Guest Posting Trends

Dead or alive…???Presentation By:

Unitel Direct :

www.uniteldirect.co.uk

Writing and publishing an article on someone else's website or blog

Guest Posting in Previous years…

When we go back to the previous years. We can see that guest posting was the most effective and powerful technique to build backlinks and brand value of a company or business in terms of SEO.

People try to convince the site owners to post their article on the websites or blogs with links.

“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company”

“I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy.”

What Matt Cutts Says…

Guest posting is no longer a viable strategy for SEO backlinks. If guest posting was a part of your SEO strategy, then you’ll have to revise this.

If you do publish guest posts on your site, make sure the article is of high-quality, and that all links are rel=”nofollow”. This is absolutely important! If you’re not sure about the quality of the article, or you find the link too spammy, don’t publish the post.

As long as articles are of high-quality, and that your authors have Google Authorship set-up. This will let Google know that your authors are regular contributors to the site, and links will be fine.

What Google Says…

What to do Now…?

“There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”

Guest Posting is Still There

Important points to do Guest Posting in 2014

Increase Personal Branding and Awareness

Reach New Audiences and Communities

Drive Targeted Web Traffic Through Links, Not SEO

Content Marketing and SEO

100% original Well written Relevant to your audience and Exclusive to you

Focus on The Author Bio

“Author Name[Google Plus Profile Link] is a avid writer who loves to write about Internet and Technology and associate with [Company Name]. He always like to share about web development and ecommerce related topics. Follow him on Twitter[link to twitter profile]”