Consumer registers on Publisher site – example Fish4.co.uk

Consumer Journey

Want to quit Smoking? – Claim your free Quit kit today!

If you are interested in help and advice and giving up smoking then tick here to receive a voucher for a

Free Quit kit, including Free nicorette patches and lots of useful information to help you stop smoking

Presented with selected partner offers post

registration

Quit Smoking Advert presented

Leads Validated & consumer opts in

Leads Validated & de-duplicated in real time by Funnel System

Name / Postal address / email collected

Follow up email drives to store locator

Real time email to validated leads with Strong Call to action of “Find nearest store for quit

kit” – Number of look-ups can be tracked and reported on in real time, future offline

redemptions can be loaded into the system to track ultimate goal

Tracking and value attribution

Results tracked by source and true cost per action recorded