive boards, managers, hotel-directors

• Entrepreneurs, self-employed, purchasing managers, F&B-managers, chefs, sales managers, personnel representatives

Fact Sheet | AHGZ online | www.ahgz.de

Anbieter/ Einkaufsführer

Wissen

Community

Immobilien

AHGZ.de – Germany´s biggest portal for hotel business and gastronomy

517.295

250.000

78.300

Traffic

Target Group

Sections

11

arbeitssicherheit.de is the specialist portal for skilled and leading employees in the field of occupational safety. It belongs to the publishing group Wolters Kluwer Germany. In addition to the online-portal the print magazine arbeitssicherheit.journal apperas regularly.

Aktuelles

Wissen

Markplatz

Training

Journal

• Employees for occupational safety/ Security forces

• Security-, fire prevention- and environmental officers

• Entrepreneurs, free-lancers, security-engineers, occupational doctors

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Fact Sheet | arbeitssicherheit | www.arbeitssicherheit.de

276.843

139.884

107.459

12.385

arbeitssicherheit.de – the whole world of occupational safety in one portal

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Target Group

Sections

12

The renowned publishing house Recht und Wirtschaft, belonging to the publishing group Deutscher Fachverlag, provides competent information on laws in the fields of economy, tax, balance, labour and business management on betriebs-berater.de.

News Wirtschaftsrecht, Steuerrecht, Bilanzrecht und Arbeitsrecht

Berufspraxis

kommunikationundrecht.de

riw-online.de

• Consultants of companies

• Lawyers, tax advisors, certified accountants

• Decision-makers in companies in the fields

of law, finance and personnel

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Fact Sheet | Betriebs-Berater | www.betriebs-berater.ruw.de

betriebs-berater.de – magazine for laws, taxes and economy

42.229

15.498

11.037

5.700

Traffic

Target Group

Sections

13

• Owner, directors, technical leaders, company leaders, foremen

• Leaders of paintshops

• Purchasing leaders, commercial clerks

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Visits:

Unique Users:

Newsletter-Subscribers: 4.996

Fact Sheet | besser lackieren online | www.besserlackieren.de

Industrielle Anwendungen

Technologien & Substrate

Technik & Produkte

Firmen & Märkte

Veranstaltungen

besserlackieren.de – the portal for decision-makers in the industrial coating technology

Besserlackieren.de provides current product reports, user reports and dates of events. The portal addresses decision-makers in the field of industrial coating technology. Coating companies and coating departments receive relevant information on how to make processes more beneficial and increase their value. Besserlackiere.de informs competently about coating, technique and products, technologies and substrates as well as companies and relevant dates.

18.000 8.500 7.500

Traffic

Target Group

Sections

14

The dictionary for operational expenditures provides clearly structured information on expenditures in accounting and finance which can be tax deductible.

• Entrepreneurs

• Self-employed

• Leading employees

• Accountants

• SMEs

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Fact Sheet | Betriebsausgabe | www.betriebsausgabe.de

112.760

84.156

57.478

Betriebsausgabe.de – the dictionary of operational expenditures

Lexikon

Magazin

Frage stellen

Traffic

Target Group

Sections

15

As an expert, bizzwire.de shows market overviews and top lists, as a counselor, it offers practical assistance and is the first point of contact for all questions and needs of B2B decision-makers in the field of IT. Bizzwire.de provides the digital answer to the question of how business processes can be efficiently mapped with the help of IT. It is the online platform of the magazine Business & IT.

News

Tech

Strategie

Die Besten

• IT decision-makers in the field of SMEs

• CIOs, CTOs

• Managers and business owners

• Heads of departments

• Decision-preparers

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Unique Visitors:

Fact Sheet | bizzwire | www.bizzwire.de

bizzwire - the B2B-portal for IT decision makers in the German Mittelstand.

Karriere

Events

Downloads

139.352

62.933

33.070

Traffic

Target Group

Sections

16

Page Impressions:

Visits:

Strom

Gas

KWK

Erneuerbare

IT

Energy suppliers, managers, owners, directors and professionals/managers from the energy industry and manufacturer- /supplier- / service-companies

energie-und-management.de offers premium-content in the fields of energy, technology and policy for present and future decision-makers and managers in the energy industry. The editorial team provides fast and reliable main news on each working day. The portal combines topicality and background information at the highest journalistic level.

Fact Sheet | Energie & Management | www.energie-und-management.de

The online information service for the European energy industry

94.037

63.663

Energiepolitik

Energietechnik

Netze

Personalien

Handel

Traffic

Target Group

Sections

17

Management

EDV / IT

Recht

Steuern

Finanzen / Kapital u.a.

• Managers

• Entrepreneurs

• Self-employed

• Decision-makers

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Fact Sheet | brainGuide | www.brainguide.de

64.042

28.831

20.000

9.942

brainGuide – the expert portal for management

Recognized experts and competent providers of business services are available in more than 2,000 theme centers. Additionally, brainGuide provides the accumulated knowledge of experts in the form of technical publications and events. Search for specific expert knowledge of your choice. In most cases, the knowledge can be used directly to apply or inquire.

