GREED.

Visual Merchandising FMPC 5006December 7, 2015Maci Levy, Rachel Lipson, Samantha Looby, Marli Mucher, and Heidi Solomon

Table of Contents

BACKGROUND INFORMATIONTARGET CUSTOMER (HEIDI SOLOMON) 3

STORE LOCATION (HEIDI SOLOMON) 4

MOOD INSPIRATION BOARDS (EVERYONE) 5-8

FASHION MERCHANDISE STRATEGY (HEIDI SOLOMON) 9

STORE NAME (MARLI MUCHER) 10

STORE BRAND IMAGE AND STORE ATMOSPHERICS (MARLI MUCHER) 10-13

SCENT 12

MUSIC 12-13

DETAILS AND LAYOUT 13

THE VISUAL PLAN

EXTERIOR (MARLI MUCHER) 14-15

FLOOR PLAN (MACI LEVY) 16

FLOOR PLAN LAYOUT (MACI LEVY) 17

STORE INTERIOR (MACI LEVY) 18-20

WALL PLANOGRAM (MACI LEVY) 21

COLOURS AND MATERIALS (SAMANTHA LOOBY) 22

FIXTURES (SAMANTHA LOOBY) 23

PRESENTATION OF MERCHANDISE (SAMANTHA LOOBY) 24

LIGHTING (SAMANTHA LOOBY) 25

SIGNAGE (RACHEL LIPSON) 26

STORE WINDOWS AND INTERIOR EDITORIAL DISPLAYS (RACHEL LIPSON) 26-27

MANNEQUINS (RACHEL LIPSON) 28

PROPS (RACHEL LIPSON) 28-29

APPENDIX BIBLIOGRAPHY 30

GROUP PLAN 31-35

GROUP CONTRACT 36

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Background Information

Target Customer

The target consumer for Greed is a woman between the ages of 21 and 40 who

is successful, innovative, creatively driven, and constantly on the go. Our woman

is confident, and trendy while leading a healthy and active lifestyle. Her time is

limited and her comfort is paramount, therefore she needs pieces that are high

quality, impeccably fit, and encourage versatile layering to carry her from day to

evening. Our woman prefers chic active wear inspired pieces that provide

comfort and ease of use while still offering style and quality. The Greed girl is a

chic urban woman who spends her money frivolously while expressing her

fashion sense creatively. She is able to make fashion-forward decisions that

abide by her own personal style and knows what pieces will work for both her

body type and lifestyle. Ultimately, our girl is looking to look good and feel

amazing! Furthermore, the market for those leading an active lifestyle is up and

coming in North America and has been fully developed in cities like New York

and Los Angeles. Anticipating that this market will flourish in Toronto, as it is a

city that is constantly on par with trends, we want to be one of the first boutique

companies to capitalize on the trend.

.

Store Location

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Greed will be located in the heart of the downtown Toronto Annex. The Annex is

an up and coming urban area consumed with paths and parks, which perfectly

embodies the active lifestyle of our target customer. Not only will the landscape

encourage physical activity, but the thriving cultural scene will also become a

source of inspiration for our creative-minded trendsetting customer. The

traditional boundaries of the neighbourhood are north to Dupont Street, south

to Bloor Street, west to Bathurst Street and east to Avenue Road. It is a

predominantly English-speaking neighbourhood and is both affluent and

populated with well-educated residents. According to the 2006 Canadian census,

the neighbourhood has a permanent population of 15,602 with an average

income of $63,636, significantly above the average income in the Toronto census

metropolitan area. We have researched the area thoroughly and concluded that

our niche market’s fashion needs have not yet been addressed in this area.

Furthermore, it will be located close to other fashion hot spots but not directly

within them in order to avoid direct competition with similar retailers.

