Building an Insight Driven Organisation - Deloitte UK · digital can be used to add value across...
Transcript of Building an Insight Driven Organisation - Deloitte UK · digital can be used to add value across...
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Your IDO capability
Executive Summary
Becoming an Insight Driven Organisation
There is no ‘one size fits all’ solution to becoming an analytical, insight-driven organisation (IDO).
Embedding analytics capability into the business will require multiple layers of collaboration, consensus, education and change management to be successful.
A defined vision of how data, analytics and digital can be used to add value across the enterprise is fundamental to shaping and growing insight-driven capability and culture.
Deloitte’s Analytics Experience
Over the past five years, Deloitte have investedsignificantly in innovating the way we work withour clients looking to embed analytics into theirbusinesses…
…from education on what’s possible with thelatest analytical approaches, to redefining thestructure, skills, processes and platforms thatchange the way decisions are made within thebusiness.
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Insight Driven Organisation Maturity CurveThe journey to becoming an Insight Driven Organisation passes through 5 stages
INSIGHTS MATURITY CURVE
An organisation can assess its current
analytical competencies against the
Insights Maturity Curve which has 5 key
stages:
Most organisations are between
stages 1-3. A handful are
beginning to reach stage 5.
Aware of
analytics, but little to no infrastructure and poorly defined analytics strategy
Adopting analytics, building capability and articulating an analytics strategy in silos
Expanding ad-hoc
analytical capabilities beyond silos and into mainstream business functions
Industrialisinganalytics to aggregate & combine data from broad sources into meaningful content and new ideas
Transforminganalytics to streamline decision making across all business functions
Data Driven
Insight Driven
EXTERNAL TECHNOLOGY FACTORS DRIVING CHANGE:
Analytics
Visualisation Managed Analytics
Big Data
Internet of Things
Block Chain
Machine Learning
Digital Enterprise
BI/Reporting
Telematics
Stage 1
Analytically Impaired
Stage 2
Localised Analytics
Stage 4
Analytical CompaniesStage 3
Analytical Aspirations
Stage 5
Insight Driven Organisation
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What is an Insight Driven Organisation?
Your Challenge
Whilst leading organisations have made significant progress in developing analytics capabilities, in ourexperience they often struggle to structure their People, Processes, Data and Technology to copewith the rising volume of information and the ever-increasing demand for analytical insights.
Your Journey to becoming an Insight Driven Organisation
Technology Roadmap to becoming an IDO
Strategy People Process Data
Our Solution
Deloitte offers a unique approach to help you implement a successful Analytics Strategy, bydeveloping one coherent vision and a comprehensive tactical implementation plan to ultimately embeddata-driven decision making into the fabric of the organisation.
We call this analytics transformation becoming an Insight Driven Organisation.
The IDO approach and methodology is based on our experience embedding analytics capabilities in ourown organisation worldwide, as well as those of our clients. Each IDO area is continuously scrutinised andupdated as new technologies and analytical models are created, new risks and regulations adopted andthe latest skills enter the market place with next generation talent.
Why not join us for a one day IDO Lab session, where we can help you establish the areas you needto focus on to begin building analytics capabilities and help you design a roadmap to becoming anIDO.
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Becoming an Insight Driven Organisation
Vision
Ensuring the Analytics Vision aligns to and supports corporate goals and objectives
Value generation
Understanding the value from Analytics and prioritising initiatives appropriately
Organising for success
Organising for ongoing success and sequencing activities to deliver early benefits
Insight Process
Developing a repeatable process to test and industrialise analytics
Purple people
Building a team with the right balance of business and technical skills to deliver actionable business insights
Trusted insight
Ensuring that data and analysis is accurate, trusted and assured
Internet of Things
Incorporating structured, unstructured, internal and external data for insights everywhere
Enabling platformConstructing a technical capability which scales to your long term vision
Digital delivery
Leveraging digital transformation to ensure insights are visual and intuitive
Re-engineering the business
Redesigning your processes and operations to act on analytical insights
Changing the mind-set
Evolving a culture of asking crunchy questions and addressing cognitive bias
Considering analytics with a wider lens than just technology
Asking the right questions Doing the right analysis Taking the right actions
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Becoming an Insight Driven Organisation
Becoming an IDO relies on the fundamental building blocks of People, Process, Data and Technology being in place and informed by an Analytics Strategy. Each building block represents an action or subset of actions to address the business challenges highlighted in the themes. Deloitte has capability and experience in each of these building blocks which can be applied across the IDO lifecycle.
The essential building blocks for your IDO journey
ProcessDemand &
PrioritisationProcess
Re-engineeringAgility & Scalability
GovernanceBenefits
Realisation
TechnologySolution
ArchitectureVendor
Management
Sandboxing&
Industrialising
Cloud vs. On Premise
Security, Reliability &Continuity
DataData Quality
&Management
InformationModel &
Data Sources
Regulation &Compliance
Ethics & Sharing
Data Monetisation
People Talent
Change Journey & Decision Process
LeadershipKnowledge Management
Organisation Design
StrategyStakeholderManagement
Analytics Vision
InnovationValue Drivers
&Business Case
Operating Model
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Journey towards becoming an Insight Driven OrganisationBecoming an IDO is about evolution not revolution
• Conduct an IDO Capabilities Assessment and create a heat-map to understand existing capabilities and ensure a holistic view of organisational requirements.