Traffic

Target Group

Sections

18

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Subscribers:

BusinessHandel´s online portal is the trade magazine for entrepreneurs. It delivers news on a daily basis, interviews with greats from business and politics and portraits of multi-channel-oriented merchants. This website is a useful helper as background reports on innovative trading companies and databases are available.

Briefing

Dossier

Sales

Client

Spotlight

• Managers, online-traders, holders and executives of retail companies

• Professional decision-makers

• Entrepreneurs

Fact Sheet | Business: Handel | www.business-handel.de

8.718

4.810

3.897

6.080

Business-handel.de – the magazine for entrepreneurs and managers

Coaching

BIZ Plus

Traffic

Target Group

Sections

19

Lokale Wirtschaft

Finanzen

Marketing

Lifestyle

Fachwissen

Recht & Steuern

Karriere

IT & Telekommunikation

• Companies, institutions, individuals

• Service, industry, consultancy

• Higher education, higher income

Fact Sheet | business-on | www.business-on.de

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Visits:

Unique Visitors:

839.188

336.895

280.981

business-on.de – the regional business portal

Editorial supervised economic regions include Cologne / Bonn, Berlin, Dusseldorf, Hamburg, Middle Franconia, Westphalia-Lippe, Rhein-Main, Stuttgart, Munich, Aachen Euroregion, South Westphalia, Lower Saxony East, North Baden, Ruhr-district, SaarLorLux and Weser-Ems. The focus lies on companies in each economic region on business-on. Notions of companies, interviews with their directors, publications of news that move the regional economy are provided on the website.

Traffic

Target Group

Sections

20

Arbeitstechniken

Beruf + Karriere

Beschaffung

Controlling + Buchhaltung

• Companies, institutions, individuals

• Service, industry, consultancy

• Higher education, higher income

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Fact Sheet | business-wissen | www.business-wissen.de

413.022

286.336

160.000

25.328

business-wissen.de – tools for organization and management

Business management knowledge, management techniques and valuable information about solutions and trends in the industry are illustrated easily on the website.

General and specific knowledge on marketing, organization, strategy, controlling, service and staff are available to the users.

Traffic

Target Group

Sections

21

• Board members of non-profit and private operator chains, CEO and owner of large municipal and private organizations, investors

• Financial services providers, consultants, real estate companies and care industry

Executives from the care market have the opportunity to get reports on major market events, discover market trends and new strategies, check facts and figures of competitors in the market, observe the global market development and commented political trends and decisions on this website. The Newsflash provides the following topics: news, projects, annual reports from the industry – at least on a daily basis.

Fact Sheet | careinvest-online.net | www.careinvest-online.net


careinvest-online.net – CAR€ addresses the top management of the care sector


Unique Users:


18.000

6.500

3.500

1.517

Traffic

Target Group

Sections

22

Wettbewerbe / Aktuelle Ausschreibungen

Projekte

Büro / Firmenprofile

Personen

Jobs

• Architects and engineers

• Especially interested in computer soft- and hardware

• Uses the internet primarily for information about real estate markets

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Fact Sheet | competitionline | www.competitionline.com

competitionline – architecture and competition

competitionline.com is the leading platform for architectural and engineering competitions in Germany, with around 1,000 handpicked tenders on a monthly basis.

1.842.837

674.057

100.000

30.000

Traffic

Target Group

Sections

23

Compliance-manager.net - the central platform of the compliance scene

• Leaders Compliance / CCO

• Compliance managers

• Compliance officers

• Compliance-commissioned in banks, Versicherungen, Industrie und Handel

Fact Sheet | compliance-manager | www.compliance-manager.net

Durchstarten

Beraten + verkaufen

Steuern + entscheiden

Aufsteigen + leben

Personalien

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The Compliance Manager magazine and compliance-manager.net are the central platform of the compliance scene and the Professional Association of Compliance Managers. Exciting stories and interviews as well as useful information on developments in corporate- banks compliance are offered in the magazine and its website. The online portal publishes journal articles, which give insight into the corporate practice and the current discourse.

Presseschau

Termine

Konferenzen

Jobbörse

Magazin

15.000

5.200

3.059

10.000

Traffic

Target Group

Sections

24

Service

Fachwissen

Lexikon

Karriere

My Weka

Marktplatz

• Data protection supervisors of small- and medium-sized companies

• Lawyers

• Self-employed

Fact Sheet | Datenschutz PRAXIS | www.datenschutz-praxis.de

Page Impressions:

Visits:

Unique Visitors:

26.598

12.650

9.562

datenschutz-praxis.de - legal certainty, completely, continious

The B2B specialist information portal Datenschutz PRAXIS belongs to the WEKA MEDIA publishing house. It offers data protection supervisors comprehensive and grounded information for their daily work.

Traffic

Target Group

Sections

25

Page Impressions:

Visits:

Unique Users:


Unternehmen & Märkte

Technik & Web

Finanzen & Karriere

Auto & Flotte

Dossiers

• Self-employed, general managers, leading employees

• Decision-makers from the retail market and enclosed industries

Fact Sheet | Der Handel | www.derhandel.de

80.710

60.772

20.000

6.515

Der Handel – the leading internet portal for the retail industry

Derhandel.de is the news platform for the retail industry and completes the print version of Der Handel with news and background information. It is published by dfv mediengruppe, one of the leading trade publishers in Germany.

