Blogworld 2011-blogging-seo

23
More Relevant Blogging Through SEO Ric Dragon @ricdragon

description

This is the presentation given by Ric Dragon at Blogworld East 2011, held in New York City. The opening story is published here: http://www.dragonsearchmarketing.com/blog/a-little-fable-about-seo/

Transcript of Blogworld 2011-blogging-seo

Page 1: Blogworld 2011-blogging-seo

More Relevant Blogging Through SEO

More Relevant Blogging Through SEO

Ric Dragon

@ricdragon

Ric Dragon

@ricdragon

Page 2: Blogworld 2011-blogging-seo

Image copyright: public domain

@ricdragon

Page 3: Blogworld 2011-blogging-seo

RESEARCH

@ricdragon

Page 4: Blogworld 2011-blogging-seo

ResearchResearch

• Body Text here• Body Text here• This is a test• 123

Page 5: Blogworld 2011-blogging-seo
Page 6: Blogworld 2011-blogging-seo
Page 7: Blogworld 2011-blogging-seo
Page 8: Blogworld 2011-blogging-seo

FocusFocusRumplestiltskin

Big Bad Wolf

Cinderella Sleeping Beauty

Mother Goose

@ricdragon

Page 9: Blogworld 2011-blogging-seo

Short Head – Long TailShort Head – Long Tail

Beast

Mythical Beast

Mythical New York Beast

Mythical New York Subway Beast

@ricdragon

Page 10: Blogworld 2011-blogging-seo

Think in neighborhoodsThink in neighborhoods

@ricdragon

Page 11: Blogworld 2011-blogging-seo

Doing Things the Right Doing Things the Right WayWay

Doing Things the Right Doing Things the Right WayWay

Page 12: Blogworld 2011-blogging-seo

<HTML>

</HTML>

@ricdragon

Page 13: Blogworld 2011-blogging-seo

<HTML>

</HTML>

<head>

</head>

<body>

</body>

@ricdragon

Page 14: Blogworld 2011-blogging-seo

<HTML><head>

</head>

<Title> My Title </Title><Meta Name=“Description” Content=“This is my page”>

<Meta Name=“Keywords” Content=“this, that, other”>

@ricdragon

Page 15: Blogworld 2011-blogging-seo

<h1>My Top Header</h1>

<p>A bunch of paragraph text</p>

<h2>A Secondary Header</h2>

<p>And a lot more paragraph text</p>

<h3>A Tertiary Header</h3>

<p>And perhaps some more text</p>

<p>A List:</p>

<ul> <li>A list item</li>

<li>Another list item</li> <li>Yet another list item</li>

</ul>

<p>And this is a <a href="http://mylink.com">LINK

</a></p>

Page 16: Blogworld 2011-blogging-seo
Page 17: Blogworld 2011-blogging-seo
Page 18: Blogworld 2011-blogging-seo

Red riding hood

Page “b”

Page “a”

@ricdragon

Page 19: Blogworld 2011-blogging-seo

@ricdragon

Page 20: Blogworld 2011-blogging-seo

The Back Link PortfolioThe Back Link PortfolioThe Back Link PortfolioThe Back Link Portfolio

Easy

Hig

h

Difficult

Low

Directories

Special Sites

Page 21: Blogworld 2011-blogging-seo

• Search link:www.mywebsite.com• Use Google Webmaster Tools

Page 22: Blogworld 2011-blogging-seo

@ricdragon

Page 23: Blogworld 2011-blogging-seo

Ric [email protected]: @ricdragon