Eastern Illinois UniversityThe Keep

Masters Theses Student Theses & Publications

1-1-2004

Visual merchandising: the effects of store image andstore design on the female consumer decisionprocessKatherine Anne ShawThis research is a product of the graduate program in Family and Consumer Sciences at Eastern IllinoisUniversity. Find out more about the program.

This Thesis is brought to you for free and open access by the Student Theses & Publications at The Keep. It has been accepted for inclusion in MastersTheses by an authorized administrator of The Keep. For more information, please contact tabruns@eiu.edu.

Recommended CitationShaw, Katherine Anne, "Visual merchandising: the effects of store image and store design on the female consumer decision process"(2004). Masters Theses. Paper 367.http://thekeep.eiu.edu/theses/367