The editorial team reports on all relevant topics of the industry and draws up dossiers for focal points like IT, finances and corporate fleet. The print articles are made available online. Tools comprise a fair planner and online votes.

Traffic

Target Group

Sections

26

Startups

People

Deals

Know How

• Webdevelopers, portal operators • Founders • Venture capital provider, investors • Webshop-operators

Fact Sheet | deutsche startups | www.deutsche-startups.de

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Visits:

Unique Users:

deutsche startups – the leading portal for entrepreneurs in digital business

Szene

Galerien

Videos

Deutsche-startups.de provides information and news regarding the German internet start-up scene. Interviews, portraits of individual startups and founders and market surveys on interesting segments complement the offer. Deutsche-Startups.de is a reference book for ideas, concepts, founders, investors and startups from Germany. Target group of Deutsche-startups.de are budding and established founders and investors, who want to find comprehensive and detailed information on all e-business issues.

670.700

172.015

100.210

Traffic

Target Group

Sections

27

Unternehmensbörse

Management

Finanzierung

• Entrepreneurs

• Managers

• Sellers of companies

• Professional and managerial staff

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Unique Visitors:

dub.de – the business portal for managers and medium-sized enterprises

Fact Sheet | Deutsche Unternehmerbörse | www.dub.de

Nachfolge

Recht & Steuern

Startups

DUB Regional

The Deutsche Unternehmerbörse is the small- and medium-sized business portal and farthest-reaching platform for corporate acquisitions and – sales in Germany. DUB.de is the journalistic home for managers and entrepreneurs. Journalistic and technical papers on topics such as management, finance, law, succession taxes, the IT-sector and German Business Exchange make the website to the industry portal for the middle class.

74.789

19.867

15.066

Traffic

Target Group

Sections

28

Aktuell

Stellenmarkt

Awards

Community

• Independent entrepreneurs

• Executives


• Firms from the printing industry, cross-media and print post productiohn

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Unique Visitors:

Fact Sheet | Druck&Medien | www.druck-medien.net

28.998

10.902

4.089

Druck&Medien – people, technique, business

The website druck-medien.net is one of the leading information and communications platforms in the German-speaking print and media industry. The reports are focused on people, technology and economy.

Traffic

Target Group

Sections

29

Homepage

Marktplatz

Fachwissen

• Professionals electrical engineering and safety

• Managers of industrial companies, energy suppliers

• Public facilities and authorities

Fact Sheet | elektrofachkraft | www.elektrofachkraft.de

Page Impressions:

Visits:

Unique Visitors:

90.902

46.907

38.665

elektrofachkraft.de - the forum for professionals in electrical engineering and electrical safety

Beruf

Community

Service

The B2B portal elektrofachkraft.de belongs to the WEKA MEDIA publishing group. The information portal is designed for all trade professionals and informs about electrical engineering and electrical safety.

Traffic

Target Group

Sections

30

• Producers

• Suppliers

• Associations, institutions, consultancy

• Paint users and final consumer

Page Impressions: 53.000 Visits: 20.000 Unique Users: 15.000

Newsletter-Subscribers: 25.500

Fact Sheet | Farbe und Lack online | www.farbeundlack.de

Home

Markt & Branche

Wissenschaft & Technik

Publikationen

Veranstaltungen | Jobs

farbeundlack.de | The portal with specialized information for the German-speaking paint and coatings industry

FARBE UND LACK´s 0nline presence acts as a competent information and knowledge provider. It delivers the latest trends and information from the German and international paint and coatings industry.

Traffic

Target Group

Sections

31

Finanzwelt.de – the trade magazine for financial intermediaries and brokers

• Financial services providers, brokers

• Bank and fund managers

• Insurance and investment companies

• Initiator- and emission-houses

• Tax-advisors

Fact Sheet | finanzwelt| www.finanzwelt.de

Marktübersicht

Sachwertanlagen

Investmentfonds

Immobilien

Versicherungen

Page Impressions:

Visits:

Unique User:


finanzwelt.de is the website of the finanzwelt, which is the specialized magazine for financial intermediaries. Finanzwelt and finanzwelt.de illustrate the recognized interface between providers and intermediaries and represent the interests of the financial distribution. Users are exclusively financial services providers: multiple agents, brokers, financial and banking consultants, asset managers, honorary advisors, distributors, family offices, pools and managers in banc assurance, insurance and investment companies.

Assistance Vertrieb

Personality

Recht

Termine

Lifestyle

40.000

30.000

19.355

20.000

Traffic

Target Group

Sections

32

Firmenprofile

Finanzprofile

Bilanzen / GuV

Business News

• Enterprises, institutions, individuals

• Executives and decision-makers

• Self-employed and freelancers

• Information professionals

Page Impressions:

Visits:

Unique Users:


Fact Sheet | FirmenWissen | www.firmenwissen.de

3.628.601

1.738.396

1.170.000

20.000

Firmenwissen.de – one of the biggest B2B-websites in Germany

Business News

Branchen-Daten

Immobilienbewertung

Bonitätsauskunft

The website created by Creditreform provides current and comprehensive company data about competitors, suppliers and customers as well as editorial content for different industry target groups. The site boasts information products regarding 3.1 million firms, editorial features and a target group-oriented service to decision-makers in small and medium-sized businesses, freelancers and independent contractors.

