From old dinosaurs to development professionals & marketeers

21
From old dinosaurs to development professionals & marketeers Some consequences of ‘professionalisation’ in the NGO sector

description

From old dinosaurs to development professionals & marketeers. Some consequences of ‘ professionalisation ’ in the NGO sector. Professionalisation. The changing context The rise of the aid industry The prevailing business model then The chance to reprofessionalise…. Divergent trends. - PowerPoint PPT Presentation

Transcript of From old dinosaurs to development professionals & marketeers

Page 1: From old dinosaurs to development professionals &  marketeers

From old dinosaurs to development professionals

& marketeersSome consequences of ‘professionalisation’ in

the NGO sector

Page 2: From old dinosaurs to development professionals &  marketeers

Professionalisation

The changing context The rise of the aid industry The prevailing business model

then The chance to reprofessionalise…

Page 3: From old dinosaurs to development professionals &  marketeers

Divergent trends

Federation & merger

Fragmentation & localisation

Page 4: From old dinosaurs to development professionals &  marketeers

The emergence of an industry

1970s to late 1980s - A time of heroes – liberation theology, liberation struggle, radical politics

1990s – A time of unplanned but fast growth and developmental expertise and professionalisation

2000s – A time of expansion, federalisation, systematisation, growth at all costs, boom and bust

Page 5: From old dinosaurs to development professionals &  marketeers

Size matters – in Ethiopia

Income and expenditure by INGOs outperformed all the country’s other foreign exchange earners with the single exception of cash transfers from Ethiopians living abroad.

In 2006/7 $537 million in foreign exchange brought in, more than $100 million more than Ethiopia’s largest export earner – coffee - & $160 million more than the next three export commodities combined.

Investment from NGOs now ‘equivalent to 25% of the government’s annual budget’.

Page 6: From old dinosaurs to development professionals &  marketeers

My potted story…

1983 A teacher – watched BandAid in 1985 1986 Live Aid School run – raised £4,000 1988 To Sudan (VSO) – behind enemy lines in

Eritrea to meet rebels 1990 Masters in Education at Bristol 1991 Joined Christian Aid Horn of Africa – ‘just

wars’ 1995 flew into Nuba Mts with rebel leaders

under the Sudan Govnt radar 1998 Joined CAFOD – spent next years

bringing in PCM, security management etc. 2004 Back to Ethiopia – to help build ‘strong

civil society’ holding the state to account.

Page 7: From old dinosaurs to development professionals &  marketeers

Mark Duffield

‘Development is a new religion. Trying to take a critical view of NGOs is like trying to tell people that God doesn’t exist. We’re dealing with a perception that the NGOs can do no harm, that they exist only to do good…they are above politics, on the margins always doing good.’

Page 8: From old dinosaurs to development professionals &  marketeers

Peter Gill

‘You ask Mr X what he does, and he says “I own my own NGO,”’ Tamrat Giorghis, managing editor of Fortune newspaper said. ‘The barber shuts up shop one day, and goes off to form his own NGO. There are lots of clever students in school and all they want to do is to get into an NGO – either that or an embassy job or the UN.’

Page 9: From old dinosaurs to development professionals &  marketeers

Classic Drama triangle

Victim

RescuerPersecutor

Page 10: From old dinosaurs to development professionals &  marketeers

The bigger picture…

We want more impact on our priorities and to survive competition…we want to be at the ‘top table’ to have more clout

We have to develop more procedures, strategies – to control diversity, ensure conformity and ‘fit’

We become bigger and more dominating – over our local constituencies and our partners, even national governments – and our identities become ‘submerged’

Page 11: From old dinosaurs to development professionals &  marketeers

From INEPD web-site

Your donations are helping to support Tanya support Maria to go to school and face grinding poverty with dignity. There are thousands more children like Maria do you want to leave them hungry tonight? Donate Now!

Page 12: From old dinosaurs to development professionals &  marketeers

Rolling with the dynamic…

Federalisation and merger

Fragmentation & localisation

Page 13: From old dinosaurs to development professionals &  marketeers

A smaller, more accessible world

Page 14: From old dinosaurs to development professionals &  marketeers

A smaller, more accessible world

Page 15: From old dinosaurs to development professionals &  marketeers

A smaller, more accessible world

Page 16: From old dinosaurs to development professionals &  marketeers

A smaller, more accessible world

Page 17: From old dinosaurs to development professionals &  marketeers

The good news…

However much we try to control, to consolidate and federate, we will inevitably fragment…

Context and local (level) identity will win out…

So what are the opportunities for reprofessionalisation…?

3 offerings

Page 18: From old dinosaurs to development professionals &  marketeers

‘Pedagogy of Solidarity’

Renewing and redefining the values which started the ‘industry’

Tariq Ramadan “One should begin with the being,

the smile, the dignity, the culture that fashions the person…not reduce him to a sum of needs which ‘I’ support.”

Page 19: From old dinosaurs to development professionals &  marketeers

…of marketing

“Ah – but you need to get people’s attention first! …and for that you have to start with ‘the need’.”

John Bird “Suddenly the public were offered an

alternative….This is what I did not understand. That we created an appetite among the public, or in enough of them, to say ‘Yes, let’s give this fighter support’”

Page 20: From old dinosaurs to development professionals &  marketeers

…participation

The ‘X’ Factor

John Bird again…

“I once wrote disparagingly about this desire for people to be ‘on stage’ instead of in the audience. Now I begin to feel that it is not as bad as giving voyeurism the upper hand. If the next decade is about anything it is about participating. Getting involved.”

Page 21: From old dinosaurs to development professionals &  marketeers

A renewed activist triangle?

Social Activist

Social ActivistPersecutor

Facilit

ator