Webinar Why research design matters – 3 pitfalls to avoid
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Transcript of Webinar Why research design matters – 3 pitfalls to avoid
expect great answers
Why research design matters 3 pitfalls to avoid
#SKIMwebinar
Share your thoughts online:
Jeroen Hardon
Senior Executive Consultant
Abigail Joffre
Today’s webinar host
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Jeroen Hardon
Why research design matters | 3 pitfalls to avoid
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The best hidden mistake in conjoint
Why research design matters | 3 pitfalls to avoid
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Balance
Realism Statistical efficiency
Why research design matters | 3 pitfalls to avoid
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Realism
Statistical efficiency
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VS
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Pitfall 1 | Exclusions
Why research design matters | 3 pitfalls to avoid
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Pitfall 1 | Automated
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Why research design matters | 3 pitfalls to avoid
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Pitfall 1 | Manual
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Pitfall 2 | Not realistic
€ 1,50 € 2,00
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Pitfall 2 | Line - pricing
Base
case
price
Price
+20% +20% +20% +20% +20% +20%
-20% -20% -20% -20% -20% -20%
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Pitfall 2 | Automated research design
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case
price
Price
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Pitfall 2 | Manual research design
Base
case
price
Price
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Pitfall 2 | Base Case
€ 1,50 € 2,00
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Pitfall 2 | Base Case
€ 2,00 € 1,50
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Pitfall 2 | Base Case
€ 2,00 € 2,00
? Why research design matters | 3 pitfalls to avoid
Statistical efficiency
Realism Statistical efficiency
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Pitfall 3 | Obvious choices
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Recap
• Pitfall 1: Exclusions
• Pitfall 2: Realism
• Pitfall 3: Obvious choices
• How do you know you got
a manual research design?
Why research design matters | 3 pitfalls to avoid
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for today’s presentation slides and more!
#SKIMwebinar
Share your thoughts online:
Jeroen Hardon
Senior Executive Consultant
+31 10 282 3503
Abigail Joffre
Marketing Manager
+31 10 282 3535
@SKIMgroup