OOYALA DISCOVERY WEBINAR

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SUSMITHA VAKKALANKASr. Product Marketing Manager

GURU SARVOTHAMANProduct Manager

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Engagement Growth Matters

AD REVENUES SUBSCRIBERS PURCHASES BRAND LOYALTY

VIEWERSHIP

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Lean Back ExperienceUnique to every user

• Searching time = Less viewing time

• Screen real estate comes at a premium

• Strictly editorial no longer works

• Viewer attentionis decreasing

Linear “TV-like” Experience

5VIDEO 1 VIDEO 2 VIDEO 3

X Engagement Stops

Continuous playback

MORE ENGAGEMENT = MORE REVENUE

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More Engagement = More RevenuesOptimized for any business model

SVODAVOD • Increases length of user

engagement• Maximizes ad

opportunities• Increases revenue

SVOD • Assists in content

programming• Increases customer

retention• Greater ARPU by

upselling premium tiers

TVOD • Promotes content that

is transactional• Greater ARPU for

transactional content

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Translating Engagement to RevenueIn an advertisement based model

POTENTIAL REVENUE GAINDRIVERS • CTR • Unique viewers• Views/user• Drop-off rate/viewing time Revenue

Boost

Boost from Content Recommendation

xAverage Stream Length

Ads per Hour

eCPM

x

x

Available Revenues

Existing Revenues

VIDEO 1 VIDEO 2 VIDEO 3

AD ADAD AD

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Drive StickinessIn a subscription based model

Search Time = Viewing Time = User Retention

More like this

Personalized

Personalized Content = Positive engaging experience

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Right Content Finds the UserIn a transaction based model

Editorial Playlist

Recommended Action Movies

Trending

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Guide Your Customer Journey

BRAND • Assists in story boarding and brand lift• Recommended how-to videos help increase sales• Accelerates cross-sell and product promotions

ENTERPRISE • Promotes product awareness• Helps customers discover related products• Reduce support costs with relevant self-serve videos

Ooyala Discovery helps serve the right content to your user

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Enhance Your RecommendationsUnderstand your audiences with Ooyala IQ

• Balance multiple campaigns

• Develop content/syndication strategies

• Improve targeting decisions

• Increase eCPM

PROVEN IMPACT

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Ooyala Discovery: Proven ImpactData from current Ooyala customers shows, it works

Time Lift Time lift measures the amount of viewing time of Discovery-recommended videos, as a percentage of organic view time.

Lift Lift is a related statistic, measuring Discovery-driven plays as a percentage of organic video plays.

Discovery CTR How many times a recommend video is actually played / the numbers of times recommended videos are presented.

58% Publishers 53% Sports Broadcasters 44% News Broadcasters

21% Publishers 16% Sports Broadcasters 12% News Broadcasters

18% Publishers 24% Sports Broadcasters 8% News Broadcasters

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Native digital business publication doubles down on video

CHALLENGES • Create more ad

inventory• Drive up CPMs • Exceed 20M video

streams per month

SOLUTIONS •Ooyala Discovery•Ooyala IQ

IMPACT

400% INCREASED PLAYS

IN 1 YEAR

20M EXCEEDED GOAL OF

STREAMS/MONTH

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Ooyala Discovery accelerates growth for France’s leading media publisher

CHALLENGES • Low video views• lost ad revenue

opportunities

SOLUTIONS •Ooyala Discovery

(in-player and APIs)•Ooyala IQ

IMPACT

34% INCREASE IN VIEWS

OOYALA DISCOVERY

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Ooyala Discovery Gives You ChoiceContinuous playback for a linear experience

Promoted Content Manually override to promote key content and video initiatives.

End Screen Pause Screen Up Next Feature

PAUSE SCREEN

Custom Carousels Using the Discovery APIs

More like this

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Powerful Editorial Controls

Different Algorithms for Different Experiences • Use the API to embed different Discovery algos into the Web or apps

Metadata-Based Filtering Rules • Enables customers to shape content recommendations

Promotional Content Rules • Enables customers to control promoted content and campaigns

(whitelisting and blacklisting)

Sequential Content Rules • Enables consumers to directly follow sequential content

(e.g., multi-part video or episodic content)

Ooyala Discovery lets user retain editorial control while harnessing powerful machine-learning algorithms

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Key Metrics

1Discovery CTR, or recommended video starts ratio Each time a batch of videos was recommended, how many times was there an additional play?

2 Discovery lift What is the growth over organic plays due to Discovery?

3 Discovery time lift What is the growth over organic play time due to Discovery?

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Discovery Insights in Ooyala IQ DEMO

• Detailed analytics on engagement growth from the Discovery player experience using 17 metrics/KPIs.

• Take advantage of IQ features like filtering by player and asset labels.

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Optimize Consumer ExperienceRun side-by-side A/B testing to maximize viewership and user experience

Player Configuration X Player Configuration Y

EXAMPLES

Editorial Strategy X Editorial Strategy Y

PAUSE SCREEN

DEMO

Q&A

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Boost Engagement

• Sign up for a 30-day free trial • Contact your CSM for more details about Free Trial or Discovery product

With a flip of a switch