SEO Course Intro to Blogging for Business Advanced Blogging · 2014-06-02 · On-Page SEO vs...
Transcript of SEO Course Intro to Blogging for Business Advanced Blogging · 2014-06-02 · On-Page SEO vs...
"Marketing is a contest for people's attention."
Online MarketingCourses
Professional Development Training has a specialised division of Online Marketingexperts that will tailor the delivery of any of the courses to be specific to yoursituation and learning needs
Online Marketing Courses
SEO Course Intro to Blogging for Business Advanced Blogging
Creating an Online BusinessProfile
Google Adwords TrainingCourse
Social Media In The WorkplaceTraining
Propel Your Business Using ContemporaryMarketing Techniques
Professional Development Training has a specialised division of Online Marketing experts thatwill tailor the delivery of any of the courses to be specific to your situation and learning needs. Our extensive curriculum in Online Marketing, outstanding depth of trainers across the countryand diverse range of industry experience means that pd training is the best choice for OnlineMarketing courses. pd training will exceed your expectations and help you achieve the results you are seeking.
Search Engine Optimization (SEO) involves using certain keywords to increase search engine ranking. It is a marketingtool used by businesses to improve visibility on search engine results. SEO Training Course develops understanding anduse of SEO such as page ranking, inserting keywords, back linking, Search Engine Marketing (SEM), outsourcing, andmore.The exciting and relevant course is conducted across America, including Atlanta, Baltimore, Boston, Charlotte, Chicago,Dallas, Los Angeles, Manhattan, Miami, Orlando, Philadelphia, and Seattle.
SEO Course Outline
Foreword:Search Engine Optimization is a recent addition to the advertising and marketing sector key strategies. This course helpsyou understand that it is not all technical voodoo and wizardry, but that it requires simple clear planning and sound webdevelopment and clear communication techniques.Don’t be misled by the companies selling you false services and promises, come and learn the principles and techniquesyou can implement for your website yourself – and achieve the results on your own websites.
Outcomes:
By the end of this training course, participants will:
Know why SEO is importantUnderstand the key terms & conceptsImplement effective back-linking & search engine marketing plansLearn the difference between on-page SEO and off-page SEOLearn how to optimize images and videosUnderstand how to conduct keyword research & analysisLearn best practice techniques for creating written contentUnderstand common mistakes and how to avoid making themConduct competitor analysisUnderstand how to reverse engineer competitor back-linking strategiesLearn how to outsource SEO services and how to find the right partner
Search Engine Optimization (SEO) Course -Lesson 1What is SEO
Define “SEO”Why is SEO important?How do people find your website?How do search engines find your website?What does Google measure?
Search Engine Optimization (SEO) Course - Lesson 2Key terms and concepts
PageRankOn-Page SEO vs Off-Page SEOOn-Page SEO rankingNested internal linksKeywords
Search Engine Optimization (SEO) Course -Lesson 3Implementing SEO on your site
Writing for keywordsSEO for IMAGESOff-Page rankingPublic consumption countsHow to get good links
Search Engine Optimization (SEO) Course - Lesson 4Common mistakes to avoid (and some of the voodoo madesimple)
Things to avoid in linkingHow to measure your site’s popularityDuplicate contentCanonical hierarchyCompetitive content
Search Engine Optimization (SEO) Course -Lesson 5Back Linking and Search Engine Marketing(SEM)
BloggingArticle marketingGoogle AdWordsGoogle AdSenseSecurityLatest industry newsFree form site analysis
Search Engine Optimization (SEO) Course - Lesson 6Competitive Analysis & Outsourcing
CollaborationDiscussionAnd 'what about my site'When to outsourceWhat to outsourceSelecting the right SEO provider
Web Links:
View this course online: http://professionaldevelopmenttraining.com/courses/seo-training-in-atlanta-baltimore-boston-charlotte-chicago-los-angeles-new-york-miami-orlando-philadelphia-seattle-and-us-wide
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Having a business blog helps companies to inform people about their products and services while also generating leadsand sales online. Having a company blog helps attract new customers, engages more people and allows potentialcustomers to communicate directly with the company.The pdtraining Intro to Blogging for Business Training Course provides you with essential knowledge about WordPress,social marketing, content creation, blogging strategies, basic SEO and more. These concepts can be applied to otherblogging platforms as well.The significant and lively training course is conducted across America, including Atlanta, Baltimore, Boston, Charlotte,Chicago, Dallas, Los Angeles, Manhattan, Miami, Orlando, Philadelphia and Seattle.Please click on the Public Class tab below to view our Intro to Blogging for Business Training course schedule by city orclick the Client Site Training tab to receive a free quote for courses delivered at your preferred location.
