Last night Mindshare swept the board at the inaugural Media Awards which recognise and reward excellence in media and Mindshare certainly delivered on the expectation

Mindshare was shortlisted in no less than six separate categories with eight entries

The night started off well with a win in the first category for the Bord Gaacuteis Energy campaign The Big Switch It won Best Use of Media ndash Large Budget News International Newspapers won the Best Sales Initiative ndash Large Budget for Ford Fiesta Both are Mindshare clients

Mindshare was then delighted to be crowned Media Agency of the year

On stage to collect the award were Bill Kinlay and Emma OrsquoDoherty Bill took the opportunity to thank the team at Alchemy Events for organising the function and for re-introducing media awards to Ireland Bill also thanked the Mindshare clients for their business the media owners for their support in doing great work and most of all the Mindshare staff for being an outstanding team

The evening was then finished off with Mindshare winning the Grand Prix for the Bord Gaacuteis Energy The Big Switch campaign In true media party style Mindshare celebrated through to the small hours

A fantastic night was had by all

This weekThe latest insights and analysis of searchA few words from Emma OrsquoDohertyThe latest TV and search information

twittercomMindshareIRL

m-insightsblogspotcom

1st April 2011

from the blogMoves in Mindshareby Bill KinlayRead here

Google stepping into Fashion by Rachel RayRead here

Axa launches Facebook deals in Ireland by Ciaran NorrisRead here

youtubecomMindshareIRL

Mindshare Media Agency of the year

by Bill Kinlay

From the blog Media Agency of the year

harry houdini

boat race

f1

ipad 2

apple store

euro millions

ipad

bbc weather

census

euromillions 60

60

60

70

80

80

110

150

1100

1500

INSIGHTS amp ANALYSISGOOGLE TRENDS

1ST APRIL 2011

Rising Searches (last 7 days)

23rd March - 30th March

Search Trends13 This week Google Doodles has resulted in us reading up on Harry Houdini His anniversary has just passed and was commemorated by the search engine Incidentally the magicianrsquos assistant Dorothy Young died on Sunday aged 103

13 Maybe it was due to the boat scene in the movie The Social Network but for some reason this year a lot of Irish have been googling the Oxford and Cambridge boat race Between that the Queenrsquos visit and the upcoming royal wedding perhaps wersquore being a little more open to our neighbours across the pond

13 In the world of media wersquove all been jealously google-ogling the iPad 2 Yes Jobs is probably giggling away to himself at home with the iPad 3 in his hand but we really canrsquot help ourselves all the same 13

13 The terrible saga of the Japan earthquake continues and the nuclear threat doesnrsquot seem to be going away any time soon The latest news story is that seafood is now contaminated

13 There has also been an interest in the 2011 census We have a blog post on the insights and oversights which you can check out here You can also participate in TodayFMrsquos alternative census here

Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods

Rising Image Searches (last 30 days)

1st March - 30th March 2011

charlie sheen

shamrock

iPad 2Boat Race

Rising News Searches (last 30 days)

1st March - 30th March 2011

cheltenhamst patricks day

tsunami

chris brown

Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them

fearne cotton

Breakout

charlie sheen

cricket

nuclear

japan nuclearjapan

earthquake japan

japan tsunami

Nuclear Contamination

elizabeth taylorjapan earthquake

japan tsunami

iphone 41

kinect2

htc desire3

samsung galaxy

4 ipad

5

argos

6 air compressor

7 droid

8 amazon

9

calculator10

Top Searched Products of

the last 12 Months

Rising Entertainment

last 7 days vs previous 7 days

jackie chan

Breakout

The Google Trends report is published weekly by Mindshare Dublin based on search volumes according

to Google Insights The data is owned and curated by Google but available for public access

For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300

sile seoige

+250

Emma Orsquo Doherty Managing Director

What is your role in Mindshare Ive just taken over as Managing Director

Twitter or FacebookTwitter for me personally its more valuable - news information sharing banter

Desert island scenario what are you bringing with you My phone (yes Im assuming there is coverage and a power supply) sun cream and the guitarist from Spring Break with his wind machine

Do you think people will become more private or give up on privacy due to social media Social media has blurred the lines between home life work life neighbours etc Censorship of our own lives is the growing concern - what I want to share with my mates might not be for the eyes of my parents or employers but how do I control this in social media People want to share but at varying degrees our lack of respect for other peoples privacy will really dictate what people choose to do

Read more about the changes in Mindshare here

96fm

Breakout

1 Hong Kong

2 Singapore

3 Australia

4 New Zealand

5 Ireland

6 Canada

7 United Kingdom

8 United States

9 Taiwan

10 Switzerland

lsquoApplersquo most searched in

NEW

bbc cricket

+190taylor swift

+150

cbeebies

+80

daftie

+40

britney spears

+90

NEW

NEW

NEW

NEW

NEW

NEW

NEW

NEW

NEW

family guy

+40

PampG

Unilever

Reckitt B

enckise

rEirco

m Sky

Nestle I

reland

Heineke

n Irela

nd Spar

Masterfo

ods

LrsquoOrea

l

391400414433435564591643907

1545TV News

HW + CH (Multichannel TVRs)

Top Rated Programmes

Adults 15-34 (Multichannel TVRs)

Conrad Gallagher joins TV3 in the brand new

programme lsquoHead Chefrsquo which gives eight kitchen

hopefuls the chance to become Irelands head chef

Airs Friday 8th April on TV3

Live championship coverage of Spurs V Real Madrid at

730pm on TV3 on Tuesday 5th April

Ian Dempsey will appear on the Restaurant this week at

730pm on RTE1 on Sunday 3rd April

A TV3 special presented by Mark Cagney takes a look

at Irelands biggest scandals throughout the years on

TV3 at 1000pm on TV3 on the 8th April

Roof top Rainforest will be broadcast on Sky1 HD on

the 4th and 5th of April as part of Rainforest week with

a line up of programmes scheduled to raise public

awareness for the issues facing our planet today

Top TV Advertisers 14th - 21st March 2011

UPC

Failte Ire

land RSA

Guinnes

s

3 Mobile

Dixons

Jacob Mallows

O2 Money

Coors Light

Vodafone Blackb

erry

219241252257264265266355360375Top 10 Brands 7th - 13th March 2011

The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data

For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300

Six Nations Rugby

Desperate Housewives

Coronation Street 20

Fair City

The Late Late Show

RTE News at 9

Eastenders

The Late Late 2

Greys Anatomy

The All Ireland Talent Show 8788888989

9793

101112

148

A sponsorship opportunity has arrived for Celebrity Salon 2

on TV3 TV3 Media Sales are also currently seeking a

sponsor for Friday Late With Vincent Brown and Celebrities

Go Racing - which starts in July

RTE News 9

Desperate Housewives

Dragonrsquos Den

Ireland Talent Show

Fair City

Coronation St

Late Late Show

From Here to Maternity

Greys Anatomy

Two Weeks Notice 144151

159164166172175176

211225

Ian Dempsey - The RestaurantRoof Top Rainforest

Sponsorship Availability

Photos from the Media Awards

Bill Kinlay thanks hosts clients

and suppliers and Mindshare

team

Dave Bruen takes to the stage