The Next Generation of Digital Advertising to Drive Business Results December 3 rd , 2013

Twitter: @jostumpner @topfloortech

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The Next Generation of Digital Advertising to Drive Business ResultsDecember 3rd, 2013


+Top Floor Technologies

Website Design & Development

Internet Marketing

Web Analytics & Conversion Improvement

Marketing & Branding Strategy

Maximizing Online Marketing Resultsfor Hundreds of Businesses Since 1999


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Getting the MostFrom Today’s Workshop

Write down 2-3 learning points that you will begin putting into

action within the next two weeks. Then – follow through.


+Agenda

1. Remarketing Basics

2. Targeting Strategies

3. Measuring Performance

4. Display Network Tips

5. On The Horizon

6. Q & A


+ Remarketing Basics

+Remarketing Basics



Remarketing Basics


Remarketing Example


Remarketing Examples

+YouTube Remarketing Example


+ Examples of Various Remarketing Ads



+ Targeting Strategies


Targeting Strategies


+Targeting Strategies – Topic or Contextual


+Targeting Strategies – Affinity Segments


+ Measuring Performance


Measuring Performance


Conversion Attribution


+ Display Network Tips


Tips - Getting Started - Remarketing


Tips – Optimization


+ On The Horizon


On The Horizon


+ Q & A

The Next Generation of Digital Advertising to Drive Business Results December 3 rd , 2013

Documents

Transcript of The Next Generation of Digital Advertising to Drive Business Results December 3 rd , 2013