Value  Ma(ers

Presented  to  

1  

January  23,  2015  

•  Key  Principles •  World  has  changed •  New  Business  and  Mental  Models  Required

•  4  Steps  to  Success

•  Your  Experiences •  Research •  Hurdles  and  Obstacles •  Success  and  Best  PracFces

•  This  Program •  Your  Feedback •  Future  Offerings

2  

Agenda

copyright,  OpenMa8ers,  LLC  

Techtonic  ShiMs  Challenge  Our  ExisFng  Mental  Models

3  

But,  Our  Mental  Models  Are  a  FuncFon  Of  Beliefs

copyright,  OpenMa8ers,  LLC   4  

A>tudes  

Behaviors  AcBons  

Beliefs   Very  Different   Opposite  

Same   Some  different  

Mental  Model  

Views  of  Reality  

How  we  spend    our  Time  

How  we  spend    our  money  

What  we  believe  creates  value  

How  we  align  with  our  beliefs  

Technology  Increases  Speed,  Reduces  Time  and  Space

copyright,  OpenMa8ers,  LLC   5  

Railroads  

Automobile  

Internet  

BioTechnology  

Techno

logy  

Time  

Examples  of  Technological  Changes  over  Time

copyright,  OpenMa8ers,  LLC  

17%  

32%  

68%  

80%   80%  

83%   68%   32%   20%   20%  

0%  

20%  

40%  

60%  

80%  

100%  

1975   1985   1995   2005   2010  

Components  of  S&P  500  Market  Value  

Intangible  assets   Tangible  assets  

Source:  Ocean  Tomo  

Source  of  Value  Changing  (Tangible  to  Intangible)

Stakeholder  Behaviors  Are  Also  Changing

ParBcipator   Procreator  

Abdicator   Receiver  

Digital  Divide  

Copyright:  OpenMa8ers,  LLC.  

4  Examples  of  Stakeholder  Behaviors

copyright,  OpenMa8ers,  LLC   9  

10  

Tier  4  ActualizaBon  Network  

Tier  3:    Mastery  Technology  

Tier  2:    Belonging  

Services  

Tier  1:    Safety  

 Things  

Tier  0:    Sustenance  

Physiological    

Hierarchy  of  Value    

Hierarchy  of  Needs  

Value  (Digital)  Divide  

Result:    OrganizaFons  that  Build  On  Higher  Needs,  Rule

copyright,  OpenMa8ers,  LLC  

Shared  Experiences  

New  Business  Models  Required:  Tier  3  &  4  Outperformers

11  

4X  Tier  3:    

Technology  Creators  

8X  Tier  4:  Network  

Orchestrators  

1X  Tier  1:  

Thing  Makers  &  Distributors    

2X  Tier  2:    

Service  Providers    

Value  (Digital)  Divide  

copyright,  OpenMa8ers,  LLC  

Example:    One  Industry  –  All  Four  Business  Models

copyright,  OpenMa8ers,  LLC   12  

New  Leadership  Styles  EssenFal:    Levels  3  and  4  Rule

Collaborator   Co  Creator  

Commander   Communicator  

Value  (digital)  Divide  

Scalability  

Mod

e  of  Inno

vaBo

n  

copyright,  OpenMa8ers,  LLC  

Steve  Jobs  Leveraged  all  4  Leadership  Styles

copyright,  OpenMa8ers,  LLC   14  

 Speed  and  Time  

New  OrganizaFonal  Approach  Necessary  to  Adapt Va

lue    Hierarchy  

Serial  and  Internal  

Parallel  and  Community  

Value  (Digital)    divide  

Iterate  &  Experiment  

copyright,  OpenMa8ers,  LLC  

Step  1:    OrientaFon  (Who  Are  You?)

16  

Tier  3   Tier  4  

Tier  1   Tier  2  

Value  (Digital)  Divide  

copyright,  OpenMa8ers,  LLC  

Step  2:    Take  Inventory  (What  do  you  have  and  need)

copyright,  OpenMa8ers,  LLC   17  

Step  3:    Rebalance  your  por_olio  (CARE)  

copyright,  OpenMa8ers,  LLC   18  

Step  4:    Add  New  KPI’s  to  Financial  Metrics

copyright,  OpenMa8ers,  LLC   19  

Einstein  Was  Right,  We  Need  to  Challenge  Our  Mental  Models

copyright,  OpenMa8ers,  LLC   20  

Value  Ma(ers

Presented  to  

21  

January  23,  2015