Indonesia internet user survey by marketeers
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From MarkPlus Insight’s Indonesia Internet Users Survey 2012 Waizly Darwin Chief Operations, Marketeers @ Marketeers Club Dinner Seminar Nov 2012 To purchase full report from MarkPlus Insight, please e- mail [email protected]
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Transcript of Indonesia internet user survey by marketeers
From MarkPlus Insight’s Indonesia Internet Users
Survey 2012
Waizly DarwinChief Operations,
Marketeers
@ Marketeers Club Dinner Seminar Nov 2012
To purchase full report from MarkPlus Insight, please e-mail
Research Methodology
Quantitative Research
– Respondent’s criteria• SEC A/B/C • Age 15 – 64 years old• Internet and/ or mobile internet users• Use internet for at least 3 hours a day
– Sampling methodThe samples were selected using multi stage random sampling and kish grid
– Samples distribution
Cities Σ samples Cities Σ samples
Jakarta 303 Palembang 150
Bodetabek 197 Pekanbaru 152
Bandung 200 Denpasar 150
Semarang 150 Banjarmasin 150
Surabaya 299 Makassar 150
Medan 250 TOTAL 2151
November 2010MarkPlus Insight Study on
Netizen’s Anxieties & Desires
November 2011MarkPlus Insight Study on Netizen’s Urban Lifestyle
2010 2011 2012
42.2
55.061.1
9.613.8
24.2
Internet User Accessing internet more than 3 hours per day
In millionUrban Population 121.16 123.24 123.57Urban Family 30.29 30.81 31.61Urban Netizen Population 37.56 50.53 56.38Netizen Population 42.16 55.23 61.08Total Internet User Penetration 17% 22.4% 23.5%
MarkPlus Insight Netizen Survey 2012:
Indonesia Internet Users Penetration 2010-2012
Source: MarkPlus Insight Netizen Survey 2012, 2150 respondents, in 10 cities, SES ABCInternet users: Internet and/or mobile users
61 Million Internet Users in Indonesia 2012
15 - 22 years old 22 - 30 years old 31 - 35 years old 36 - 45 years old 46 - 55 years old 56 - 64 years old
40.8
29.0
12.5 10.9
5.9
0.9
42.4
26.3
12.6 11.7
4.82.3
2011 2012
AgeBase: All respondents (n=2151)
61 Million Internet Users in Indonesia 2012
Smartphone Personal notebook
Office's PC Internet Café Home PC Personal Netbook
Tablet PC Smart TV
84.7
37.9
17.8 17.6 11.1 5.3 2.3 0.3
Source: MarkPlus Insight Netizen Survey 2012, 2150 respondents, in 10 cities, SES ABC
61 Million Internet Users in Indonesia 2012:Higher mobility in accessing the Internet
6
Tablet PC
Office's PC
Internet cafe's PC
Home PC
Personal netbook
Smartphone
Personal notebook
41
28
26
23
19
16
13
33
34
38
26
30
18
29
16
22
19
22
22
28
29
4
9
8
11
19
21
16
6
4
6
11
10
11
8
0
1
1
2
1
3
2
2.4
1 hour 2 hours 3 hours 4 hours 5 hours 6 hours > 6 hours
MarkPlus Insight Netizen Survey 2012: Pos pengeluaran rutin para pengguna Internet
Komunikasi telepon dan smsInternet
Makan dan minum sehari-hariTransportasi
Perawatan tubuhPerawatan kecantikan
KesehatanRokok
Tempat tinggalPendidikan, kursus
Cicilan motor
98.598.1
96.992.6
68.056.2
18.918.0
7.86.26.2
Source: MarkPlus Insight Netizen Survey 2012, 2150 respondents, in 10 cities, SES ABC
61 Million Internet Users in Indonesia 2012:Makan Nggak Makan Asal Connect
Jejaring sosial
Mencari info/searching/ browsing
Membuka Email
Mencari Berita terkini (Berita online)
Download/Upload Video Online Chat (YM, GoogleChat, Whatsapp, Meebo,
dsb)Game online
Blogging
Video Call (YM, FB, Skype, dsb)
File Sharing
94.0
64.5
60.2
56.9
39.1
26.2
18.3
6.1
8.3
1.9
Top 10 aktivitas yang dilakukan Netizen Indonesia
Source: MarkPlus Insight Netizen Survey 2012, 2150 respondents, in 10 cities, SES ABC
61 Million Internet Users in Indonesia 2012:Why they connect?
Increasingly for Social Activities
2010 2011 2012
604,800.00
2,691,000.00
3,726,800.00
344.7
38.5
Buy via internet?Base: Indonesia Population
9
61 Million Internet Users in Indonesia 2012:Social Shopper Netizen
Things buy via internet without planningBase: : All ever bought a product/service through internet
Clothes
Shoes
Bag
Hand watch
Glasses
Cosmetic
Handphone
Handphone accessories
Vehicle accessories
DVD
13.0
9.8
1.6
7.3
3.3
1.6
2.4
2.4
1.6
0.8
39.9
9.1
12.5
5.3
1.9
1.9
0.5
0.5
0.5
1.0
Female Male10
61 Million Internet Users in Indonesia 2012:Social Commerce: What they buy
Price Offered
Discount Offered
Famous brand/branded
Attractive Ads
Reccomendation
Variety of product offered
Available payment method
Seller Reputation
Cost of delivery
40.4
24.6
32.7
15.8
12.3
9.9
9.4
8.2
3.5
38.9
35.6
28.0
25.2
15.2
15.2
7.0
4.6
4.3
Female Male
Impulsive reasons in online shoppingBase: : All ever bought a product/service through internet
61 Million Internet Users in Indonesia 2012:Why they buy online?
Toko bagus
Kaskus
BBM
Berniaga
Bursa Tanah Abang
Baju Grosir
Oriflame Shop
34.4
28.6
13.0
3.2
4.5
0.0
0.0
0.6
0.6
36.2
17.7
2.5
7.0
2.5
1.2
0.8
0.4
0.4
Female Male
Most Often Used Online Point of PurchaseBase: : All ever bought a product/service through internet
12
61 Million Internet Users in Indonesia 2012:Social Commerce: Where they sell/buy
2010 2011 2012
1,480,000
2,553,000
4,421,500
Internet banking ownership
72.5
73.2
Internet banking userBase: Indonesia Population
13
61 Million Internet Users in Indonesia 2012:Netizen and Internet Banking
Write the product review
Write reccomedation about product/service offered
Write reccomendation about the seller of products/service
None
39.0
37.5
21.5
16.0
Action Taken After Purchased OnlineBase: All ever bought a product/service through internet
14
61 Million Internet Users in Indonesia 2012:Social Commerce: What they do after purchase
MarkPlus Insight Netizen Survey 2012: Indonesia Netizen based on their Spending Behavior
SMART
PLANNED-SMART
56.4%“Bargain Hunter”
IMPULSIVE-SMART16.7%
“Emotional Saver”
SIMPLE
PLANNED-SIMPLE
9.6%“Lazy Shopper”
IMPULSIVE-SIMPLE17.3%
“Retail Victim”
PLANNED IMPULSIVE
Buying Efforts
Buying Decision
Source: MarkPlus Insight Netizen Survey 2012, 2150 respondents, in 10 cities, SES ABC
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