Albert Jan Tebbe (Ooyala) @ CMC TV in the Cloud & On Demand
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Transcript of Albert Jan Tebbe (Ooyala) @ CMC TV in the Cloud & On Demand
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IMMOVATOR - CLOUD-TV SEMINAR26 November 2013
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A broadcast quality technology solution designed to deliver cross-platform, engaging TV experiences.
STREAMLINE: MANAGE
YOUR CONTENT
DISCOVERY:PERSONALIZE
VIEWER EXPERIENCE
INSIGHTS:MEASURE
AUDIENCES
ACCESS: PUBLISH CONTENT
MONETIZATION:DRIVE
REVENUE
WORKFLOW AUTOMATION AND APIs, PLUS AVAILABLE PROFESSIONAL SERVICE
ENABLEMENT AND OPTIMIZATION
PERSONALISED VIDEO ACROSS ALL DEVICES
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OUR FOUNDERS ARE FROM GOOGLE
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BIG DATA > ACTIONABLE ANALYTICS
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HOW DO YOU KNOW WHAT YOUR VIEWERS LIKE?
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SUBSCRIBERS ARE WATCHING MORE,EVERYWHERE
500 million connected TVs
326 milliontablets
1 billionsmartphones
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WHAT WILL DETERMINE THE WINNERS?
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ENGAGEMENT
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OOYALA’S VISION
*Every Screen Personalized
VIEWER
ESP
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INTRODUCING OOYALA DISCOVERY
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Now, a closer look at recommendations...
PROGRAM GUIDES
VIDEO SEARCH TOOLS
RECOMMENDATIONS
SOCIAL MAPPING
CONTENTDISCOVERY
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REAL-TIME ANALYTICS
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Ooyala Now provides up-to-the-second analysis of network traffic and content trends
Continually updated within SECONDS:
Viewer Stats by Asset:
• Most Popular Content
• Top 10 Performing GEOs
• Trending Content
• Completion Rate
• Average Time Spent
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MOBILE VIEWING GROWTH RATE IN 2Y: 10X
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2013 GROWTH FIRST HALF YEAR: 41%
Mobile growth in Q2: 28% Tablet growth in Q2: 18%
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LIVE STREAMING IS ON THE RISE
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PC viewers tuned in to live streaming content for an average of 33 minutes in Q2, compared with VOD PC engagement rates of just under 3 minutes.
Tablet live streaming viewership also grew by 123%.
OOYALA Q2 2012 GLOBAL VIDEO INDEXhttp://www.ooyala.com/online-video-index
Ooyala’s data reveals that audiences are highly engaged with live events, sports and specials—especially on tablets and connected TVs.
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VIDEO USAGE THROUGHOUT THE DAY / WEEK
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Tablet/Mobile peaks in morning & evening
PC peaks in late morning & afternoon
Mobile & Tablet take over again and peak in afternoon/evening
Tablet is ‘first’ screen in the weekend (PC dips)
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WHAT DOES THIS TELL YOU? HOW TO USE?
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MONETISATION: REAL-TIME ANALYTICS > AD TARGETING ON WHAT DEVICE
UNDERSTAND VIEWING BEHAVIOUR THROUGHOUT THE DAY
DEVICE STRATEGY: MOBILE IS NOT ONLY FOR SHORT FORM CONTENT
CONTENT STRATEGY: LIVE CONTENT DRIVES ENGAGEMENT
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INNOVATIVE, EASY TO WORK WITH & SIMPLY RELIABLE
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4X INCREASE IN AVERAGE MONTHLY VIDEO VIEWS WITH OOYALA
LIVE STREAM ENGAGEMENT TIMES HAVE INCREASED BY 1000%
AD FILL RATES HAVE INCREASED, GIVING A FRESH BOOST TO MONETIZATION
DOWNTIME HAS BEEN REDUCED BY AN ORDER OF MAGNITUDE
“THE OPPORTUNITY THAT OOYALA HAS GIVEN US
HAS ALLOWED US TO EVOLVE OUR BUSINESS.”
-Howard Elston, The Telegraph
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Over a 400% increase in revenue & plays per month (inside of first 9 months)
Decrease player load time by 30%
Decrease abandonment by over 25%
Increase video completes by over 100%
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HUGE IMPACT DISCOVERY
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50% UPLIFT IN FIRST WEEK ON OOYALA
24 BRANDS MIGRATED
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THANK YOU