Romancing your Customer (Analyzing your Marketing Funnel) Jennifer Yorke @jenniferyorke July 2011

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TABLE OF CONTENTS

Audit your efforts

Creating offers

Closing the deal 3

Lead

Lead

Lead

Lead

Lead

Lead

Lead

Lead

Going for

coffee

Dinner and

a movie

Tying the

knot

ROMANCING YOUR CUSTOMER

First you need to audit your efforts.

CLOSING THE LOOP

CLOSING A LEAD

LOOK AT MOST VISITED PAGES

INVENTORY LANDING PAGES

TALK TO YOUR BEST FRIEND

Now you need to create great offers.

Educational offers like e-books,

how-tos, tip sheets, or check-lists

Build trust through case studies,

live demos, and whitepapers

You won’t ever

get a ‘yes’ if

you don’t ask!

MAKE THE DEAL ATTRACTIVE

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1 Know where you’re starting from

Think educational

Develop trust

Close the deal

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FINAL THOUGHTS

THANK YOU