MODERN BUZZWORDS: DISRUPTIVE

“ You really wanna go in and be a disrupter in the Market ”

Eric Stephens

“ Ooooh,Jasmine Rezek

That’s disruptive… ”

What is it?

It can be an existing or completely new technology or business that renders what’s already in use obsolete…

It is something that displaces an established industry and shakes it up into it’s core.

DISRUPTIVE

Technology MarketingBusiness & Innovations

DisruptiveTechnologyNapster

Disruptive Business& InnovationsNapster - iTunes - Spotify

Disrupt, or be disrupted

Mainstream

Next tier

Non-consumers

Mainstream

Next tier

Non-consumers

Mainstream

Next tier

Non-consumers

Mainstream

Next tier

Non-consumers

DisruptiveBusinessesUBER

Short summary:

Disruptive Marketing

Short summary:

Interruptive Marketing

InboundMarketing

DisruptiveMarketing

DisruptiveMarketingDans Le Noir, Restaurant

DisruptiveMarketingRedbull Stratos project

DisruptiveMarketingDove, Real Beauty

In summary

Something that uproots, changes how we think, learn, behave, or go about our lives.

Disruptive is

Thank you