Lecture 2 Buzzwords V01

8/4/2019 Lecture 2 Buzzwords V01

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EMC 2410

Intro to Electronic Media

Edward Bowen

Lecture Two

Buzzwords Along the Electronic Landscape


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Coco A Prelude

The Wall Street JournalAugust 18, 2011

Conan Falls Flat in Season 1

http://online.wsj.com/article/SB10001424053111903639404576514691273411486.html
http://online.wsj.com/article/SB10001424053111903639404576514691273411486.htmlhttp://online.wsj.com/article/SB10001424053111903639404576514691273411486.htmlhttp://online.wsj.com/article/SB10001424053111903639404576514691273411486.html


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Coco A Prelude

The HollywoodReporterAugust 18, 2011

Conan OBriens first

season on TBS hasbeen a pricey flop withviewership of Conandown by about 60

percent since a high-profile debut last fall,the Wall Street Journalsaid on Thursday.

http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911
http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911


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Coco A PreludeThe Problems:

TBS pays Conan OBrien more than $ 12 million peryear;Executives expected late night to be it next land ofopportunity and OBrien the building block of a network

revival;In nine months, OBriens viewership has shrunk byabout 60%;And TBs has cancelled its only other late-night show,George Lopez;

TBS viewership among 18-49 year olds fell 11% thispast season, 18-34 year olds by 10.8%.


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Coco A PreludeThe Solution Spend More Money

Pay $2 million per episode for reruns of The Big BangTheory as a lead-in for Conan.Develop several new original comedy programs.

We want TBS to be a leading comedy brand," Steve

Koonin, president of Time Warner's Turner EntertainmentNetworks, which includes TBS, said in an interview. Thecompany is still working on fleshing out its strategy. "Howwe get to that destination we don't have 100 percentmapped out today," Mr. Koonin added.


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Coco A PreludeSo, how did Conan OBrien end up on basic cable

network TBS?


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Coco A PreludeProgramming

Broadcast programming or scheduling is the practice oforganizing television shows or radio programs in a daily,weekly, or season-long schedule.


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1997 - TBS begins to rebrand itself as a comedy network,leading to a lineup including a mix of original sitcoms suchas Tyler Perry's House of Payne, Meet the Browns andAre We There Yet? and reruns of Seinfeld, Family Guy,

The Office, and others.


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Coco A PreludeRe-Branding

2004


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Branding


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Coco A PreludeOther Re-Branding


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NBC The first major broadcast network Inventor of the late-night talk show format.

1992


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NBC The first major broadcast network Inventor of the late- late-night talk show format.


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Wall Street JournalAugust 21, 2009

Jay Leno Gets Ready forPrime Time


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Programming - Jeff Zucker

Strong on News

Weak on Entertainment


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Programming - Jeff Zucker 2003/2004: NBC unable to find replacements for

Friendsand Seingeld.NBC's average primetimerating among adults 18-49: 4.5

2004. Moved Apprentice to Thursdays: 3.5

2006 NBC 2.0 Downsized by laying off 700employees: 3.1

2007. Zucker fired Kevin Reilly as entertainmentpresident (who later went on to boost Fox with Glee):2.8

2008. Alienated creative community during the writersstrike: 2.8


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Programming - Jeff Zucker

2009. ScheduledThe Jay Leno Show

at 10 pmfour nights a week, leading to Leno/ Conan

OBrien debacle. NBC's average rating: 2.7


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December 3, 2009


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Diversity

http://youtu.be/n_utaMIjvVoFebruary, 2010
http://youtu.be/n_utaMIjvVohttp://youtu.be/n_utaMIjvVo


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Diversity

http://www.nbc.com/30-rock/video/lets-stay-together-10710/1253674/
http://www.nbc.com/30-rock/video/lets-stay-together-10710/1253674/http://www.nbc.com/30-rock/video/lets-stay-together-10710/1253674/http://www.nbc.com/30-rock/video/lets-stay-together-10710/1253674/http://www.nbc.com/30-rock/video/lets-stay-together-10710/1253674/http://www.nbc.com/30-rock/video/lets-stay-together-10710/1253674/http://www.nbc.com/30-rock/video/lets-stay-together-10710/1253674/http://www.nbc.com/30-rock/video/lets-stay-together-10710/1253674/http://www.nbc.com/30-rock/video/lets-stay-together-10710/1253674/http://www.nbc.com/30-rock/video/lets-stay-together-10710/1253674/http://www.nbc.com/30-rock/video/lets-stay-together-10710/1253674/http://www.nbc.com/30-rock/video/lets-stay-together-10710/1253674/


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Diversity


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Diversity


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Diversity


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Consolidation

June 2010: Jeff Zucker Out at NBC as

Planned Comcast Merger TakesShape


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Government Regulation


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January 18, 2010NBC-Comcast Merger Approved by the FCC

"The combination of assets creates a leading mediaand entertainment company with the proven capabilityto provide some of the worlds most popularentertainment, news and sports content, movies and

film libraries to consumers anytime, anywhere," the twocompanies said in a joint statement.


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Diversity?


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The Electronic Landscape


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Electronic Art - David Hockney


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http://youtu.be/CqQZIejCIVg
http://youtu.be/CqQZIejCIVghttp://youtu.be/CqQZIejCIVg


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http://youtu.be/0jabJKtqK0k
http://youtu.be/0jabJKtqK0khttp://youtu.be/0jabJKtqK0k


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Electronic Art Google Art Project

http://www.googleartproject.com/

Electronic Warfare
http://www.googleartproject.com/http://www.googleartproject.com/http://www.googleartproject.com/


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Electronic WarfareAnonymous

1605 - The Gunpowder Plot

Guy Fawkes and others attempt to blow upthe Houses of Parlament, assasinate, KingJames I and restore a Catholic monarch tothe British throne.

Electronic Warfare


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November 5 -The British celebrate GuyFawkes Day

Electronic Warfare


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1982-88: Alan Moore and Dave Gibbonscreate the graphic novel V for Vendetta

Electronic Warfare


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2006: Film adaptation of

V for Vendetta

released

Electronic Warfare


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Beginning around 2006, loose coalition ofhacktivists begin activities.

Electronic Warfare


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Electronic Warfare2009 Iranian Election Protests

Anonymous Iran

Electronic Warfare


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Electronic Warfare

2009 Election Protests

Anonymous Iran

Twitter hashtag, change of address

Electronic Warfare


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Electronic WarfareInfoWars

Wikileaks

Electronic Warfare


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Electronic WarfareInfoWars Anonymous

Electronic Warfare


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Electronic WarfareInfoWars Anonymous Operation Payback - Over 100 hours of

downtime through DDoS (Distributed Denial-of-Service)attacks on PayPal, Mastercard, Visa, others

Electronic Warfare


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Electronic WarfareInfoWars

Twitter suspends Anonymous account

Facebook bans groups page

Electronic Warfare


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Electronic WarfareTunisian Revolution 2010-11

Electronic Warfare


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Blogs, Facebook, Twitter, WikiLeaksdocuments, YouTube

Electronic Warfare


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Electronic Warfare


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Electronic Warfare


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Electronic Warfare


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Electronic Warfare

Lecture 2 Buzzwords V01

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