American Advertising Federation 3 rd District Meeting August 6, 2011.
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American Advertising Federation 3 rd District Meeting August 6, 2011
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Transcript of American Advertising Federation 3 rd District Meeting August 6, 2011.
American Advertising Federation
3rd District MeetingAugust 6, 2011
• The AAF protects and promotes advertising at all levels of government through grassroots activities.
• Our nationwide network monitors advertising-related legislation on local, state and federal levels.
• We put our members face-to-face with leading lawmakers.
• We encourage industry self-regulation as a preemptor to government intervention, when appropriate.
Government Relations
• Put together a committee comprised of companies that have a large government relations group. Lobbyists and communications specialists are examples.
• Purpose – assemble a group that can keep an eye on legislation that directly affects advertising at the local, state and federal levels.
Government Relations Committee
• Sign up for the National AAF e-newsletter that covers government relations by emailing [email protected]
• The newsletter is emailed every 5-10 days during the congressional year and provides a brief overview of advertising-related policy and legislative developments.
• Sign up for AAF SmartBrief, an opt-in news service, at www.smartbrief.com/aaf. This service condenses advertising industry news from dozens of media sources into a succinct, easy to read email.
Tools and Resources
• The issues facing the advertising industry in Congress, the regulatory agencies and states continue to proliferate. For advertising to continue to play a prominent role in the economy (and our culture), we must be both knowledgeable and prepared to educate decision makers about the implications of the issues they address.
• Meet and Greets – meet with members of Congress at the AAF headquarters in Washington, DC to discuss advertising-related issues.
Tools and Resources
• The appropriate time to meet with your public officials is BEFORE not AFTER you need them.
• If you are located in a capital city, invite key legislators and local officials to your meetings as guest speakers.
• Host a legislative appreciation day, or a similar event, to encourage networking with these individuals.
• Present a legislator or public official of the year award at the beginning of your Addy event.
• Provide regular communication to your members through email blasts and/or club websites, blogs and forums.
Ways to Engage Your Government Relations Members
Q&A
