#TUNEwebinar

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TUNE is on a mission to make mobile marketing better for everyone. The TUNE Marketing Console solves the need

for marketers to measure their marketing campaigns, gather intelligence, and engage their audiences through one,

integrated solution. As the most adopted measurement and attribution console for the top 100 grossing apps across

iOS and Android, TUNE is trusted by teams like Expedia, Sephora, Starbucks, and Amazon. Companies like these

need accuracy and transparency with their marketing partners, which is why TUNE also uniquely provides

measurement technologies that their ad partners, agencies, and publishers depend on.

See more at tune.com/blog.

Marketers see an average

69% increase in installs

6 months after using TUNE.

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LISTEN TO THE WEBINAR:

bit.ly/mobile-funnel

The Marketing Funnels: How They Compare

The Traditional Marketing Funnel

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The Mobile Marketing Funnel

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The Mobile Marketing Funnel

Until recently, marketers focused on the top part of the funnel in acquiring new users.

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The Mobile Marketing Funnel

But there is a need to market across the entire funnel.

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Why So Important?

of users delete an app without ever opening it

of users try an app once and then delete it

of users try an app and forget about it

of users try an app and use it occasionally

of installs can be converted into long-term and high-engagement users

13%

22%

11%

34%

67%By optimizing user experience and delivering relevant content to the right people at the right time, in-app marketing drives higher engagement and maximizes each user’s value.

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Stage 1: Discovery

Stage 1: Discovery

how users find your app

● Strike the right combo. Look for keywords that have high search volume but low difficulty.

● Relevance > Ranking. While you may rank higher for broad or offbeat keywords, they won’t help your conversions if they’re not relevant enough for your ideal customers to actually find them.

● Think outside the box. Generate ideas with tools like Google AdWords, check out which keywords your competitors use, or see what language your users to describe your app in their reviews.

● Leverage each section. Use 3 - 5 targeted keywords in your title, then use others in your headline and keyword field.

Tip 1: Boost Organic Acquisition with the Right Keywords

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Unlock More Tips

Access all of our best tips to boost paid and organic acquisition with ad partners, promotion channels, app rankings, ratings, reviews, and more.

GET THE FULL WEBINAR:

bit.ly/mobile-funnel

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Stage 2: Conversion

Stage 2: Conversion

when a user signs up, makes a purchase, or performs some other desired action in response to an ad

● Use technology that supports a unified attribution methodology

● Ensure last-click attribution is employed

● Define an install as the first app open by a user that has never seen before

● Optimize your app for search

● Avoid peak hours and days to sidestep soaring costs

● Continually measure ROI to spend more in the right places with the right ad partners

Tip 1: Optimize Cost-Per-Install and Cost-Per-Click

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Unlock More Tips

Access all of our best tips to create more targeted campaigns that drive more installs -- all for less cost.

GET THE FULL WEBINAR:

bit.ly/mobile-funnel

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Stage 3: Engagement and Retention

Stage 3: Engagement and Retention

delivering relevant content to the right people at the right time to maximize each user’s value

Tip 1: A/B Test Elements Within Segments

A/B test the effectiveness of re-engagement messaging for specific audience segments:

● Push notifications● In-app messaging● Content● Features● Navigation flow

“I’m going to A/B test which special offer appeals to a segment of users more when they open the app after being away for 30+ days. Then I’m going to launch the better performing offer to everyone.”

10.2% conversion 4.2% conversion

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Unlock More Tips

Access all of our best tips to maximize the lifetime value of your users by engaging the right people at the right time with the right content.

GET THE FULL WEBINAR:

bit.ly/mobile-funnel

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Need an Ally in Reaching Your Mobile Marketing Goals?

Get a free trial: tune.com/sign-up

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