Traffic

Target Group

Sections

33

• Founders

• Independent entrepreneurs

• Executives


Page Impressions:

Unique Users:


Fact Sheet | förderland | www.foerderland.de

News

Gründung

Mittelstand

Job

Finanzen

IT & Office

Automobil

Experte

foerderland.de – knowledge for founders and entrepreneurs

foerderland.de is an independent German information portal for start-ups, entrepreneurs and SMEs published by the WEKA Publishing Group.

Users of foerderland.de are offered advice on official procedures, start-up planning and subsidies – several other services such as links, a contact database and past experiences complete the package. Additionally, there is an overview of service providers, a forum and individual information accessible after registration.

279.466

150.000

12.500

Traffic

Target Group

Sections

34

Wissen

Kapital

Beratung

IT & Innovation

Handel & E-Commerce

• Founders, (young) entrepreneurs

• Investors

• Services providers

Page Impressions:

Visits:

Unique Visitors:


Fact Sheet | Für-Gründer.de | www.fuer-gruender.de

3.501.242

1.261.550

730.000

21.500

Für-Gründer.de – for a successful new business start-up

Für-Gründer.de is the guide for each start-up company and offers comprehensive help and information, which is necessary during the start-up and growth phase.

Traffic

Target Group

Sections

35

Homepage

Datenbank

Aktuell

Vorschriften

• Dangerous goods-, environment- and security officers

• ƒƒTechn. managers and supervisors

• Commercial managers and supervisors

• Hazardous goods drivers

Page Impressions:

Visits:

Unique Visitors:


Fact Sheet | Gefahrgut-Online | www.gefahrgut-online.de

Gefahrgut-Online – the portal for handling hazardous materials

Logistik

Verpackung

Arbeitssicherheit u.a.

gefahrgut-online.de offers comprehensive internet services for those who are responsible for the proper handling of dangerous goods. The portal reaches professionals who have to do with hazardous materials and require practical and industry knowledge for their daily decisions.

12.572

4.985

2.493

4.090

Traffic

Target Group

Sections

36

Lexikon

Vorlagen

Magazin / News

Ratgeber

Online-Rechner

• Founders

• Small- and medium sized enterprises

• Entrepreneurs

Page Impressions:

Visits:

Unique Visitors:

Fact Sheet | Gründerlexikon 2.0 | www.gruenderlexikon.de

332.027

216.544

170.095

gruenderlexikon.de – lexicon for starting a business and self-employment

The Gründerlexikon 2.0 informs self-employed, freelancers, entrepreneurs or freelancers. Many problems of self-employed are taken from the advisor of the lexicon and used as a starting point and basis for templates, e-books, series, interviews, checklists and other materials. The goal is to make the foundation as simple, flexible and transparent as possible and to inspire the founders with new ideas and to inform and educate them.

Traffic

Target Group

Sections

37

Life Sciences

Länder

People/News

Serien u.a.

IPO

Anleihen

IR

HV

M&A

• Issuers and investment professionals

• Investor relations responsibles

• Stock-market related companies

• Future stock and bond issuers

Fact Sheet | goingpublic.de | www.goingpublic.de

Page Impressions:

Visits:

Unique Visitors:

32.172

15.078

12.240

goingpublic.de – the capital market portal

goingpublic.de is the capital market portal for all issues related to IPOs, IBOs and Investor Relations / HR. It is the online presence of the print publications Going Public magazine and HV magazine.

Traffic

Target Group

Sections

38

Page Impressions:

Visits:

Unique Users:

handwerk.com is the leading portal in the craft sector across all industries.

The portal offers a first-class editorial environment. On clearly designed web pages users find the latest news and practical processed information from all sectors of the economy as well as tips, suggestions, help and check lists on the topics of management and successful corporate leadership in the craft.

Aktuelles

Meinung

Videos

• Decision-makers in the craft sector

• Purchasers in the craft sector

• Developers and investors in residential and commercial buildings, architects, engineers in the planning office of building and energy technology

Fact Sheet | handwerk.com | www.handwerk.com

Handwerk.com – the portal for decision-makers in the craft sector

85.093

34.037

30.633

Traffic

Target Group

Sections

39

• Management of outpatient nursing and elderly care

Cutting-edge news and many services are offered on a daily basis. haeusliche-pflege.net is the specialist portal for the management of outpatient nursing and elderly care and accompany the leaders in the management of ambulatory care services effectively and professionally in their diverse working environment.

