Mindshare 04 mar2011

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Transcript of Mindshare 04 mar2011

  • 1. 4th March 2011This week: From the blog: General Election 2011 The latest insights and analysis of search twitter.com/MindshareIRL m-insights.blogspot.com A few words from SallyAnn King The latest TV and search information youtube.com/MindshareIRL General Election 2011: Irelands 360 Finian Murphy, Head of Consumer Insights There has been a lot of talk in recent years about cross media solutions, integrated media or 360 degrees marketing, but until last weekend there had not been an Irish event mainstream enough to demonstrate the power of truly integrated media. The General Election not only produced some interesting stats politically, but also in terms of media. We have written before about how consumers are multi-tasking, tweeting whilst watching TV and using their mobiles at the same time as consuming other media, and the General Election was the perfect example of how traditional media drives people to nd out more online.At the main Dublin count centre on Saturday, there were hundreds of journalists from international media. According toOLeary Analytics, there were 1,200 articles in 900 publications in 54 countries by 10pm on Saturday night. Reportersfrom Al Jazeera, BBC and CNN were some of those present, as were national broadcasters RT, TV3, Newstalk andmany local stations providing coverage of the event.With live Newstalk coverage running all day until 2am on Sunday morning, their radio audience was driven to theirregularly updated website and app. Unique visitors to newstalk.ie were up 63% (against the rst week of January 2011)and the average time spent viewing Newstalk TV was six and a half minutes. from the blogSocial media played a greater role than it did in 2007, with 22,000tweets mentioning #ge11 sent in 24 hours (according to OLearyAnalytics), many of them from main news outlets, but many frompeople at count centres acting as citizen reporters. Thats 1 tweetevery 4 seconds! On Saturday, the scale of involvement was so high JNRS Press Readership 2010 vs 2009that at points the level of global tweets was half that of the level by Jessicamentioning Libya - a much larger, global event. Read HereRead more here. Top Topics on the Blog by Andy Read Here
  • 2. INSIGHTS & ANALYSIS Election 2011 True Grit GOOGLE TRENDS Search Trends 4TH MAR 2011 This was a week of speculation for searchers, as the top terms included fantasy football, the Oscars and the general election. Unsurprisingly, Enda Kenny was the top trending TD and Fine Gael the top trending political party. A lot of people expressed disappointment at the uneventful Oscars as The Oscars 2011 well as who won. Interestingly, the loser True Grit is the only film to top Google searches.Rising Searches (last 7 days) Mindshare analyses the search volume within Ireland to establish patterns and In the arts, the sculptor Brancusi and the author of Journey to the Centre of the trends of information people are Earth, - Jules Vernes - were searched a lot25th Feb - 2nd Mar 2011 searching for over certain time periods. this month thanks to Google doodles. We were also interested in the drama serieselection 2011 results Breakout 2000% (staring John Hannah of Four Spartacus Breakout Weddings, The Mummy and Sliding Doors), election results 2000% prohibition (perhaps due to Boardwalk oscars 1550% Empire?) and the mysterious street artist Breakout Banksy (nominated for Oscars). oscars 2011 1400% Finally, it seems the trend for Ginger rte election 1350% hair spotted in a previous report is being replaced by Blondes... the battle continues. election 2011 950% six nations 180% Rising searches are based on the increase in rte news 110% volume from a base volume seven days ago. fantasy football 90% When Breakout is recorded, the base figure was too low to record them. premier league 80%Rising News Searches (last 30 days) Rising in the Arts (Ireland)1st February - 2nd March 2011 1st February - 2nd March 2011 rte enda kenny churchill banksy prohibition election cork brancusi election fine gael mick wallace results 2011 romeo and juliet spartacus galway irish election jules verne
  • 3. Rising Mobile PhonesSallyAnn King, Senior Digital Account Manager March 2010- 2011 vs 2009What is your role in Mindshare?I work with clients and my colleagues on digital 1 iphone +2strategies with overall campaigns in mind. Mybackground has been working for digital agencies. Its 2 nokia -1fantastic to be able to work with the biggest mediaagency in Ireland. It means we can share concepts on 3 phones -1behalf of our clients and all aspects of each campaignare in synch. Its an interesting and demanding role and I 4 o2 +5thoroughly enjoy it! 5 samsung