Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of...

44
Octane Research Annual

Transcript of Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of...

Page 1: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018

Octane Research

Annual

Page 2: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018

1

2

3

4

5

6

7

Internet And Mobile Association Of India

Page 3: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 4: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 5: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 6: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 7: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 8: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 9: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018

50%

Page 10: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 11: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018

JET AIR.WAYS (@)JL[ �7 f.UBILANT FOODWORKS ktl Lil

Let's Solve

:==========� :==========� :==========�:==========� :==========�:==========�

LENDINGKM'T Th1rkCwi"h..-._.l'dr,,gi,.,rt1 ;3§,t·W·I LG

Life's Good

Linkedffll LITMUSWORLD

:==========� :==========� :==========�:==========� :==========�:==========�

LOGICSERYE D I G IT \ I

magicbricks1 McKinsey&.Compa.ny II MEDIACOM

:==========� :==========� :==========�:==========� :==========�:==========�

11 Microsoft �obiKwik moglj� NIIT 11, ... ,,.. .. nal ....... -.

Nestle

:==========� :==========� :==========�:==========� :==========�:==========�

ORACLE' � '"ozone group·

Panasonic PHILIPS •-()1< .. ,...,m,_.

:==========� :==========� :==========�:==========� :==========�:==========�

pwc rediff Reliance lnd.u!.Lries Limited

:==========� :==========� :==========�:==========� :==========�:==========�

Samsonite SAMSUNG

:ill. �-=

sarvodaya ...... , .. ....... �···-"� , ..... .

@ $ SHOPCLUES2

Shell

:==========� :==========� :==========�:==========='. :==========='.:==========�

SRL Diagnostics

TARGET

9518-t§fi:I '

vodafone

Research Methodology & Participants Profile

'IATA COMMUNICATIONS Niit-iH VI a�

ZYCU

Page 12: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018

1111

Page 13: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 14: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 15: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 16: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 17: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 18: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 19: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 20: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 21: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018

21%

Page 22: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 23: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 24: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 25: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 26: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 27: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 28: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 29: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 30: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 31: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 32: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 33: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018

Graph No. 51

Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018

Page 34: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018

2

Page 35: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018

26% 35%

Page 36: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018

51% 72% 67% 63% 75% 74%

15% 43% 51% 47% 54% 50%

10% 39% 43% 43% 44% 41%

9% 32% 18% 22% 32% 31%

9% 30% 31% 29% 30% 21%

6% 4% 9% 10% 6% 8%

to send

tc.

2013 2014 2015 2016 2017 2018

Page 37: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 38: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 39: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 40: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 41: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 42: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018

RESEARCH TEAM

MARKETING:

Shweta Bahl

Vice President - Digital Media t • @shwetaBahl linkedin.com/in/shwetabahl

DESIGN:

Hemant Sharma

Chief Designer t • @hemantshandily linkedin.com/in/hemantshandilya

Jayati Baweja

Marketing Manager t @Jayati_BaweJa linkedin.com/in/jayatibaweja

Akanksha Madaan

Senior Creative Designer t . @akankshamadaan linkedin.com/in/akankshamadaan

RESEARCH OUTREACH:

Anoop Bhargav

Business Manager - South India t • @anoopbhargav linkedin.com/in/anoopbhargav

Suvradeep Acharjee

Manager Sales t • @deep2312 linkedin.com/in/suvradeep

Priyanka Sharma

Assistant Digital Marketing Manager t • @priyankashrma01 linkedin.com/in/priyankasharma8

Saleem Khan

Web Designer t: @saleemkhan213 linkedin.com/in/saleem-khan

Akshita Khurana

Manager Executive

Priyanka Bhadoria

Creative Designer t: @priyankabhria linkedin.com/in/priyanka-bhadoria

t: @akshita002 linkedin.com/in/akshita-khurana002

Page 43: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018
Page 44: Annual - Octane Researchoctaneresearch.in/the-digital-dividend.pdf · Graph No. 51 Mindshare of Marketers: Email Marketing Trends & Forecast (2013 -2017) + 2018

)