Visual Merchandising- The Effects of Store Image and Store Design Vishnu
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Eastern Illinois University e Keep Masters eses Student eses & Publications 1-1-2004 Visual merchandising: the effects of store image and store design on the female consumer decision process Katherine Anne Shaw is research is a product of the graduate program in Family and Consumer Sciences at Eastern Illinois University. Find out more about the program. is esis is brought to you for free and open access by the Student eses & Publications at e Keep. It has been accepted for inclusion in Masters eses by an authorized administrator of e Keep. For more information, please contact [email protected]. Recommended Citation Shaw, Katherine Anne, "Visual merchandising: the effects of store image and store design on the female consumer decision process" (2004). Masters eses. Paper 367. hp://thekeep.eiu.edu/theses/367
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Transcript of Visual Merchandising- The Effects of Store Image and Store Design Vishnu
Eastern Illinois UniversityThe Keep
Masters Theses Student Theses & Publications
1-1-2004
Visual merchandising: the effects of store image andstore design on the female consumer decisionprocessKatherine Anne ShawThis research is a product of the graduate program in Family and Consumer Sciences at Eastern IllinoisUniversity. Find out more about the program.
This Thesis is brought to you for free and open access by the Student Theses & Publications at The Keep. It has been accepted for inclusion in MastersTheses by an authorized administrator of The Keep. For more information, please contact [email protected].
Recommended CitationShaw, Katherine Anne, "Visual merchandising: the effects of store image and store design on the female consumer decision process"(2004). Masters Theses. Paper 367.http://thekeep.eiu.edu/theses/367