• Identify top analytics priorities including improving existing execution and brainstorming pressing ‘Crunchy Questions’ the business would like to explore.
• IDO prioritisation to reduce a long list of opportunities to a selection of prioritised and manageable strategic and tactical projects.
• Transition states between current and future state are defined as programme phases.
• Roadmap is based on agile methodology and adapts as the organisation matures along the IDO journey.
• Alignment against an analytics vision, formulation of an analytics strategy and education of senior stakeholders to ensure buy-in.
• Development of a business case including immediate investment needs and expected quick-wins.
• Definition of a target operating model provides a foundation for the journey.
Stakeholder engagement including education and training, workshops and IDO Labs
1. AssessmentAnalysis of current analytics capabilities and identification of a long list of challenges and opportunities to focus on moving forwards.
2. DesignCreating a long term strategy and vision for analytics, the services and capabilities required and the design the structure of the operating model.
3. RoadmapPlanning the programme and change process, including prioritisation and dependencies between business and technology aspects.
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What is an IDO Lab?
Areas of focus
Align on analytics
vision
Agree
business
priorities
Brainstorm
tactical
projects
Identify
capabilities
required
Roadmap
What we will cover…• Maturing from delivering
analytics point solutions to building an analytics capability which repeatedly generates enterprise-wide value
• Preparing for the cultural shift required to embed insight-driven decision making
Using our experience to bring to life how to…• Develop the organisational structure, skills, processes and systems
which are needed to derive insights from data
• Drive and manage demand for analytics within the business through
- A purpose-built analytics operating model- Opportunity identification- Prioritisation and measuring success- Industrialisation of solutions
Our Approach
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A typical full day IDO Lab agendaIDO Overview
• Overview of the key IDO considerations• Strategy, People, Process, Data,
Technology• Questions to ask of your organisation• Top tips and lessons learned
Analytics Benchmarks
• Analytics Advantage survey • Consolidated view of analytics survey
conducted with client• IDO benchmarking considerations per
industry
Value Generation
• Aligning analytics services to corporate objectives
• Tailored profiling of business customers of analytics
• Value generation approach
Capabilities Gaps
• Current capabilities assessment• Strategy, People, Process, Data,
Technology• Where capabilities are situated in
current operating model and where gaps are
Purple People
• Overview of Purple People• Skills, roles and responsibilities• Attract, recruit, retain, train high
level plan
Data Exploration
• Lists of internal and external data sources available
• Access to data and data governance framework required
Operating Model
• Suggested operating model overview, tailored to priorities discussed
• Additional detail on capabilities to leverage and which need to be invested in further
Customer Journeys
• Tailored profiling of business customers of analytics
• Deep dives into customer drivers and “A Day in the Life” of your customers
PoC Prioritisation
• 2 ‘out of the box’ examples or demos• Crunchy questions hypotheses
generation• Prioritisation matrix and approach
Analytics Canvas
• Deep dive into selected PoCs• Understand the requirements of PoC
and how it answers the crunchy question
• Articulating the benefits of PoC
Demand Generation
• Engaging with the business to drive demand in the short term
• Scaling to meet increasing demands as the service matures
IDO Roadmap
• Sprint roadmap with actions, owners and timelines identified to help maintain momentum for IDO
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IDO Lab Outputs
What do we achieve?
We’ll create a specially designed IDO Lab report for you, designed especially for this purpose.
The Lab Report will include:
Personalised on-the-job instructions delivered in real time
On the day, IDO Labs help you generate consensus and commitment to a comprehensive and tactical plan which can be used to drive momentum for the next steps in becoming an Insight Driven Organisation but what matters most is maintaining momentum after leaving the room.
A consolidated version of all analytics “canvases” to capture ideas
Photographs of all visual assets (e.g. whiteboards, smartboards, touchscreens)
Deloitte’s recommended areas of attention on building capabilities
Insight Driven Organisation collateral
Detailed 30/60/90 day plan with assigned
accountabilities
IDO Maturity Assessment and Future
Vision
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Contacts – UK
Tom Bevan
Senior Manager, Deloitte Analytics and Global IDO Proposition Development Lead
+44 (0) 20 7007 7384
Andy Gauld
Director, Deloitte Analytics and Global IDO Proposition Lead
+44 (0) 20 7007 9426
Costi Perricos
Partner, Deloitte Analytics and Public Sector Analytics Lead
+44 (0) 20 7007 8206
Natalie Williams
Senior Manager, Deloitte Analytics and Global IDO Labs Lead
+44 (0) 20 7007 7473
Toby Waldock
Partner, Financial Services Analytics Lead
+44 (0) 20 7007 7951
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