Business English for Marketeers (By Academia International)
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BUSINESS ENGLISH FOR MARKETING PROFESSIONALS
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A 15 week Business English Course for Marketers and Sales Professionals at pre-intermediate level.
Transcript of Business English for Marketeers (By Academia International)
BUSINESS ENGLISHFOR MARKETING PROFESSIONALS
Week 1: Induction / Assessment
Week 2: Business Vocabulary
Week 3: Meetings
Week 4: Telephone Skills
Week 5: Statistics and Trends
Week 6: Report Production
Week 7: Negotiation Skills
Week 8: Presentation Skills
CURRICULUM OUTLINE
Week 9: Marketing 101
Week 10: Marketing Strategies
Week 11: Target Audience
Week 12: Creating Adverts
Week 13: Marketing Tools
Week 14: Public Awareness
Week 15: Trade Fairs
WEEK 1: INDUCTION / ASSESSMENT
Assessment of:
Written English
Listening
Speaking
Marketing
Retail
Administration
Process Management
Case Studies
WEEK 2: BUSINESS VOCABULARY
WEEK 3: BOARD MEETINGS
Vocabulary
Expressions
Diplomacy
Accuracy and Refining
WEEK 4: COMMUNICATION SKILLS
Telephone Calls
Email Correspondence
Face-to-Face
Formality and Expressions
Role-play
WEEK 5: STATISTICS AND TRENDS
Vocabulary
Expressions
Analysis
Explanation
Role-play
Category 1 Category 2 Category 3 Category 40
1
2
3
4
5
6
Series 1 Series 2 Series 3
WEEK 6: PRODUCING REPORTS
Practice
Summarizing
WEEK 7: NEGOTIATION SKILLS
Theory of Negotiations
Diplomacy and Formality
WEEK 8: PRESENTATION SKILLS
ABC of Public Speaking
Structures
Expressions
Vocabulary
Cultural Awareness
Audience Awareness
Persuasion Techniques
Role-play
WEEK 9: MARKETING 101
Jobs and Responsibilities
Corporate Identities
Branding and logos
WEEK 10: MARKETING STRATEGIES
The Marketing Plan
The 4 P’s
Pricing Strategy
Positioning Strategy
WEEK 11: TARGET AUDIENCE
Market Research
Customer Profiling
Data Collection
Telephone Surveys
WEEK 12: CREATING ADVERTS
The AIDA Model
Working with an Agency
Advertising Channels
Rate Sheets
WEEK 13: MARKETING TOOLS
Distribution Channels
Type of Discount
Types of Retailers
Direct Marketing
Telemarketing
Public Relations
Websites
Sponsorship
Effective Press Releases
WEEK 14: PRESENTING YOUR PUBLIC FACE
Attending a Trade Fair
Organizing Events
Giveaways
WEEK 15: TRADE FAIRS
EXISTING CLIENTELEWHERE TO FIND US
Suite 18, 42a Dostyk Avenue (Corner of Shevchenko)Almaty, Kazakhstan, 50010
Telephone: +7707 868 5570 / +7705 221 0944
CONTACT USWHERE TO FIND US
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