Marketing Funnel Analysis

21
Strategy Retreat Arvind Maharajan April 29 th , 2014

description

An Analysis of the marketing efforts during the previous season.

Transcript of Marketing Funnel Analysis

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Strategy Retreat

Arvind Maharajan

April 29th

, 2014

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1.What went well?

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New LMS Development

UX Design

Brochure Design

Content Partnering

1.What went well?

CRM Implementation

Wesite Design

Digital Mar!eting Campaigns

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New LMS Development

UX Design

Brochure Design

Content Partnering

1.What went well?

CRM Implementation

Wesite Design

Digital Mar!eting Campaigns

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I*pr)ving )nver(i)n(

>Triggered a 3-Day Video Tutorial Campaign

“Learn Predictive Modeling in 3 Days &

Predict the inner o! "#$% lections'( 

>)ent ee*ly +esletters a,out nalytics

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$nr)ll*ent( - /

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Appli'ati)n( - 4

$nr)ll*ent( - /

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()'

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2.What didnt g) well?

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2.What didnt g) well?

• 3A wa( a (tartp with very li*itedre()r'e(

• 3eing a new pr)gra* we had t) pave )r)wn path

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. What 'an 5e i*pr)ved iny)r area and h)w?

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. What 'an 5e i*pr)ved in y)rarea and h)w?

• Intr)d'ing "evel( in r)gra*( t) in'rea(e repeat'(t)*er(

 – 3A  "evel 16 "evel 26 "evel

• 3ilding an e7'l(ive tea* 8)r 5lendede7e'tivepr)gra*( : rga)n

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4. What 'an 5e i*pr)ved inthe )rgani;ati)n and h)w?

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4. What 'an 5e i*pr)ved in the)rgani;ati)n and h)w?

I*pr)ving !ea* dyna*i'(

•I*pr)ved tea* dyna*i'( help( in 5etter pr)d'tivity

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4. What 'an 5e i*pr)ved in the)rgani;ati)n and h)w?

I*pr)ving !ea* dyna*i'(

•I*pr)ved tea* dyna*i'( help( in 5etter pr)d'tivity

<)w?

•Re'reati)nal a'tivitie( )n)= a*p( + arr)*, 'ri'>et,partie(,et'.

•Wee>lyM)nthly get-t)gether( )n 'a*p(

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 !han> )