Intro to Blogging for Business Outline
Foreword:This course is for a business that does not yet have a business blog.Blogging can help and business to both take advantage of the billions of people searching for content on the web as wellas promoting themselves as an “Authority” or specialist in their field.Blogging is also one of the fastest ways to get your site ranked in search engines!
Outcomes:
By the end of this course participants will be able to:
Understand the difference between Free & Hosted BlogsUnderstand the Key Terms and ConceptsLearn What MUST be Included on a BlogGet a List of Preferred WordPress Plug-InsGet a List of Preferred WordPress SettingsImplement the Most Important Elements of Content CreationLearn Proper Keyword DensityLearn How to Leverage Your ContentUnderstand the common mistakes (and know how to avoid making them)Learn Ways to Leverage Traffic to Your BlogLearn How to Set Up RSS Feeds and WhyLearn How to Pre-schedule Blog PostsUnderstand the Basics of Back-Linking
Intro to Blogging for Business Training Course - Lesson 1What is Blogging?
Blogs vs. WebsiteBlogs vs. Social BookmarkingBlogs vs. Social MediaBlogs & Web 2.0 Properties
Intro to Blogging for Business Training Course - Lesson 4Setting Up WordPress
Settings/Plug-InsThemesWidgetsRequired Pages
Intro to Blogging for Business Training Course - Lesson 2Blogging Platforms & Software
Free vs. Hosted BlogsWordPressBloggerAnalytics & Reporting
Intro to Blogging for Business Training Course - Lesson 5Starting a Blog
Writing StyleMultiple AuthorsPosting ScheduleSocial Media Feeds
Intro to Blogging for Business Training Course - Lesson 3Blogging Strategy
NewsFeatures/BenefitsGetting PRSocial Interaction
Intro to Blogging for Business Training Course - Lesson 6Getting New Visitors
Guest BloggingForums ExplainedBlogging NetworksMembership Blogs
Web Links:
View this course online: http://professionaldevelopmenttraining.com/courses/intro-to-blogging-for-business
In-house Training Instant Quote: https://bookings.professionaldevelopmenttraining.com/inhouseex1/quoterequestex1a.aspx
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Blogging is used by businesses to attract and engage readers, with a view to create new leads and potential customersas well as inform the market of its products and services. To manage a successful blog, businesses need to create ablogging strategy which should include the development of customized content, understanding and implementing searchengine optimization techniques, monitoring your traffic and engaging with your audience.The pdtraining Accelerated Blogging for Business Training Course provides all the tools necessary to turn an averageexisting business blog into a highly successful marketing tool.The significant and extensive course is conducted across America, including Atlanta, Baltimore, Boston, Charlotte,Chicago, Dallas, Los Angeles, Manhattan, Miami, Orlando, Philadelphia and Seattle.Please click on the Public Class tab below to view our Accelerated Blogging for Business Training course schedule bycity or click the Client Site Training tab to receive a free quote for courses delivered at your preferred location.
Advanced Blogging Outline
Foreword:Blogging can help a business to both take advantage of the billions of people searching for content on the web as well aspromoting themselves as an “Authority” or specialist in their field.Blogging is also one of the fastest ways to get your site ranked in search engines!