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Fashion Merchandise Inspiration Board-1

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Fashion Merchandise Inspiration Board-2

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Fashion Merchandise Inspiration Board-3

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Fashion Merchandise Inspiration Board-4

Fashion Merchandise Strategy

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Greed embodies sleek and modern athletic wear that can easily transition from

workout-wear to street wear. Greed’s merchandise is carefully selected by our

buyers in order to outfit women who live a full-contact lifestyle, of which comfort

and functionality are of paramount importance. The clothing will combine

athleisure and street wear apparel for our woman to mix and match, creating a

look that can be carried from day to evening. Greed’s merchandise will

converge sophistication, style, and luxury with the ease of performance wear. All

of our merchandise will be monochromatic in color and edgy in style. Every piece

will have an athletic or lifestyle benefit and be both high in quality and durability.

We were inspired by many street wear brands that have taken NYC by storm

recently such as Kanye West’s “Yeezy” collection, the collaboration of Alexander

Wang X H&M, along with many of the brands that we plan to carry. Greed will

carry some of the most sought after edgy athletic brands such as Bandier Fit, Alo

Yoga, T by Alexander Wang, Nike footwear, Y3 Adidas clothing, and Adidas

footwear, approximately ranging from $60.00-$300.00. Product styles will include

but are not limited to sports bras, tank tops, t-shirts, leggings, running shoes,

hats, sweatshirts, coats, and wind breakers that are suitable for all seasons.

Greed embodies fitness as a lifestyle, but being trendy, edgy, and fashion

forward while doing so. Greed is attempting to bring this developed New York

culture of everyday athletic wear to Toronto. The NYC-inspired niche market has

not yet been fully addressed and catered to in the Greater Toronto Area. Greed

is the solution to the void in our Canadian market.

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Store Name

We decided on the store name Greed because we really wanted it to resonate

with our target customer. Greed will cater to a clientele of successful career

women who are confident, constantly busy, and willing to spend their money

frivolously. For our customer, it’s all about her. She is successful in her own right,

independent and puts herself first. Our customer is expecting stores to cater to

her and her needs, providing clothing that is suitable for her on-the-go day to

night routine. With a name like Greed we are acknowledging that we understand

our customer and what she is looking for out of a retail experience. Taking the

negative connotation out of the word, we are encouraging our customers to be

greedy and get what they want. Our woman wants to have it all and so we intend

to deliver on that. Furthermore, the name reflects our customer as it is blunt, to

the point and makes a bold statement.

Store Brand Image and Atmospherics

Creating an appropriate store brand image and atmosphere is extremely

important to appeal to both new and returning customers. Therefore the retail

experience begins with the exterior design and must carry through cohesively

and harmoniously throughout the store interior. Greed will combine both urban

and earthy details to really evoke the urban jungle theme of our store design. In

order to entice shoppers to enter the store, the exterior design will be striking yet

minimalistic with an industrial feel, appealing to our very modern and urban

woman. The urban vibe will carry through to the store’s interior with industrial

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elements like steel and concrete, juxtaposed with earthy accents like wood and

flowers for a fresh and modern feel. Since we are creating an environment for

urban, athletic, upscale women, we believe she will appreciate a minimalistic,

fresh, and creative store design. Furthermore, we intend to create a very

personal environment between sales associates and regular customers. We will

encourage all sales associates to build a rapport with returning customers and

require that they be conversationalists to make the shopping experience very

natural and relaxed. Sales associates will be required to keep a little black book

of their regular customers by name, size, favourite brands, and style preferences

so that from the moment the customer walks in the store she feels comfortable,

catered to, and special. In this way we hope to encourage multiple sales and

repeat customers.

Scent

The scent of the store will reflect the earthiness of its design by focusing on fine

wood scents such as sandalwood, mahogany, and cedar wood, combined with

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undertones of jasmine and geranium. The overall aroma will be fresh, light, and

inviting so that customers will linger in the store.

Music

Since our customer and merchandise reflect an active lifestyle, the music will

imitate what our customer is listening to at the gym. The music selection will

come from a variety of both mainstream artists like Kendrick Lamar, Travis Scott,

and Drake to local artists such as A-Game, 6th Letter and Big Lean. The musical

genre will range from urban contemporary to rap, excluding top 40 hits and pop

music from our repertoire. We want our customers to feel pumped up and

motivated during their shopping experience to encourage multiple purchases and

afterwards so that they put their new athletic wear to use. Since our age

demographic ranges, music will not be overbearing, allowing for sales associates

to converse with customers.

