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Beyond Buzzwords: Real the Revenue Management Customer ... · Dynamics MarketData Management Demand...
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d d l Beyond Buzzwor ds: Real Improvements in the Revenue Management Customer Experience? Experience? September 23‐25, 2013 Turnberry Isle Miami
Transcript of Beyond Buzzwords: Real the Revenue Management Customer ... · Dynamics MarketData Management Demand...
d d lBeyond Buzzwords: Real Improvements in the Revenue p
Management Customer Experience?Experience?
September 23‐25, 2013Turnberry Isle Miami
strategicallystrategicallystrategically strategically orientedoriented customer focusedcustomer focused
technologically sophisticatedtechnologically sophisticated
8Copyright © 2010, SAS Institute Inc. All rights reserved.
Positive + $195 + High Rank + 4.8 + Known Brand = 1.95Positive + $295 + High Rank + 4.8 + Known Brand = 0.46Negative + $195 + High Rank + 4.8 + Known Brand = 0.01
CustomerCustomer
DemandDemand““Intelligent”Intelligent”
Data ManagementMarketMarketDynamicsDynamicsDemand Demand PatternsPatterns
IntelligentIntelligentDemand Demand
ManagementManagement
C titC titCompetitorsCompetitors
For More Information Please Contact:For More Information Please Contact:Kelly A McGuire, PhDExecutive Director, Hospitality and Travel Global PracticeSAS I tit t ISAS Institute, Inc
[email protected]@bi dk ll@bigredkelly
#AptRevenue AptRevenue.com
