John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars! Live content, the...

‘Moneyball Analytics’

VIDEO INSIGHTSPRESENTED BY

JOHN TRELOAR MD OOYALA ANZ

5

WHO WE ARE

FOUNDED IN 2007 300 EMPLOYEES GROWING TO 400 WORLDWIDE BY 2015

FIRST COMMERCIAL PRODUCT IN 2009

UNLOCKING THE REVENUE POTENTIAL OF DIGITAL TV

K-12 TEACHERS ALLIANCE •COMPANY • ALCANCE MEDIA GROUP MACHINIMA • ETSY • OVERDRIVE CENTRE • EL AEROPUERTO •TEACHING CHANNEL • CHIPPETTIT.COM COMMUNICATIONS • TORQUE.TV LIMITED • RISK MANAGEMENT SOLUTIONS BATALI • GRUPO REFORMA •

ENTERTAINMENT • COMMUNICATIONS FEDERATION • MDBETHIN.COM CORPORATION • THE RANGERS FOOTBALL CLUB SHOW • WORDS OF PEACE INTERNATIONAL REPORTS INC • DEPAUL •JOURNAL • TELCO DEPOT •DIGITAL ENTERTAINMENT •

EXPLORE ANNENBERG LLC •NETWORK • DOHA FILM FESTIVAL INVESTMENTS • OGILVY ACTION TIEMPO • JOHNSON AND JOHNSON SERVICES DONALD OPERATIONS • VEOMED REPORT • NATIONAL CABLE & TELECOMMUNICATION ASSOCIATION NOVARTIS PHARMACEUTICALS CORPORATION MADDASH E-MEDIA • AUTODESK BIGTEAMS LLC • REED EXHIBITIONS WASHINGTON POST COMPANY MONAVIE • IROKO • HAVERFORD TRUST COMPANY MOGULDOM MEDIA GROUP •SCOUTING ASSOCIATION •ORTHO CLINICAL DIAGNOSTICS STREET LEAGUE • EASELTV •SPORTS AUSTRALIA • RJL WEALTH MANAGEMENT VUMEDI • THE WASHINGTON TIMES EDUCATION • IMÁGEN SOLUCIONES INTEGRALES

WHO WE ARE - OUR CUSTOMERS

AN INNOVATION LEADER

2007 20132008 2009 2010 2011 2012

FIRST ADAPTIVE BITRATE STREAMING FOR FLASH

FIRST INTEGRATED TRANSCODING CLOUD

FIRST TO DELIVER REAL-TIME ANALYTICS

FIRST iPHONE DELIVERY

FIRST INTEGRATED PAYWALL SOLUTION

FIRST DETAILED VIEWER STATS ACROSS 25+ DIMENSIONS

FIRST REVENUE AND ENGAGEMENT OPTIMIZATION TOOLS

FIRST INTEGRATED OVER-THE-TOP DELIVERY

FIRST PERSONALIZED AD AND CONTENT DELIVERY PLATFORM FIRST INTEGRATED

CONTENT DISCOVERY ENGINE

FIRST SERVICES-BASED ANDROID VIDEO RUNTIME

MEGA TRENDS

By the end of 2014, the number of mobile-connected

devices will exceed the number of people on earth.

MOBILEThere will be nearly 1 billion broadband

subscribers by 2014.

BROADBANDIn the U.S. video counts

for 53% of internet traffic and growing.

TV/VIDEO

8

© 2014 Ooyala Inc. All Rights Reserved.

MEASUREMENT AND INSIGHTS

11

“Every time a consumer watches video through Ooyala, we collect events” A LOT of events!

Player loads on web page

viewer clicks play button

Ad Request / Ad Impression

viewer is at 30 sec mark

viewer clicks pause button

viewer skipped ahead 30 sec

viewer clicked replay button

viewer is at 50 sec mark

We also collect for each play: • Time of day • Device type • Geography • Plus other information

IT LOOKS A LITTLE LIKE THIS…….

12

AND IT ENDS UP LOOKING LIKE THIS

13

BUSINESS INTELLIGENCE AND INSIGHTS

1414

MONETIZEGreater opportunity for promotion/ads with popular content

EXTEND REACHUp-to-the-second-insights to increase use of content that drives viewer engagement

OPTIMIZEQuick editorial decisions to refine content & ad placement

SUDDEN INCREASE IN VIEWS?