Details and Layout

Specifics in store details and layout will be discussed in depth further on,

however it is important to note that the layout will be minimal to allow for optimal

browsing space. Our customer is looking for quality, essential pieces for her

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wardrobe and therefore overstocking the store with merchandise will be

unappealing and contradict with the store brand image. The layout will be clean,

organized, and minimalistic so that the customer can easily navigate the store.

The eye will be drawn to our focal feature wall behind the cash register, to the

wall displays with interesting accent lighting, and to standout natural wood

furniture adorned with key merchandise.

The Visual Plan

Store Exterior

For the exterior of the store we were inspired by New York City. Carrying on the

urban jungle theme, we envisioned a charcoal grey concrete exterior juxtaposed

with massive wooden and glass paneled doors. Taking inspiration from the

James Perse store in Malibu, we want the overall look to be sleek, simple, and of

course monochromatic to pull from the colour scheme that will be in the interior.

The doors will be a natural focal point as they provide a pleasing break from the

rest of the grey on grey exterior, thereby inviting people on the streets to enter

the store. The door design will feature big glass panels with planked natural

wood to mirror the wooden planks that will serve as wall displays on the interior.

Since the store is modern and monochromatic our store sign will follow suit in a

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boxy charcoal grey font for a grey on grey sleek look. Finally, floor to ceiling

windows will be placed on one side of the door to provide a sneak peak of what

is inside the store. Overall, we wanted the exterior to look very minimalistic and

understated, but provide enough intrigue to have people enter the store.

Store Exterior Inspiration Board

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Floor Plan

Floor Plan Layout

Greed’s floor plan will combine the free-flow and minimal layouts. From a

minimal perspective, the store interior and layout will be gallery-like in its’

simplicity, providing our customers the luxury of space. Customers are able to

survey our offerings with ease, without being overwhelmed with overcrowded

fixtures of merchandise. With a free-flow concept in mind, our customers are

encouraged to browse at their discretion, while allowing easy movement from

Z Stand

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one section to another. The free-flow concept is incorporated, with the intention

of offering our customer’s the luxury of choice; the Greed customer is strong-

willed and does not like being told what to do or where to go. The luxury of

choice allows our customers to shop at their own will, with the ability to roam as

they please. To mitigate customer confusion, our product will be merchandised in

complete outfits, with a focus on core product for our prime real estate.

The following is the scaled measurements of our floorplan; the approximate scale of our total floorplan 195 m2 = 1800 square feet. Store Interior

The foundation of our store will be light grey floors resembling the texture of

concrete. The walls will be painted an ashy

shade of charcoal to touch on the urban jungle

atmospherics of the Greed brand.

Upon entry, customers will be greeted with a focal

area. The focal area will be composed of a table showcasing our newest and

freshest merchandise, with two mannequins completely outfitted in the

highlighted merchandise. Two Z-stand fixtures will be placed on either side of the

table, showcasing multiple merchandised outfits with matching colour stories. As

Grey Concrete Flooring

Ashy Charcoal Wall Paint

Grey Concrete Flooring

Ashy Charcoal Wall Paint

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customers veer to the right wall, they will be faced with various wall-systems, as

exemplified but not limited to our outlined planogram referenced in the Store

Walls section. Following the first 3 wall systems is a floor-to-ceiling mirror, 2 m in

width. Next is a shelving space for Greed’s accessories and an additional wall

system merchandised with undergarments and intimates.

In the far right corner is the fitting room

seating area bedecked with a funky

chandelier-like ornament hanging from

the ceiling, zebra rug beneath one’s feet

and 2 comfy, grey-arm-chairs with

industrial-wood detailing to match. In the

center of the seating area is an industrial-squared coffee table and 2 mannequins

parallel to the seating arrangement.