Fact Sheet | haeusliche-pflege.net | www.haeusliche-pflege.net


haeusliche.-pflege.net - the specialized portal for the management of outpatient nursing and elderly care


Unique Users:


21.000 8.000

6.500

8.200

Traffic

Target Group

Sections

40

Unternehmen

Management

Recht + Steuern

• Business owners, executives, decision makers in SMEs

• Leading employees, executives

• Self-employed and founders

Page Impressions*:

Visits*:

Unique Users:

Fact Sheet | IMPULSE | www.impulse.de

Impulse.de – the information-platform for entrepreneurs in Germany

Finanzen + Vorsorge

Gründung

Leben

impulse.de is the information platform for entrepreneurs and website of the same magazine. As a medium of innovative SMEs, impulse.de provides useful information in the field of management, finance and pension, tax & legal and IT solutions. A variety of interactive tools are also available. The portal also acts as a comprehensive point of contact for startups and young entrepreneurs.

1.128.418

453.569

140.000

Traffic

Target Group

Sections

41

Page Impressions:

Visits:

Unique Users:


Media (IKZ HAUSTECHNIK, IKZ FACHPLANER, IKZ ENERGY, IKZ PRAXIS)

Sanitär, Heizung, Klima

Erneuerbare Energien

• Decision makers in the SHK, ventilation, plumbing solar and electrical engineering

• Buyers in SHK-wholesale, supply industry, energy consultants, TGA planners

• Developers and investors, architects, engineers, building- and enegry-sector

Fact Sheet | IKZ | www.ikz.de

382.580

278.377

150.000

7.900

IKZ.de – the portal for the heating ventilation and air conditioning industry

IKZ, the official journal of the Association for Sanitary and HVAC technology as well as of its regional associations, appears fortnightly. The corresponding portal ikz.de informs with news of this industry sector, provides archives of the journal and a calendar of important dates. It is the market leader for this industry in Germany.

Traffic

Target Group

Sections

42

Fachgebiete

Sonderthemen

B2B-Bereich

Job & Karriere

Nachrichten & Berichte

• Male: 57% and female: 43%

• 62% are between 20-49 years old

• Higher education and higher income

Page Impressions:

Visits:

Unique Users:

Fact Sheet | innovationsreport | www.innovationsreport.de

114.238

73.290

20.000

innovationsreport.de – forum for science, industry and business

Innovationsreport.de is the modern platform for science, industry and business. The forum aims to promote the innovation process, and to generate new contacts for greater use of existing innovation and performance potentials.

Traffic

Target Group

Sections

43

Telekommunikation

Internet

Medien

Hardware

Software

• IT-decision-makers, Self-employed and freelancers

• Investors

• Online-professionals, IT/EDV-specialists

• Higher education

Page Impressions:

Visits:

Unique Visitors:

Fact Sheet | IT TIMES | www.it-times.de

IT-Services

Solartechnik

Windkraft

u.a.

167.412

86.087

40.000

IT TIMES - the specialized portal for the communications and information industry

IT-TIMES.de is the communication and information medium for the national and international technology sector.

The IT encyclopedia presents the main terms of the industry.

Traffic

Target Group

Sections

44

Page Impressions:

Visits:

Unique Visitors

:

Nachrichten

Handel

Sortiment

Industrie

u.a.

• Decision makers and regional companies

• District and area managers, market and department managers and sales-responsibles

• Self-employed, retailers

Fact Sheet | LEBENSMITTEL PRAXIS | www.lebensmittelpraxis.de

62.922

29.249

21.774

LEBENSMITTEL PRAXIS – the online hub for the retail trade

With its unique information for specialists, lebensmittelpraxis.de connects different decision stages from buying centers, markets and sales. Managers from trade and industry receive important information about the food and non-food industry, daily news, information on industry events and numerous service offerings. Lebenmittelpraxis.de is a service of EPPG, a leading trade media group.

Traffic

Target Group

Sections

45

• Experts and executives from the legal sector

• Corporate counsels

• Lawyers, law firm partners

• Tax advisors

Page Impressions:

Visits:

Unique Users:


Fact Sheet | Legal Tribune ONLINE | www.lto.de

Nachrichten

Hintergründe

Feuilleton

Job & Karriere

Studium & Referendariat

29.770

16.085

10.744

-1

LTO.de – the specialist medium of the year 2011

Lto.de is the biggest online magazine for the legal profession in Germany. It uses the expertise of the specialist publishing company Wolters Kluwer Germany as a provider of specialized legal information. This is done by an excellent network of legal professional writers, strong roots in the target group as well as exceptional knowledge of the needs of German lawyers.

The Website combines the topics of career, news, lifestyle in a single online magazine. Lto.de focusses on current events in its legal context and provides job-relevant news and a variety of services.

Traffic

Target Group

Sections

46

Aktuelles

Magazin

Karriere

Kompetenz

Branchenguide

• 92,4% of the readers are top decision-makers and consultants*

• 45,8% are working in the corporate governance and other areas of the entire logistics chain*

Page Impressions:

Visits:

Unique Visitors:

Newsletter-Subscribors:

Fact Sheet | LOGISTIK HEUTE | www.logistik-heute.de

132.031

68.049

40.000

6.585

LOGISTIK HEUTE – competence for supply chain management

As the logistics magazine with the highest circulation in the German market - LOGISTIK HEUTE offers an online platform which is a daily must-read for top decision-makers along the entire transport and logistics chain.