Outcomes:
By the end of this course participants will be able to:
Learn What MUST be Included on a BlogGet a List of preferred WordPress Plug-InsGet a List of Preferred WordPress SettingsImplement the Most Important Elements of Content CreationLearn Proper Keyword DensityLearn How to Leverage Your ContentUnderstand the common mistakes (and know how to avoid making them)Learn Ways to Leverage Traffic to Your BlogLearn How to Set Up RSS Feeds and WhyLearn How to Pre-schedule Blog PostsUnderstand the Basics of Back-LinkingLearn How to Get New VisitorsImplement Client/Lead Capture TechniquesImplement Auto-RespondersUnderstand the Adsense Network
Accelerated Blogging for Business Training Course -Lesson 1Blogging Strategy
NewsFeatures/BenefitsGetting PRSocial Interaction
Accelerated Blogging for Business Training Course -Lesson 4Content Creation
Content LengthTypes of ContentDuplicate ContentSpinning Content
Accelerated Blogging for Business Training Course -Lesson 2Setting up WordPress
Settings and Plug-InsThemesWidgetsRequired Pages
Accelerated Blogging for Business Training Course -Lesson 5Lead Generation
Client Capture TechniquesImplement Auto-RespondersDownload MonitorsAdsense Explained
Accelerated Blogging for Business Training Course -Lesson 3Starting a Blog
Writing StyleMultiple AuthorsPosting ScheduleSocial Media Feeds
Accelerated Blogging for Business Training Course -Lesson 6Monitoring Traffic
Google Analytics/Webmaster ToolsConducting Competitive AnalysisGoogle PR and Alexa RankingsDirectory Listing
Web Links:
View this course online: http://professionaldevelopmenttraining.com/courses/accelerated-blogging-for-business
In-house Training Instant Quote: https://bookings.professionaldevelopmenttraining.com/inhouseex1/quoterequestex1a.aspx
Public Classes - Enrol Now! https://bookings.professionaldevelopmenttraining.com/publicclassbooking.aspx?courseid=214
Billions of people worldwide use Internet to research, make inquiries, communicate and purchase goods and services. Itis essential for businesses to have an impressive presence on the Internet to attract new customers.The pdtraining Creating an Online Business Profile Training Course teaches you how to build a formidable onlinepresence by using social media planning, business blogging, video marketing, reputation management, e-publishing,article marketing and more.The significant and extensive course is conducted across America, including Atlanta, Baltimore, Boston, Charlotte,Chicago, Dallas, Los Angeles, Manhattan, Miami, Orlando, Philadelphia and Seattle.Please click on the Public Class tab below to view our Creating an Online Business Profile Training course schedule bycity or click the Client Site Training tab to receive a free quote for courses delivered at your preferred location.
Creating an Online Business Profile Outline
Foreword:Creating an online profile is a must for any business interested in creating a competitive advantage in today’s toughmarket. By becoming an “Authority” on a specific topic, you will be seen as a trusted subject-matter expert, and thiscreates a level of trust for new and existing clients.Get started building your online profile today with this fast-paced 1 day course designed to get you on the path ofbecoming an “Authority” immediately!
Outcomes:
By the end of this course, participants will:
Understand the Term "Online Profile"Learn How Search Engines Index ContentLearn How to Leverage a BlogLearn How to Create Quality ContentUnderstand and Implement Article MarketingHow to Implement a Forum StrategyCreating and Optimizing Video ContentDetermine Which Social Strategy is Best for YouLearn How to Leverage Your ContentLearn How to Implement E-PublishingImplement a Brand Reputation Management Strategy
Creating An Online Business Profile Training Course -Lesson 1Define Online Profile
Show ExamplesDefine Your StrategyCreate List of ActionsPlan Content Creation Strategy
Creating An Online Business Profile Training Course -Lesson 4Social Media Planning
FaceBookTwitterLinkedInGoogle+
Creating An Online Business Profile Training Course -Lesson 2Blogging For Business
Blog PlatformsPreferred Posting ScheduleContent CreationSettings/Plug-ins
Creating An Online Business Profile Training Course -Lesson 5Becoming an "Authority"
E-PublishingInterviewsMembership SitesWebinars
Creating An Online Business Profile Training Course -Lesson 3Leveraging Content
Article MarketingForum MarketingVideo MarketingPodcast Marketing
Creating An Online Business Profile Training Course -Lesson 6Brand Reputation Management
Monitoring Your Brand OnlineProactive TechniquesManaging Negative Feedback/CommentsKeeping Momentum
Web Links:
View this course online: http://professionaldevelopmenttraining.com/courses/creating-an-online-business-profile-offering-by-seo-specialists-in-atlanta-baltimore-boston-charlotte-chicago-los-angeles-new-york-miami-orlando-philadelphia-seattle-and-us-wide
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Public Classes - Enrol Now! https://bookings.professionaldevelopmenttraining.com/publicclassbooking.aspx?courseid=215
Google Adwords™ uses Search Engine Marketing (SEM) or Pay-Per-Click (PPC) to advertise. Companies use GoodAdwords™ to enhance their visibility, and attract new customers. The Google Adwords™ Training Course teaches youhow to use the Google Adwords™ platform more accurately to achieve the maximum benefit from it.The pdtraining Google Adwords Training course provides an understanding of the Adwords interface, ways to improveadvertisement placement using appropriate keywords and tested strategies that will help you improve your Quality Score,reduce your cost-per-click (CPC) and increase click-through-rate (CTR).The significant and extensive course is conducted across America, including Atlanta, Baltimore, Boston, Charlotte,Chicago, Dallas, Los Angeles, Manhattan, Miami, Orlando, Philadelphia and Seattle.Please click on the Public Class tab below to view our Google Adwords Training course schedule by city or click theClient Site Training tab to receive a free quote for courses delivered at your preferred location.
Google Adwords Training Course Outline
Foreword:Learn what to do and what not to do with your Google Adwords™ campaigns so that you get the most out of youradvertising dollars. This course will show you some of the best practices related to running ad campaigns using theAdwords interface.Delivered by a professional internet marketing consultant with over 8 years of experience using Adwords™, this courseteaches you how to create new leads and generate traffic to your website.Don’t start an Adwords™ campaign without first attending this insightful course aimed at teaching you how to improveyour Click-Through-Rate (CTR) while reducing your Cost-per-Click (CPC).
Outcomes:Learn How to Conduct Relevant Keyword ResearchKnow How to Use the Basic Adwords InterfaceLearn the Importance of “Quality Score”Understand the Structure of an Ad CampaignBe Able to Set Up a CampaignBe Able to Set Up an AdgroupKnow How to Write an AdUnderstand the Basics of Ad Copy WritingExperience the Bidding ProcessCreate a Basic Report
Google Adwords Training Course - Lesson 1Introduction
IntroductionPersonal learning goals of each participantPlan and structure for the day
Google Adwords Training Course - Lesson 5Creating and Testing Ads
How to Create an AdIntroduction to Split TestingCreating Multiple AdsMonitoring Ads
Google Adwords Training Course - Lesson 2Overview of Adwords Basics
Introduction to Adwords Keyword ToolSetting Search OptionsUnderstanding Keyword ResultsBasic Adwords Overview
Google Adwords Training Course - Lesson 6Introduction to Bidding for Keywords
Introduction to the Bidding ProcessHow to Use QS to Reduce CPCBidding for KeywordsMonitoring Non-Performing Ads
Google Adwords Training Course - Lesson 3Using Adwords Interface
Introduction to Adwords InterfaceIntroduction to Campaign HierarchyIntroduction to Campaign SettingsCreate a CampaignCreate an Adgroup
Google Adwords Training Course - Lesson 7Enhancing Your Ads Effectiveness
Introduction to ExtensionsHow to Use URL ExtensionsTips on Mobile MarketingThings to Avoid in Adwords
Google Adwords Training Course - Lesson 4The Impact of Your Quality Score
What is Quality Score (QS)Impact of QS on BidsQS and Writing AdsQS and Destination Pages
Google Adwords Training Course - Lesson 8Wrapping Up
Words from the WiseParking LotAction Plans and Evaluations
Web Links:
View this course online: http://professionaldevelopmenttraining.com/courses/google-adwords-training-in-atlanta-baltimore-boston-charlotte-chicago-los-angeles-new-york-miami-orlando-philadelphia-seattle-and-us-wide
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Social media brings together the common voices from around the world. Therefore, its power cannot be underestimated.Businesses use social media to gain attention from possible customers. Most use targeted marketing to reach newcustomers. Social Media in the Workplace Training Course builds knowledge and skills in creating a social media policy,creating content, building customer loyalty, online communities, and more, to help businesses build an impressivepresence online.The significant and extensive training course is conducted across America, including Atlanta, Baltimore, Boston,Charlotte, Chicago, Dallas, Los Angeles, Manhattan, Miami, Orlando, Philadelphia, and Seattle.