Upon entering the fitting room area, 4 fitting rooms line the left wall; three rooms,

12 sq. ft. in size and 1 universal access fitting room, 26 sq. ft. in size. All fitting

rooms are closed-off with a white linen curtain ringed onto an industrial metal rod.

In front of the 4 rooms is a floor to ceiling mirror, 3.93 m in width.

As customers exit the fitting rooms, they

are greeted by the cash desk, also known

as the point-of-sale. The cash desk is

composed of an industrial wooden box,

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with steel detailing and a glass encasing (in between the two registers) for higher

priced accessories. Behind the cash desk is a floral backdrop focal point, to draw

customers past one-third of the store, all the way to the far back wall. The floral

backdrop will be comprised of clusters of synthetic white roses, with burned

trimmings on the petals. The burned roses are a representation of the urban

jungle theme of the Greed brand; a juxtaposition of the delicate wonders of

nature, clashing with the concrete metropolis of city life.

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Directly across the cash desk is a wooden table merchandised with core product.

In front of the table, closest to the cash desk, is a 2-way stand featuring our

limited quantities of trend merchandise. As customers continue to the far left

corner of the store, they will notice our shelving system showcasing our eclectic

footwear collection. Please refer to the Store Walls section for a planogram of the

footwear shop. Parallel to the footwear shop are two black, square and leather

ottomans for customers to use when trying on our footwear. To the left of the

footwear shelving system is a floor to ceiling mirror 2 m in width. Directly in front

of the mirror is a Z-stand, merchandised with multiple coordinated outfits.

Following, is a variation of the wall system outlined in the Store Walls section.

Directly in front of the wall is a wooden table, merchandised with core allocation.

To the front left corner of the store is the open-back window display elevated by a

wooden platform, 30 cm of the ground. The platform is composed of laminate

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flooring, with varying shades of grey, white and ebony. The windows create a v-

shape with a 3-pane window on either side.

Floral Backdrop Inspiration

Wall Planogram

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Colors and Materials

Our woman is looking for high quality, durable, and versatile pieces that will carry

her throughout her busy day. Our silhouettes are all about exaggerated

proportions such as cropped hemlines, oversized hoodies and longer line

sweatshirts and dresses. Our Leggings combine fit with function adding sweat

wicking fibers with a four way stretch mechanism, allowing for easy extendable

movements. Legging designs will add a luxurious outer appeal by incorporating

synthetic leather accents for aesthetic interest. Leggings will be a combination of

synthetic fabrics such as luxtreme and nylon. Our jackets will include water

resistant technology with down feather stuffing for warmth and function.

Oversized styles will provide a chic yet edgy look. T-shirts, crop tops and

sweatshirts consist of dry fit, fly-knit, lycra, polyester and cotton. Some tops with

combine cotton, cashmere, and spandex for excellent drapability, a soft hand,

and fluidity against the body. The technology behind the aforementioned

materials is naturally ventilating and flexible with structure and style for all

activities.

Colors will consist of a Monochromatic theme of whites, blacks and greys

year round. Seasonally, hues of ashy blue, burnt reds and earthy greens will be

incorporated as accent lines and shapes on garments.

Fixures

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Continuing the urban jungle theme, Greed will have rustic metal plumbing pipe

outriggers for the merchandise to hang from on wooden hangers. Customized

wall fixtures made of piping up top and metal shelves attached at the bottom will

showcase merchandise as they could be worn together for the customers

reference. A Large natural wood table will be placed near the store entrance to

showcase key items and signature styles. Finally, a customized shoe wall will

feature horizontal wooden planks, allowing the shoes be a standout feature.

keeping a simple and consistent theme.

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Presentation of Merchandise

Greed will sell various types of merchandise; from street wear clothing, to shoes

and hats. All of the merchandise will be presented in various fixtures that

highlight important features of the merchandise. Please refer to images above for

inspiration of floor fixtures.

There will be a natural wooden shelving wall for shoes.

Non-foldable delicate products will be showcased on Z-stands.