Traffic

Target Group

Sections

47

Aktuelles

Magazin

Fachartikel

Internet-Guide

Produkte

• Store- and ship managers

• Fleet managers from industrial and trading sectors

Page Impressions:

Visits:

Unique Visitors:

Fact Sheet | LOGISTRA | www.logistra.de

36.914

16.268

9.544

Logistra.de – the specialized magazine for warehouse logistics, optimization of shipping and commercial vehicles fleet

LOGISTRA´s online presence – a specialized portal from the Huss publishing group - offers technical articles, market surveys, image galleries and a current calendar of events in the fields of storage, shipping and distribution. Additionally, the "Internet Guide" contains important supplier addresses in the network which are sorted for keywords.

Traffic

Target Group

Sections

48

Recht / Steuern / Finanzen

Personal + Mitarbeiterführung

Erfolg + Karriere

Marketing + Vertrieb

Organisation + Unternehmensführung

• Managers

• Executives

• Decision-makers from the marketing- and sales department

Fact Sheet | management-praxis | www.management-praxis.de

Page Impressions*:

Visits*:

Unique Visitors:


management-praxis.de - the portal for managers and executives

The specialist publishing portal management-praxis.de belongs to the WEKA MEDIA group. It provides breaking news and backgrounds for managers and executives.

Cross-industry specialist knowledge on management topics is presented in a simple design. A wide range of topics is covered by articles and downloads.

Traffic

Target Group

Sections

49

Page Impressions:

Visits:

Unique Visitors:

Aktuelles

Baustelle (Baufahrzeuge, Produktneuheiten…)

Baurecht

Meisterbüro (U‘führung, Marketing, Steuertipps, Arbeitshilfen, …)

• Decision-makers in the buidling sector

• Masters, self-employed, entrepreneurs

Fact Sheet | meistertipp | www.meistertipp.de

76.282

44.328

30.935

meistertipp.de – for the successful entrepreneur in the buidling trade

Meistertipp.de is the specialized portal for decision makers in the building trade, which delivers information on a daily basis.

The specialized portal offers helpful tips for entrepreneurs in five main sections on the website. Additionally, updated industry news on a daily basis, non-cash tips, videos and specialized legal texts are processed and support the entrepreneurs in everyday operations.

Traffic

Target Group

Sections

50

Ausbildung & Beruf IT

Bauen &Wohnen Reisen

Finanzen Sport

Hotel

• Trade fair visitors

• Private and business customers

Page Impressions:

Visits:

Unique Visitors:

Fact Sheet | Messen | www.messen.de

Trade fairs & evaluations + Germany and worldwide

Messen.de is a free, editorially well-kept exhibition calendar, which adresses consumers and companies that act as visitors or exhibitors. The online portal provides easy and quick access to current trade fairs of all industries and fields of interest. Well-known companies and institutions use Messen.de in order to research or extend the service offer of their own website.

businessAD offers the possibility of related targeting in relevant environments at different trade fairs and thus expands its diverse B2B segments.

2.190.743

825.897

420.000

Traffic

Target Group

Sections

51

Page Impressions:

Visits:

Unique Visitors:

Personalentwicklung

Personalmarketing

Rekruiting

Testverfahren

Zeitarbeit

Arbeits- und Personalrecht

Arbeits- und Gesundheitsschutz

Coaching

• Personnel-decision-makers, -speakers, -consultants and –responsibles

• Assistants of the management, secretaries

Fact Sheet | Personaler Online | www.personaler-online.de

15.202

8.507

6.991

Personaler Online – the specialized portal for all aspects of personnel work

Personaler Online is the information portal for those who are engaged in the whole range of human resources and its associated tasks.

The website provides current news about personnel issues to keep the users up to date.

Traffic

Target Group

Sections

52

Page Impressions:

Visits:

Unique Visitors:


Thematic areas (Briefe & E-Mails, Business English, Recht im Sekretariat, Kommunikation im Sekretariat, Reise & Organisation)

• Secretaries

• Language secretaries

• Assistents of the management

Fact Sheet | Sekada Daily | www.sekada-daily.de

161.982

118.693

106.251

60.100

Sekada Daily – professional tips for efficient work in the office

Sekada Daily is one of the leading publishers in the fields of: secretary, assistance. As an innovative service portal it provides additional information for those who deal with secretary similar tasks daily.

Traffic

Target Group

Sections

53

Page Impressions:

Visits:

Unique Visitors:


Startseite

Community

Premium

Newsletter

Hilfe

Fact Sheet | sekretaria | www.sekretaria.de

sekretaria.de – The portal for successful office management

Sekretaria.de is the leading service and career platform for secretaries, personal assistants and office managers.

444.204

232.563

116.282

132.000

• Secretaries

• Language secretaries

• Assistents of the management

Traffic

Target Group

Sections

54

springerprofessional.de – individual know-how for professionals

Page Impressions: Visits: Unique Users: Newsletter-Subscribers:

• Economics: management, finance & controlling, business-IT, marketing, PR & media, banking and financial services providers

• Technology: automotive and engine technology, engineering, energy & environment, electrical engineering, computer science + IT, construction

ECONOMICS: Management, Finance & Controlling, Business IT, PR & Medien, Vertrieb, Banken & FDL

TECHNOLOGY: Automobil- und Motorentechnik, Maschinenbau, Energie+Umwelt, E-Technik, Informatik + IT, Bauwesen

Fact Sheet | Springer für Professionals | www.springerprofessional.de

The B2B portal provides individual know-how for professionals and executives in management as well as for engineers in industry and offers a unique range of services for digital information management.