DISCOVERY-ENABLED EXPERIENCES

15

FLEXIBLE MODELS TO REALISE MAXIMUM REVENUE

16

AD SUPPORTED!• EG. Youtube model • Dozens of integrations • Server-side ad integration • CPM / Yield

TRANSACTIONAL• EG. iTunes models • Instant pay-per-view sale • Content protection

(cannot playback after 48 hour window)

SUBSCRIPTION• EG. Quickflix, Netflix (All

you can watch) • Studio-approved DRM • Integrated subscription

and identity management

TV EVERYWHERE• EG. FOXTEL Go • Multi devices • Authenticate anywhere

MONETISATION CAN BE VIA HYBRID METHODS ON SAME PLATFORM TO SUIT DIFFERENT CONTENT

22

OOYALA FOOTPRINT

ANALYSIS OF ROUGHLY 2 BILLION ANALYTICS EVENTS PER DAY

ACROSS 1000’S OF SITES & APPS SPANNING PCS, PHONES, TABLETS, & CONNECTED TVS

FROM MANY OF THE WORLD’S TOP BRANDS, BROADCASTERS, OPERATORS & ENTERPRISES

DERIVED FROM NEARLY 150 MILLION VIEWERS IN 239 COUNTRIES WORLDWIDE


WE ARE A MOBILE SOCIETY !

WITH BILLIONS OF VIDEO-CAPABLE SCREENS !

Change is constant ...and good!

• Mobile and tablet video CAGR = 152% since 2012!

• 133% year-over-year growth since Q1 ’13!

• Share of tablet video plays grew 6% over the year!

• Share of mobile phone plays grew 10X that rate!

!

23

Ç

Ç

Ç

3.4%

9.2%

21.5%

1.75 BILLION SMARTPHONES WORLDWIDE IN 2014


THE PHONE WARS: !

DESPITE LOWER MARKET SHARE, MORE VIDEO ON iOS

24

But Android is catching up!

• Android dominates global smartphone market share with 82% of shipments!

• Globally, iOS retains the majority of smartphone views, at 64% of all smartphone video plays!

• AUS a big contributor to iOS dominance with 82% of Q1 smartphone plays!

• In Q1, Android outstripped iOS only in Latin America, 57% to 43%!


MULTI-SCREEN ENGAGEMENT: !

MOST TIME SPENT WITH LONG-FORM VIDEO

25

Most video plays are for short-form content, but far more time is spent with long-form content !

!

On all devices, more than half of all online viewing time was with videos longer than 10 minutes !


PREMIUM CONTENT IS POPULAR ONLINE !

REGARDLESS OF SCREEN SIZELong-form video drives engagement across all devices!

• Connected TV viewers spent 61% of their viewing time with videos longer than 30 minutes!

• 39% of that time, sessions were one hour or longer!

• On tablets phones, 48% of viewing time was with videos 30 minutes or longer

26

27

VIENNA STATE OPERA BRINGS OPERA TO FANS WORLDWIDE


LIVE VS. VOD: !

LIVE VIDEO TRENDS TOWARD BIGGER SCREENSLarger screens, longer sessions, but live video beats VoD for engagement across all device types!

• Connected TV viewers watched live video for an average of nearly one hour per play — 11X more than VoD content!

• That’s about twice as much as the 34-minute average of live video time-per-play on desktops, where the average live video session was 13X longer than VoD sessions!

• Tablet viewers watched live video 3X longer than VoD, and mobile viewers twice as long, based on average time per play

28

31

COMEDY CENTRAL WANTED TO DELIVER LAUGHS ACROSS ALL DEVICES


LIVE DASHBOARD

32Source: Nielsen, “The Cross Platform Report”, December 2013 Source: IHS, Consumer Electronics Topical Report, October 2013

•Top KPIs across entire video library

•Popular Now, Trending, Top Content

•Geographical representation

•Ability to click through to an asset

http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2013%20Reports/The-Cross-Platform-Report-A-Look-Across-Media-3Q2013.pdf

http://www.rapidtvnews.com/index.php/2013121031272/phenomenal-growth-to-drive-1-7bn-ott-enabled-devices-shipments-in-2013.html?utm_source=newsletter_1254&utm_medium=email&utm_campaign=rapid-tv-news-current-edition-1012

ASSET DETAILS PANEL

33

• Top KPIs for a specific video

• Video metadata for content programming

• Segments watched, play through, time watched

• Device, geography, player, and traffic panels


BUSINESS INTELLIGENCE PANEL

34

•One consolidated console with metrics for devices (platform and OS), geo (country, region, state/province, DMA), player, and traffic source

•Performance, engagement, reach, play-through graphs

•Multi-dimensional queries

•Universal tracking

•New Player content panel

PAC - 12 COLLEGE SPORT


SCHEDULE - ENGAGEMENT - PAC 12

36


SCHEDULE - ENGAGEMENT - PAC 12

37


TARGETED CONTENT - PAC 12

38

FOOTBALL


NRL - LOCAL

39

ARSENAL FC CASE STUDY

40

http://www.ooyala.com/customers/arsenal

http://www.ooyala.com/customers/arsenal

THANK [email protected] +61 414 22 7777

mailto:[email protected]?subject=

John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars! Live content, the...

Entertainment & Humor

Transcript of John Treloar, Ooyala Australia & New Zealand - Ooyala - Data drives dollars! Live content, the...