All folded merchandise will be presented on rustic-looking wooden tables.

Outriggers will showcase a complete outfit so that the customer can have

a visualization of full outfit ideas.

Core items/best sellers will be emphasized in prime “Rosedale” real estate

so that they have the ease of access in the first third of the store.

Seasonal core outfits will be showcased on various mannequins

throughout the store.

All of our fixtures will present our merchandise in an efficient and effective manor

in order to provide a seamless shopping experience for our customer. We want

her to have the option to browse through our store without much assistance from

sales associates, all the while purchasing multiple units per transaction. Greed

will embody the silent selling techniques to the fullest as the Greed Girl will be

able to help herself and gain inspiration from various fixtures around the store.

Lighting

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Ambient lighting will consist of Fluorescent pot lights throughout the entire store

for its economic effiiency. However task and accent lighting will consist of LED

lights in order for the store to be bright, visually appealing and allow for good

colour rendition of our merchandise. Focal points in the store that showcase key

looks such as mannequines and special displays for customer viewing will be

illuminated by LED accent lighting fixtures that will hang from the ceiling. Accent

lighting will be 5 times brighter than the ambient lighitng in order to differentiate

between the two. Hanging LED luminary light bulbs will be installed in the fitting

room area for our guests to get an accurate representation of the clothing as well

as at the cash register. We chose LED lights for all accent and task lighthing

because colour rendition is great, and they are highly energy efficient and have a

long life span. It was also very important that the store be brightly lit to

accommodate for the darker fixtures and wall colour. The lights will also really

help to emphasize the various textures throughout the store from both the wood

and metal fixtures.

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Signage

Our store sign is both innovative and unique. It represents our store image in that

it is sleek, modern and to the point. Rather than using a physical sign, each

letter will be individually mounted onto the exterior wall. This will help differentiate

us from the surrounding stores and competitors while drawing new customers

inside. The interior signs reading ‘sale’ or ‘new’ will be in the same font and

mounted on designated displays in wood frames to unite the store elements.

G R E E D .S A L E . F R E S H . Store Windows and Interior Editorial Displays

Inspired by the James Perse store in Malibu, California our store windows are

contemporary and eye-catching, jutting out form the rest of the exterior in order to

pull the focus of people passing by. The floor to ceiling windows will display the

season’s prime merchandise, but will be open-back format in order draw in new

customers. Since the store brand image is minimalistic, modern, and edgy, we

felt that having mannequins in the store window was too traditional. We have

opted for free-floating wood installations that will hang from the ceiling and the

pin up technique in order to highlight complete looks of our top items. LED

spotlights will also be installed in the window in order to put extra emphasis on

the merchandise displayed. The interior editorial displays will showcase a wide

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variety of product in ways that will effectively appeal to customers and inspire

complete looks. The looks will be features on abstract mannequins that will be

made to look like steel in order to carry through our theme of the urban jungle.

They will also be positioned in athletic poses for an unconventional approach.

Mannequins

Mannequins will be painted to look like steel and thus coincide with the store’s

aesthetics and image. Some will also be positioned in poses to depict activities

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such as yoga, which lend to a healthy active lifestyle. We will include abstract

mannequins to coincide with the versatility, sophistication and creative identity of

our woman.

PropsOur props will be consistent with the edgy and unique vibe. Wood stools will be

used as chairs in fitting rooms and to display merchandise, while wood vases will

be used for greenery throughout the store.

More complex props will consist of steel ladders for hanging merchandise such

as scarves and pants, a bicycle for an eye catching and relevant element, and a

wooden bar hanging installation to display an assortment of gym bags and totes.

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Appendix 1—Bibliography

"About the Annex." Bloor Annex BIA. Web. 6 Dec. 2015. <http://www.bloorannex.ca/about>

Bell, Judy, and Kate Ternus. Silent Selling. Fourth ed. New York City: Bloomsbury, 2015. 3-352. Print.