The quality of the portal is guaranteed by professional journals such as ATZ Automotive Technical Journal, MTZ Motor Technical Journal and BANKMAGAZIN.

1.604.391

413.028

158.316

33.845 / 30.521

Traffic

Target Group

Sections

55

Medizin

Gesundheitspolitik

Praxis/Klinik

• General practitioners, practitioners and internists

• Employees in clinics and medical practices

• Interested and other practitioners

Page Impressions*:

Visits*:

Unique Users*:

Fact Sheet | SpringerMedizin.de | www.springermedizin.de

146.516

55.378

22.840

* Share of marketable traffic

springermedizin.de – the specialized portal for doctors

SpringerMedizin.de is the doctors portal made by Springer Medizin. With over 140,000 registered practicing doctors it is one of the largest internet services for doctors and physicians.

Traffic

Target Group

Sections

56

Steuern

Recht

Finanzen

• General managers

• Lessors, property owners

• Tax advisors

• Controllers, accountants

• Lawyers

Page Impressions:

Visits:

Unique Visitors:


Fact Sheet | steuernetz | www.steuernetz.de

256.657

167.110

140.000

52.781

steuernetz.de – the digital tax-newspaper

steuernetz.de is one of the leading portals concerning the topics: tax, legal and finance in the digital German market. The website belongs to the publishing group Wolters Kluwer Germany with headquarters in Cologne. It is the leading knowledge and information provider with core competencies in law, economics and taxation.

Traffic

Target Group

Sections

57


• Purchase

• Sales

• Administration

• Production / processing / storage

Page Impressions: 4.000

Visits: 1.600

Unique Users: 1.500

Fact Sheet | Technischer Handel online | www.technischerhandel.com

Produkte & Technologien

Markt & Branche

Veranstaltungen

Produktkompass

Abonnement & Service

Technischerhandel.com - the portal for knowledge transfer between trade and industry

Technischer Handel´s online presence is designed editorially high-qualitative and obtains utility-oriented content and grounded specialized articles. It is a platform for knowledge transfer between trade and industry. The website provides current product and industry news and event dates. Additionally, webinars, a marketplace, videos, podcasts, trend barometers, product-compass database, downloads, links to industries and market overviews.

Traffic

Target Group

Sections

58

Social Media

E-Business

Startup

Mobile

• CTOs/CIOs, freelancers, startups, founders

• Online-marketers, SEO-/SEA-consultants

• E-Commerce-managera, early adaptors

• Web-developers, -masters, -designers

• Social Media managers, content-managers

Fact Sheet | t3n | t3n.de

Entwicklung

Design

Software

Hardware

Page Impressions:

Visits:

Unique Users:


t3n – the magazine for digital business

t3n.de and the magazine of the same name are one of the leading German key media for Web 2.0, social media, e-business and mobile hardware.

t3n.de reports on innovative web services for business users. With the latest news, exclusive articles on important topics and useful directories and services IT decision makers and web developer are informed of all relevant industry news.

4.469.834

1.810.664

560.000

30.000

Traffic

Target Group

Sections

59

News

Markt

Acker + Wetter

Rind

• Farm managers

• Agricultural decision-makers and opinion-leaders

• Farm and livestock holdings

• Operators of solar-, biogas-, wind turbines- and power generation facilities

Fact Sheet | top agrar ONLINE | topagrar.com

Page Impressions:

Visits:

Unique Users:


3.397.814

1.024.382

384.589

42.000

top agrar online – The leading portal for agriculture and farming

Schwein

Energie

Technik u.a.

top agrar has by far the largest circulation of agricultural trade magazines in the German-speaking countries. With the portal topagrar.com, farmers cover their current information needs. The portal complements the coverage in the magazine with contributions on politics and economics, cattle, technology and regenerative energies.

Traffic

Target Group

Sections

60

News

Die Zeitung

Branchenservice

Transportpreis

Shop

• Haulage companies

• Freight forwarders

• Multipliers from the freight industry

• Services providers in the logistic-sector

Page Impressions:

Visits:

Unique Visitors:

Fact Sheet | Transport | www.transport-online.de

31.836

14.687

8.629

Transport – the magazine for freight traffic

Transport´s online portal belogns to the HUSS publishing group. It is a comprehensive website with news, an event calendar, photo galleries, and analyzes of trends on specific issues in the transport sector. The HUSS-VERLAG GmbH provides professionals and managers in the fields of industry, commerce and trade with professional information and background knowledge. The content emphasizes topics in the fields of: technology, logistics, transportation, and tourism.