Social Media In The Workplace Training Outline
Foreword:Social Media is about communicating easily any time and from anywhere. During this course, participants learn themeaning of social media, understanding how it is used in various ways, build and maintain a social media policy, avoidthe pitfalls, and more.
Outcomes:This extensive training course helps participants develop an understanding of social media, how it is used, effective waysto use it for fulfilling specific goals, and discovering its benefits and pitfalls.After completing this course, participants will have learned to:
Understand online communitiesShare information on various social media platformsDefine their social media policyNot offend sensibilitiesCreate a living documentManage changeMonitoring social media presenceKeeping social media accounts secureReview posts before postingNever discredit or disparage the competitionBe transparentUse accurate spelling and proper grammarUnderstand the benefits of social mediaAvoid pitfalls
Social Media in the Workplace Training Course - Lesson 1Getting Started
Housekeeping ItemsPre-Assignment ReviewWorkshop ObjectivesThe Parking LotAction Plan
Social Media in the Workplace Training Course - Lesson 7Rules to Follow When Posting (I)
Always Show RespectStop and Think Before You PostAlways Be HonestNever Discredit or Talk Ill of CompetitorsCase Study
Social Media in the Workplace Training Course - Lesson 2What is Social Media?
Online CommunitiesUser Created ContentInformation SharingCommunication ToolsCase Study
Social Media in the Workplace Training Course - Lesson 8Rules to Follow When Posting (II)
Be TransparentAct Like You Would in Real LifeGrammar and Spelling Still CountsNever Post When You are AngryCase Study
Social Media in the Workplace Training Course - Lesson 3Defining Your Social Media Policy (I)
It Should be a Living DocumentChoosing an Information OfficerWhat Can and Cannot Be SharedLegal and Ethic SpecificationsCase Study
Social Media in the Workplace Training Course - Lesson 9Benefits of Social Media
From Audience to AuthorBuilds Customer LoyaltySpeed and Flexibility in CommunicationTwo Way CommunicationsCase Study
Social Media in the Workplace Training Course - Lesson 4Defining Your Social Media Policy (II)
New Hire OrientationLet Common Sense Guide YouNothing OffensiveRules on Soliciting and Personal PostsCase Study
Social Media in the Workplace Training Course - Lesson 10The Pitfalls of Social Media
BullyingGroup ThinkTrollingRemember, It is Out There ForeverCase Study
Social Media in the Workplace Training Course - Lesson 5Creating a Living Document
What is a Living Document?How Often is it Revised?Who Will Be in Charge?Change ManagementCase Study
Social Media in the Workplace Training Course - Lesson 11Listen to Your Customers
They Provide Great FeedbackIt Makes Them HappyImproves Your BrandImproves Product DevelopmentCase Study
Social Media in the Workplace Training Course - Lesson 6Keeping an Eye on Security
Password RulesNeeds Constant MonitoringKeeping Information ConfidentialProtecting Intellectual PropertyCase Study
Social Media in the Workplace Training Course - Lesson 12Wrapping Up
Words from the WiseParking LotLessons LearnedCompletion of Action Plans and Evaluations
Web Links:
View this course online: http://professionaldevelopmenttraining.com/courses/social-media-in-the-workplace-training-in-atlanta-baltimore-boston-charlotte-chicago-los-angeles-new-york-miami-orlando-philadelphia-seattle-and-us-wide
In-house Training Instant Quote: https://bookings.professionaldevelopmenttraining.com/inhouseex1/quoterequestex1a.aspx
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