"Buying a Mannequin? 10 Things You Ought to Know before You Do." The Mannequin Madness Blog. 8 Jan. 2014. Web. <http://blog.mannequinmadness.com/2014/01/buying-a-mannequin-10-things-to-know-before-you-do-2/>

Rueger, Jason. "How To Set Up Your Retail Store Lighting." FitSmallBusiness. 17 Nov. 2014. Web. http://fitsmallbusiness.com/retail-store-lighting/

Singh, Priyanka, Neha Katiyar, and Gaurav Verma. "Retail Shoppability: The Impact Of Store Atmospherics & Store Layout On Consumer Buying Patterns." International Journal of Scientific & Technology Research 3.8 (2014): 15-23. Web.

"The Annex." Wikipedia. Web. <https://en.wikipedia.org/wiki/The_Annex>.

www.smartdraw.com

www.floorplanner.com

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Appendix 2—Group PlanFMPC 506 – VISUAL MERCHANDISING

Winter Session 2014

Professor: Mr. Wayne McLennan

FORM – GROUP PLAN Group Name: Consuelas

Steps* To Dos**Your plan in achieving these: Group Member(s) Responsible***

Deadlines ****Indicate a date

Background InformationTarget customer & Store Location

Age group: 21-40 Successful career woman constantly on-

the-go Creatively driven Confident and trendy Leads a healthy lifestyle Urban girl looking for clean, easy to

wear, versatile pieceso This girl speaks to each member

of the group in some wayo An active lifestyle is very

current right nowo This age group will spend their

money frivolously as well as express their fashion sense creatively at this point they have established a fashion sense and are comfortable to make trendy decisions

Downtown Toronto The Annex

o Still up and coming but an urban area

o Has a lot of paths and parks embodying the active lifestyle of the target market

o Also encouraging physical activity

o This niche market is not yet available here

Heidi Week 5

Determine a fashion merchandise strategy- what will

Sleek and modern athletic wear that easily transitions from workout wear to street wear

Monochromatic and edgy Every piece has an athletic or lifestyle

benefit

Heidi Week 5

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your store sell?

Comfort meets everyday Brands: Alexander Wang, Bandier Fit,

Zanerobe Inspiration: Kanye West, Alexander

Wang X HM Bringing New York culture of athletic

wear to Toronto Durable and quality clothing We picked active wear because leading

an active lifestyle is very trendy right now

o Fitness as a lifestyleo Fit over skinny is a huge trend

right now Bringing New York’s urban flare to

Toronto this is a niche that hasn’t been fully developed in Toronto as it has in New York

Toronto is one of the fashion hubs in Canada so it is important to introduce this type of dressing to our customers

Design a store brand image and atmospherics

Scent: sandalwood, earthy, fig, mahogany teakwood, jasmine

Music: what our girl is playing at the gymvery urban, inspirational, rap, R &B **local artists**no top 40 hits!

Touch: wood juxtaposed with steel- concrete jungle

All of these elements contribute to the overall brand image of the urban girl, athletic lifestyle

Combines both urban and modern details Review class textbook for details on

atmospherics

Marli Week 5

Originate a store name

Greed. This is our woman its all about her She’s not willing to alter her schedule for

anyone She got to where she is today by putting

herself first- she’s a hustler She’s independent but she wants it all She needs clothing that will work for her

all day and be comfortable and versatile, so she’s expecting stores to cater to her and her needs- hence the name greed

You can be greedy with your expectations and needs

Marli Week 5

The Visual PlanDesign a store exterior

Imagining New York- concrete jungle Cement and concrete juxtaposed with

massive wooden doors Industrial meets natural elements

Marli Week 6

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Entrance Windows size and position Store Sign, etc

Big glass doors with planked wood to mirror wooden planks in store

Dark charcoal grey concrete store exterior

Inspiration: James Perse Malibu Boxy print charcoal grey with our store

name Greed. Floor to ceiling windows This exterior mirrors the urban

jungleindustrial with the cement combined with the wood for the earthy element

Very minimalistic and understated not fussy or cluttered

Refer to images online of store exteriors (particularly James Perse)

