Oracle Retail - Insight Driven Retailing

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Oracle Retail – Insight Driven Retailing

Department Store (Fashion & Homeware)

Full centralised Supply Chain implementation and wall to wall Oracle retail suite implemented within 12 months. Financials, Merchandising, Purchasing, Supply Chain

Grocery Retail (Ambient, Chilled, Fresh & Frozen)

Full lean Supply Chain implementation, centralised distribution, full ERP suite implementation from Merchandising through Supply Chain into Financials.

ManufacturingPan European implementation of ERP Manufacturing systems from planning, MRP, purchasing through to supply chain and financials. Conducted in France, UK, Ireland, Austria, Germany and Spain.

Paul DicksonVice President Retail

Retail’soperating environment

INFLATIONfood

utilities

disposable income

Fuelprices

unstable

credit

CRUNCH

demographicshifts

Store Saturation

Channel Blurring

valueformats

globalsourcing

Scaling Customer Intimacy

customer intimacy = 10x the number of decisions per day

THOUSANDS OF CUSTOMERS THOUSANDS OF STORESAND MULTIPLE CHANNELS THOUSANDS OF PRODUCTSx x

approach

Retail Business Processes Span Silos

Merchandising Store OperationsSupply ChainCorporate

Administration

Enterprise Performance

mgmt

Strategy

Finance

HR

Real Estate

Marketing

Forecasting

Merchandise Financial Planning

Planning

Forecasting

Pricing

Promotions

Item Planning

Assortment Planning

Allocation

Space Planning

Inventory Mgmt

Warehouse Mgmt

Transport Mgmt

Sourcing

Forecasting

Replenishment POS

Labor Scheduling

Web

Catalog

Space Management

Loss Prevention

Learning Management

Inventory Mgmt

Retail Business Processes Span Silos

Merchandising Store OperationsSupply ChainCorporate

Administration


mgmt

Strategy

Finance

HR

Real Estate

Marketing

Forecasting


Planning

Forecasting

Pricing

Promotions

Item Planning

Assortment Planning

Allocation

Space Planning

Inventory Mgmt

Warehouse Mgmt

Transport Mgmt

Sourcing

Forecasting

Replenishment POS

Labor Scheduling

Web

Catalog

Space Management

Loss Prevention

Learning Management

Inventory Mgmt

Assortment Management

Inventory Productivity Optimization

In-Store Optimization

Business Processes Span Silos

MerchandisingCorporate Administration


mgmt

Strategy

Finance

HR

Real Estate

Marketing

Forecasting


Planning

Forecasting

Pricing

Promotions

Item Planning

Assortment Planning

Allocation

Space Planning

Store OperationsSupply Chain

Inventory Mgmt

Warehouse Mgmt

Transport Mgmt

Sourcing

Forecasting

Replenishment POS

Labor Scheduling

Web

Catalog

Space Management

Loss Prevention

Learning Management

Inventory Mgmt

Inve

nto

ry

Pla

nn

ing

Inve

nto

ry

Pla

nn

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Pri

cin

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nd

P

rom

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on

sP

rici

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an

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Pro

mo

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MarketingMarketing

AssortmentAssortment

PlanningPlanningModernModern

War

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usi

ng

&

Tra

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ort

atio

nW

areh

ou

sin

g &

T

ran

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ion

Mer

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Mer

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ns

Back OfficeBack Office

Stores and Channels

Stores and Channels

ExecutionExecutionModernModerninsightinsight

drivendrivenretailingretailing

Fusion Technology

Getting Started

Generational Step

Incr

easi

ng

Val

ue

Science Driving Decisions

Tuned to customer segments

Reacting to signals in real-time

Optimize

Consumer-Centric

Integrated Planning and Inventory Execution

Demand-Driven

Insight-driven

People, Process, Technology

Standardize

End Game – Insight-Driven RetailingPhased Journey

End Game – Insight-Driven RetailingFoundation and Quick Wins

Generational Step

Incr

easi

ng V

alue




Optimize

Consumer-Centric


Demand-Driven

Insight-driven


Standardize•Purchasing and allocations based on localized size profiles

•Optimized markdowns – regional pricing

•Attribute-based planning

•Cross channel financial and item planning

•Optimized return policies

•Store inventory management

End Game – Insight-Driven RetailingFoundation and Quick Wins

Generational Step

Incr

easi

ng V

alue




Optimize

Consumer-Centric


Demand-Driven

Insight-driven


Standardize

•Integrated assortment, pricing, and space planning

•Market basket/cross selling analytics leveraged in decision making

•Segment based marketing and promotions

Intimacy / Localization with Efficiency

Help retailers make more money by providing insight into customer demand and the power of optimization to every merchandising,

marketing, and supply chain decision

Insight Driven Retailing

Insight Driven Retailing

Insight Driven RetailingAverage

Store Profitability

Scale (# stores)

1 10 100 10001 10 100 1000

Economies of Scale

Economies of Scale

Loss of Intimacy

Loss of Intimacy

Loss of IntimacyLoss of Intimacy

Loss of Intimacy

Demand Forecasting Replenishment Optimization Store Clustering Price Optimization Promotional Optimization Size Optimization Pre-pack Optimization Assortment Optimization Space Optimization Transportation Optimization Workforce Optimization

Oracle ApproachInsight Driven Retailing

• Business process driven• Planning tied to execution• Leverage science to scale

more precise decision making

• Prioritized data and alerts presented to user

User Resolve

System Resolve

Alerts and Exceptions

Prioritization

PlanningDecisions Execution

Sci

en

ce

Customer Insight

Technology Platform

Technology Platform

Retail Process Pack

Retail Process Pack WorkspaceWorkspace

Pulling it all Together

Over 1,900 Retail Customers!

AM

ER

ICA

SYTD Go-LivesMore than 500 Product Go-Lives to Date

EM

EA

MSRetail

JAP

AC

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insightinsightdrivendrivenretailingretailing

Thank You

Oracle Retail - Insight Driven Retailing

Business

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