Why and How Testers Should Act Like Marketeers
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Transcript of Why and How Testers Should Act Like Marketeers
1.marketingˈmɑːkɪtɪŋ/Noun
2. the action or business of promoting and selling products or services, including market research and advertising.
Seth Godin’s Marketing in Four Steps (butchered by Rosie)
1. Have an idea2. Make something3. Get excited and share your story.4. Do the work. It will probably take a long time.5. Then evolve it, or move on.
Not all ideas turn out to be good ideas.
http://sethgodin.typepad.com/seths_blog/2016/08/marketing-in-four-steps.html
If marketing is everything, then does everything you do tell a story of who we are?
(Truth: https://www.instagram.com/p/BPHnX9IBLEw/)
Support Your Team Understand Your Team Support Your Business Show Up
● Invite yourself to meetings
● Start internal events
● Find and share helpful things
● Focusing on moving forward
● Get excited● Collaborate, try
pair testing (e.g)
● What excites them?
● Where do they hang out?
● How can you make their life easier?
● What challenges do they have?
● Be curious about them
● Make testing easier to understand
● Innovate● Create
processes of value and with meaning
● Get rid of waste● Imagine you
were the CEO
● Ask questions● Write● Be a maker● Fail● Evolve● Talk● Attend● Respond● Be proud● Give a damn● Be helpful
Be Curious About Your Team
Support The Community Infiltrate The Web Move forward Show Up
● Be a part of it.● Consume● Participate● Be social● Be human● Share about what
you care● Find people like your
team members, get to know them!
Write! Talk! Record!
Think long term: Seed good ideas and help people about testing: Quora, Reddit, Hackernews, Stackoverflow.
There is too much crap about testing on the web. The only response is to overload it with goodness.
Show you care.
Make friends.
Create your own supportive circle.
Live in a world of technology, not one of testing.
Innovate.
● Ask questions● Write● Be a maker● Fail● Evolve● Talk● Attend● Respond● Be proud● Give a damn● Be helpful
Explore The World...(The Testing Community, Industry, Tech World)
Where is your compass pointing? Problems Bias to action Show Up For Yourself
Really many of us don’t know where we want to be, but you can start heading in the right direction.
Develop habits to help you towards a place you’d like to be.
It’s ok to change and evolve your thinking.
There are some things that just can’t be changed. Know your battles.
Some problems hold us back. We fail to see more than one solution.
Do stuff!
What can you do now?
Note down, or be aware of the things you enjoy.
Show you care.
Invest in yourself.
You are probably not alone.
Connect with others. Build a team around you.
Create life balance.
Do The Work - For Yourself
Challenges
A different view
Frustration
Inspiration
Innovation
Experiences
Questions
Solutions
Be a copy cat
Stories can start with…No idea is too small, Big ideas are usually stupid.
Interests
Why I don’t want to be an automation engineerhttps://thegrowingtester.wordpress.com/
Make SomethingA Blog
Growing...● Are things improving?● Communicate, communicate….● Share, share, share● How do you feel about it all?● Are you heading in the right direction?● Continue? Evolve? Kill it.
● Get feedback● Track stats● Track mentions● Keep in touch● Collect email addresses● Iterate● Improve, continuously● Good design changes how people feel● Reach out, reach out…● Search for like minded people● Make friends…● Be human...
How, you ask?!
● Go searching for testing information● What can you find that you like/dislike?● What are they talking about?● What are they not talking about?● What should they be talking about?● Identify some areas to contribute to
● Wikipedia● Quora● Stackoverflow● Communities: Testing, Dev, Design,
Product Management, etc● Social Media● Hackernews
References
● Elisabeth Hendrickson cheat sheet: http://testobsessed.com/wp-content/uploads/2011/04/testheuristicscheatsheetv1.pdf
● Model Fatigue and How To Break It - John Stevson - https://dojo.ministryoftesting.com/lessons/model-fatigue-and-how-to-break-it-john-stevenson
● 30 Days of Testing - https://dojo.ministryoftesting.com/series/30-days-of-testing● TestSphere - https://dojo.ministryoftesting.com/series/testsphere● WhiteBoard Testing - https://www.youtube.com/channel/UC0QZWhi0ojqNte3ey7RD0qQ
Thank you!
Rosie Sherry @rosiesherry@ministryoftesting / www.ministryoftesting.com