8) Music Video Analysis - Diva
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2) The majority of people feel that high heels can make a woman appear sexy and attractive. Since sexuality is key to female R&B artists, they are expected to be wearing heels most of the time however; they might not be relevant depending on 1) The video begins with a definition of the word ‘Diva’. Firstly, this allows the viewers to understand what the world actually means. Secondly, it also gives the viewers an idea of what 3) This extreme close-up of Beyonce could represent how much of a fashion icon she is. I say this because the focal point is her glasses due to them being unordinary and stylish. One of the words used to define 6) Here we can see a direct link between the visuals and the lyrics as the lyrics being sung are ‘Divas getting money’. R&B music videos, mainly by male artists though tend to contain money as it 8) This shot is different from usual, as it seems as if though the viewer is peaking from behind the pipe. This creates a 9) The lighting at this point is flickering and each time Beyoncé and her dancers are seen in the light, the angles which they are being shot at is in line with the male gaze. Essentially, I 10) At the end, as Beyoncé leaves she makes a car blow up. I believe this was included in the music video to discreetly reinforce the power, which Beyoncé has, as well 7) Lace tends to be quite sexual and provocative. In this mid-shot, the way in which Beyonce is standing reveals her cleavage. This emphasises her sexuality, and 5) This shot of Beyonce shows her dancing whilst holding two anchor chains. These chains tend to have connotations of stability and strength so they could be being used to represent Beyonce. As 4) Here we can see Beyonce accompanied by 2 female back-up dancers. As we know choreography is a key convention within music video,
Transcript of 8) Music Video Analysis - Diva
2) The majority of people feel that high heels can make a woman appear sexy and attractive. Since sexuality is key to female R&B artists, they are expected to be wearing heels most of the time however; they might not be relevant depending on the type of music video or lyrical content. Beyonce is well known for being attractive and using her sexuality to the fullest which explains why she is wearing heels.The video begins with a definition of the word Diva. Firstly, this allows the viewers to understand what the world actually means. Secondly, it also gives the viewers an idea of what type of behaviour and what to see in the music video. Here we can see a clear correlation between the lyrics and visuals.3) This extreme close-up of Beyonce could represent how much of a fashion icon she is. I say this because the focal point is her glasses due to them being unordinary and stylish. One of the words used to define the word Diva at the beginning of the music video was glamorous. This is a word which can be used to describe Beyonce herself. 5) This shot of Beyonce shows her dancing whilst holding two anchor chains. These chains tend to have connotations of stability and strength so they could be being used to represent Beyonce. As we know, she is a very successful and powerful woman which I believe the chains represent.
4) Here we can see Beyonce accompanied by 2 female back-up dancers. As we know choreography is a key convention within music video, especially the ones made by female artists. Part of Beyonces star iconography is dancing/performing.
6) Here we can see a direct link between the visuals and the lyrics as the lyrics being sung are Divas getting money. R&B music videos, mainly by male artists though tend to contain money as it constantly reminds the viewers of their financial status & reinforces the idea of success.
8) This shot is different from usual, as it seems as if though the viewer is peaking from behind the pipe. This creates a sense of involvement between the viewer and Beyonc.
7) Lace tends to be quite sexual and provocative. In this mid-shot, the way in which Beyonce is standing reveals her cleavage. This emphasises her sexuality, and encourages males to be more attracted to her, which is what female R&B artists aim to do.
10) At the end, as Beyonc leaves she makes a car blow up. I believe this was included in the music video to discreetly reinforce the power, which Beyonc has, as well as remind people of her status.9) The lighting at this point is flickering and each time Beyonc and her dancers are seen in the light, the angles which they are being shot at is in line with the male gaze. Essentially, I believe this music video portrays a strong sense of sexuality.
