Audience Feedback –

Ancillary Products

Name: Zakary WinsallCandidate Number: 2144Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

OCR Media Studies – A2 Level

Unit G324: Advanced Portfolio

As can be seen, the majority of the respondents are within the age bracket of 16-24, suggesting an younger / middle age audience as was discovered in the original primary research.

Most of the respondents were also male, which potentially contradicts the original findings in the primary research that females were the primary audiences of soap operas.

The majority of the respondents (59%) responded saying that this magazine (Soap TV) would encourage them to watch ‘Walton Hill’. 29% said that the magazine might encourage them to watch ‘Walton Hill’ and only 12% saying it wouldn’t.

Similarly to the magazine, the poster had a 76% response that it would cause them to watch ‘Walton Hill’. 18% said that it might encourage them to watch it and only 6% saying that the poster would not encourage them to watch ‘Walton Hill.

Respondents commented on what they liked about the magazine.

Most people like the bright colours that are stereotypically associated with the soap opera magazine style.

However it can also be denoted that they like the type of image, and expressions of the characters present on the front cover.

Some respondents particularly liked the headline, which included the rhetorical question “Can you stand the heat?”.

The majority opinion on the BBC was generally very positive that they were involved with the production of ‘Walton Hill’. 88% said that it made a difference and making comments such as the ones seen below.

11% of the respondents said that having the BBC involved with the production didn’t make any difference to them.

Present on the magazine are established soaps as cover stories. 94% of the respondents said it was appealing that they’re on the page, and only 6% it wasn’t appealing to them.

Those who said it was appealing commented on the question stating that if the established soaps have good reviews, therefore ‘Walton Hill’ must be good to compete with these established soaps.

There was very balanced opinions on whether ‘Walton Hill’ will cause an issue being aired during prime-time TV.

41% said that there would be no issue with the time when ‘Walton Hill’ was aired because people would be able to watch their favourite soaps, followed by ‘Walton Hill’.

However 29% said there would be an issue, and another 29% said there is ‘sort of’ an issue with the airing time.

I asked which established magazines, my magazine (Soap TV) was most similar to.

80% of the respondents were correct in saying that it was most similar to ‘What’s on TV’.

However another 13% that said ‘TV Choice’ were not wrong as my magazine does also closely resemble this magazine too.

Again there was a fairly mixed opinion on whether the female character on both the magazine and poster was represented stereotypically or anti-stereotypically.

69% said that it was a stereotypical because she was seen in an apron and in a kitchen and therefore that was expected.

However 31% said that she was anti-stereotypical because she was standing infront of the male character, and also looks quite strong and a dominating character within the soap.