American Advertising Federation National Conference 2009

Presented by Gabriela Delgado

5 W’sWhy?To create networking opportunities and share innovative products, ideas and major trends in the advertising industry. Who?Creatives, executives, recruiters and advertising/marketing studentsWhen?June 4-6, 2009Where?Crystal Gateway Marriott in Arlington, Virginia.What?AAF National Conference “Make it New”

5 P’sProductPremier event in the advertising industry, offers unique opportunities to learn, share and connect with advertising professionals PriceThe cost of attending the conference varies depending on the date of registration, membership type and activities included. Prices range from $575 to $1800

5 P’sPlaceCrystal Gateway Marriott Hotel in Arlington, Virginia, overlooking Washington D.C.

5 P’s Public Relations

Press Room Audio and video archive

PositioningThe AAF offers the most complete event in the

advertising industry incorporating forums, a student competition, an advertising exposition, workshops and an award ceremony.

Enticement for attendees to stay longer

ADDY AwardsThe AAF will be closing the 2009 conference with the world’s largest and probably toughest advertising competition. The award ceremony is followed by a dinner and gala.

Pages Home pagehttp://www.aaf.org/calendar/aac09/index.html

Wiki spacehttp://makeitnew.wikispaces.com/

Sponsorship Opportunities Platinum Level - $50,000

Advertising Age BBDO The Century Council Getty Images Hughie’s Audio-Visual and Computer The New York Times USA Today

Sponsorship Opportunities Gold Level - $25,000

Pepsi Silver Level - $15,000

Platform LPGA (Ladies Professional Golf Association)

Bronze Level - $7,500 Manatt

Registration Options Registration form available in conference site,

which can be submitted via e-mail or fax Online registration is also available An early bird discount was offered for

registrations received by April 15

Housing and Hotel Options

http://makeitnew.wikispaces.com/Hotel+Information

Press Kit

Press release Photo of Keynote speaker, David Brooks Description of the venue Specialty advertising item Invitation

Banner Ads Involve space that is sold on someone else’s Web

site for use by another. An airfarewatchdog.com banner ad was

conveniently place under Hotel and Travel section of the conference site.

http://www.aaf.org/calendar/aac09/hotel.html

Direct Mail Sticker Would include the name of the conference

(Make It New) and the logo of the AAF as follows:

The sticker would be made out of vinyl and it would cost $189 for 1000 2” circled stickers.

Specialty Advertising Items Puzzle piece stress ball for all attendees1000 pieces at $1.85 each Four-piece wine glass set for special guests200 sets at $12.25 each

Advertising Options

Advertising Options

Place a 2-Color Horizontal Strip 10” ad in Advertising Age six times for a total of $6,115

Banner ad in the Hospitality Sales and Marketing Association International (HSMAI) Web site that costs $5,000 for year-round exposure

Competitive Conference

Association of National Advertisers (ANA) 2009 “Masters of Marketing” Conference Offers the opportunity to network and learn from

marketing and advertising leaders Will be held November 5-8, 2009

at the JW Marriott Desert Ridge Resort and Spa in Phoenix, Arizona

Higher registration prices Non-members: ANA - $1,895 AAF-$1,346 Members: ANA - $1,395 AAF- $1225

Survey

Quantitative and qualitative post-event survey to obtain attendees feedback

http://makeitnew.wikispaces.com/Post+Survey

Conclusion

The AAF 2009 Conference showcases Creativity Experience Organization