Judith Bell’s concept of Look, Compare, Innovate to create our own version of it

Prepare a floorplan to scale with a legend

Minimal floor plan mixed with free flowcombination floor layout

1500 square feet use small shapes on markup to signify

different fixtures Minimal floorplan because this is the

customer who doesn’t want to be crowded

Space= luxury Allow room for customer to help

herself and not be overwhelmed with merchandise

Combine with free flow so that the customer has the decision to go where she wants she doesn’t want to be told what to do

Review class notes on floor plan Use website smartdraw.com

Maci Week 8

Design a store interior

LayoutSquare footageFocal areasPoint of saleFittin

Combination floor plan and open concept (few walls closing off sections)

Focal point wallburnt white roses focal wall behind cash, wall for shoes, floating installations to showcase gym bags.

Point of Sale: Industrial wooden box with steel detailing with a glass case for accessories.

Fitting Rooms: Metal Plumbing piping with White linen curtains.

Refer to online images from WGSN and Google

Use smartdraw.com to create a planogram and floor fixture layout

Maci Week 8

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g roomsEtc.

Select colors and materials

Store:o Colour scheme:

monochromatico Black, white, grey, wood,

neutral/earth toneso Steel, natural wood, linen.o Chosen because they coincide

with the urban jungle themeo Also supports the minimalistic

yet edgy look Clothing:

o Varies by seasonality.o Annual colours: Neutrals and

Earth toneso Materials:

Dry fit, fly-knit, synthetic leather, Nylon, Lycra, Water repellent, Water resistant, Polyester, Cotton, and Linen.

Good for athletics but also transition well into everyday wear

Breathable and flexible, versatile for all types of activity

Samantha Week 8

Select fixtures

Metal plumbing pipe outriggers and Z-stand, natural wood tables, Steel shelving units.

Look industrial- go with our store theme

There has to be unity and harmony within the storerefer to textbook

Samantha Week 8

Determine how the merchandise will be presented

Shelving wall for shoes Z-stands for non-foldable products Wooden tables for folded merchandise Outriggers will showcase a complete

outfit or multiple outfits. Core items will be emphasized in prime

real estate (refer to class notes) They will then be easy for our customer

to locate and help herself silent selling!

Heidi Week 9

Design the store walls

Paint colour: Dusted dark charcoal with industrial feel

Shoe wall will be composed of natural wood planks as an accent.

Create unity/harmony

Maci Week 10

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Design lighting

Accent lighting on prime and focal point areas

Pot lights - LED luminary lighting Hanging light bulbs in the seating area

by the fitting room – LED luminary lighting

LED lights great for a very true depiction of clothing

Also save on operating costs and reduce energy

Create emphasis

Samantha Week 11

Design signs Font for store sign: Kannada Sangam MN

Grey letters directly on the stone individual letters no actual sign

Clean, straightforward, to the pointlike our customer

Inspiration: James Perse Malibu Judith Bell’s Look, Compare, Innovate

Rachel Week 11

Design the store windows and interior editorial displays

Store windows see through to the interior

Free floating installation in windows highlighting merchandise- no mannequins

Editorial display: mannequins painted to look like steel dressed in merchandise we want to highlight

Refer to notes and textbook want customers to be able to see interior to entice them past the leaseline and past zone 1

Rachel Week 12

Select mannequins and props

Hanging installation for bags Edgy and different Create unity and harmony through

consistency

Rachel Week 12

Summary writing and editing

Each person is going to responsible for a portion of the writing

We will then reconvene and complete editing and unify the text as a group

Allow an outside person to edit for a fresh perspective

TogetherMarli-Edit

Week 12

PowerPoint slides preparation

Create an inspiration board first to fully realize our theme

With images we have gathered put into presentation

Work on this together

Together Week 12

Present to This will be divided up equally Together Week 13 –

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the class Get together once to rehearse and make sure presentation is engaging- visuals, videos etc.

Bring in aspects of atmospherics (candles, music)

15 as assigned

Appendix 3—Group ContractPlease refer to group contract previously handed in.

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