Analysis of Music Video - Geri Haliwell
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METHODS OF ANALYSIS
• Goodwin’s six points
• Genre characteristics
• Visuals/Lyrics
• Visuals/Music
• Need to sell artist
• Intertextuality
• Voyeurism
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GERI HALIWELL
2001
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GENRE
• mainstream pop
• performance in a location
• dance routine
• some narrative
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VISUALS AND LYRICS
• mostly amplifies, not literally illustrative
• rain but not ‘raining men’
• though lots of people ‘teeming in’
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VISUALS AND MUSIC
• changes in pace in song echoed in editing
• change of location with change in music
• cutting on the beat at times
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SELLING THE ARTIST
• changes in costume
• use of close up
• central framing
• showing off her ‘talent’
• selling Geri’s new image
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INTERTEXTUALITY
• references to ‘Flashdance’
• references to ‘Fame’
• similar pattern in J-Lo video ‘I’m Glad’
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VOYEURISM
• Geri’s ‘new body image’
• fragmentation in early sequence
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LOOKING
• structure of characters looking at her
• echoes ‘gaze’ of viewer
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