Building a Successful Annual Fund Campaign

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Building a Successful Annual Fund Campaign. 80% of all giving comes from individuals Annual Campaigns are far more cost-effective than events Building relationships sustains your organization. Why An Annual Campaign ?. Contact Report Ask Thank You Gift. It’s the Relationship…. - PowerPoint PPT Presentation

Transcript of Building a Successful Annual Fund Campaign

  • Building a Successful Annual Fund Campaign

  • 80% of all giving comes from individualsAnnual Campaigns are far more cost-effective than eventsBuilding relationships sustains your organization

    Why An Annual Campaign ?

  • Contact ReportAsk

    Thank YouGiftIts the Relationship.

  • Create a calendar Set goals every step of the wayUse the Annual Fund Planning TemplateFund Development section of http://agencies.bbbsa.org

    Planning is Essential

  • Create a calendar Set goals every step of the wayUse the Annual Fund Planning TemplateFund Development section of http://agencies.bbbsa.org

    Planning is Essential

  • Regular donors are the best donorsPlan on getting 80% of last years donors to renewSet a goal of 10 % increase in $$s from renewalsAnalyze last years donors for upgrades and Leadership Giving

    Renewals Your Most Important Constituency

  • Last Year But Not This/Some Years But Not ThisYour appeal should emphasize; We really missed your support last yearPlan on getting approximately 35% of your LYBUNTs back on boardPlan on getting 10% of your SYBUNTs back on board

    LYBUNTs & SYBUNTs

  • Consider all your options:BFKS Bowlers and SponsorsEvent AttendeesIndividuals from Partnerships (schools, service clubs, Alphas)Bigs and ParentsSet a New Donor goal of 10% more donors than the total # of donors last year

    New Donors

  • Every piece of mail you send should be purposeful:What does the donor want to know?What do you want the donor to know?What do you want the donor to feel?What do you want the donor to do?

    Solicit with Care

  • The BFKS sponsor wants to know:What happened with my gift?Whats happening with kids in our community?How does BBBS address their needs?

    A BFKS Example

  • You want the sponsor to know:Our agency is the premier mentoring organization We serve ---#s of kidsBUT, there are ---#s of kids waiting Our program gets results statistics

  • You want the sponsor to feel:Confident in BBBS ability to make an impact with the giftTension about the need

    You want the sponsor to:Write a check

  • The Content:Create the Tension between the incredible need and the profound results that are possibleThank prior-year donors and ask for an increase Personalize the letter imagine it was a gift to YOUBrief success stories real examples of a Little Brother and a Little SisterDONT ASK FOR ANYTHING BUT A GIFT

    A Successful Solicitation Letter

  • The Format:Keep it to ONE pageUse a real signatureUse bullet pointsInclude a reply envelope Include a response card with specific donor levels

    A Successful Solicitation Letter

  • Donors dont save for non-profit solicitation campaignsIf you dont ask, they will give to someone elseUse your newsletter to enhance your solicitation calendar strategically

    Ask OFTEN

  • Annual Campaign SweepsBack to school solicitationEnd-of-the-year appeal - NovemberWeve almost made our GOAL!! Help put us over the TOP!! JanuaryRemember to thank any donor for the most recent gift

    Ask OFTEN

  • Include Donor Clubs on the Response Card:Create an ask ladder to migrate donors upward annuallySet a minimum club threshold of $25.00Personalize the donor club for your communityPrint the donors name and address and last years gift level on the card

    Strategies that Work

  • Include a Two-Part Receipt with your Thank You:Create a receipt with the donors name and address and gift amount for tax records as the top halfMake the bottom half a return card also pre-printed but with the $ amount left blankPlease use this portion for your next giftStrategies that Work

  • Short-term Pledge/Splash Campaign:Back-to-School Campaign We have 35 kids waiting for a SBM Ask for a small $ amount per month for 3 months Tell them the difference it will make: 200 x $25/mo x 3 months = $15,000 = 35 new SB matchesOffer credit card monthly withholding

    Strategies that Work