GroupMe: an evolved brand marketing funnel
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2013 © GroupMe. Commercially Confidential. GroupMe + Brands
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Transcript of GroupMe: an evolved brand marketing funnel
2013 © GroupMe. Commercially Confidential.
GroupMe + Brands
2GroupMe | 2013
Marketing, Evolved
Familiarity
Consideration
Conversion
Loyalty/Advocacy
AwarenessTV, Print,
OOH, & Social
Digital Advertising
~3 YEARS AGO: THE TRADITIONAL MARKETING FUNNEL
3GroupMe | 2013
Marketing, Evolved
Familiarity
Consideration
Conversion
Loyalty/Advocacy
Awareness
4GroupMe | 2013
Marketing, Evolved
Familiarity
Consideration
Conversion
Loyalty/Advocacy
Awareness
BUT TODAY, THE CONSUMER JOURNEY STARTS AT CONSIDERATION
5GroupMe | 2013
Marketing, Evolved
Familiarity
Consideration
Conversion
Loyalty/Advocacy
Awareness
Evaluation
WHAT’S NEEDED IS A WAY TO INFLUENCE CONSUMER EVALUATION
6GroupMe | 2013
Marketing, Evolved
Familiarity
Consideration
Conversion
Loyalty/Advocacy
Awareness
Evaluation
WHAT’S NEEDED IS A WAY TO INFLUENCE CONSUMER EVALUATION