Traffic

Target Group

Sections

61

Entrepreneurs from SMEs find attractively presented information on financing, property and succession - directly from the practice – on unternehmeredition.de

Finanzierung, Innovation & Wachstum, Internationalisierung, Restrukturierung, Unternehmerwelt

Vermögen

Nachrichten

• Owners and managers of medium-sized (family) company with more than 50 employees and an annual turnover from € 10 million EUR

Fact Sheet | UnternehmerEdition | www.unternehmeredition.de

Page Impressions:

Visits:

Unique Visitors:

10.980

3.233

2.540

UnternehmerEdition – know-how for small- and medium-sized enterprises

Traffic

Target Group

Sections

62

Page Impressions:

Visits:

Unique Users:


Hompage (Startseite)

Transport + Logistik

Lager + Umschlag

NFZ + Fuhrpark

• Owners, managers and executives from logistics providers (transport, forwarding, warehousing)

• ƒƒTransport logistics decision-makers

• ƒƒMembers of the Federation: Economy, Transport and Logistics

Recht + Geld

Ausbildung + Karriere

Veranstaltungen

Verkehrsrundschau – market leader for forwarding, transport and logistics

Fact Sheet | Verkehrsrundschau | www.verkehrsrundschau.de

verkehrsrundschau.de is the information portal for decision-makers in the transport and logistics industry. The portal offers news, background reports, analyzes and provides information on all aspects of commercial vehicles, transport, storage, handling, tolls, driving bans and fleet management.

401.026

160.496

80.248

8.314

Traffic

Target Group

Sections

63

Vertriebsmanager.de - the portal for current developments in the sales area

• Sales managers

• Key account managers


• Sales staff in the fields of industry, trade

and services providers

Fact Sheet | vertriebsmanager | www.vertriebsmanager.de

Home

Dossiers

Termine

Personalien

Konferenzen

Page Impressions:

Visits:

Unique Users:


The magazine Vertriebsmanager and its website vertriebsmanager.de address executives in companies, associations, organizations and provide information on current developments in the sales area. The magazine and its online platform offer exciting stories and interviews as well as useful information on current issues in sales management. Trends, backgrounds and practical content are illustrated in an entertaining form. Vertriebsmanager is the official publication of the Federation of Sales Managers (BdVM).

Magazin

Jobbörse

38.000

15.000

9.375

40.000

Traffic

Target Group

Sections

64

Entrepreneurship

Technologien

Finanzierung

Legal

International

• Managers of participation-funds

• Business angels, financial investors, founders, start-ups, interested

• Technological and growth companies

• Corporate financial advisors, lawyers

Fact Sheet | vc-magazin.de | www.vc-magazin.de

Page Impressions:

Visits:

Unique Visitors:

33.893

18.511

14.817

VC-Magazin.de – the information portal for investors and entrepreneurs

The online platform of the Venture Capital magazine offers exciting stories from the German founder community. It reports on the latest deals and enables insights into new technologies and trends.

VC-Magazin.de is the corresponding online offer of the Venture Capital magazine. Since 2000 it is the leading publication on the topics of private equity and entrepreneurship in the German-speaking area.

Traffic

Target Group

Sections

65

Page Impressions:

Visits:

Unique Users:

Betriebswirtschaft/ Volkswirtschaft

Bankwirtschaft

Recht

• Academics, high potentials and young professionals

• University graduates

• All persons with interest in business and economics

• Postgraduates, referents, consultants

Rechnungswesen/ Controlling

Marketing

Wirtschafts-Informatik

u. a.

265.825

81.245

17.358

Gabler Wirtschaftslexikon Online – the knowledge of experts

Fact Sheet | Gabler Wirtschaftslexikon | www.wirtschaftslexikon.gabler.de

The Gabler Wirtschaftslexikon provides more than 25,000 keywords. This way it is the largest selection of economically-lexical knowledge available on the German-speaking internet. The Website is supported by 170 recognized experts who are responsible for writing and checking the articles before publishment.

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Rate Card | Channel SME - Mittelstand

Channel-Rotation

Full Banner 30 €

Super Banner 40 €

Medium Rectangle 70 €

Skyscraper 45 €

(Universal) Flash Layer 90 €

Wallpaper 80 €

Banderole Ad 90 €

AdBundle 50 €

Halfpage Ad 80 €

Billboard Ad 90 €

Sitebar Ad 90 €

Floor Ad 110 €

All rates in CPM, unless otherwise indicated: Expandables with a CPM-supplement of 25%

67

Technical specifications http://www.businessad.de/downloads Delivery of the advertising media Three working days before the placement of advertisements to [email protected] Redirect Third-Party-Advertising is possible Targeting: Comprehensive possibilities for targeting: • Regional / national (A - Austria, CH - Switzerland ) • Temporary • Browser-specific • Operating systems Quality control Optimized campaign monitoring Transparent Reporting

* Be granted in relation to cash / goods discounts. Minimum booking volume 1.000 € (net)

25% TCP-surcharge for Expandables 10 % TCP-surcharge for Video-Ads

Volume Discounts *

From 20.000 € 3 %

From 50.000 € 5 %

From 75.000 € 10 %

From 100.000 € 12 %

From 200.000 € 14 %

Conditions and Specifications

Terms and Conditions

http://www.businessad.de/download/file/fid/1338




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