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@WordStream

MEET THE EXPERTS

Sean CruiseAgency Team Lead

o 9+ years of PPC experience

oCertified AdWords Professional

Jeff WalshSenior Agency Account Executive

o 4+ years of PPC experience

o Certified AdWords Professional

TODAY’S AGENDA

How to manage more accounts in less time

How to get better results for all of your PPC clients

How to make PPC more profitable for your business

Q&A: Send us your questions!

LET’S LEARN A LITTLE ABOUT YOU…

? ? ?

DO ANY OF THE FOLLOWING HOLD YOU BACK FROM ACHIEVING YOUR PPC GOALS?

a) Bandwidth

b) Results

c) Efficiency

d) Pitch Process

e) Expertise

f) None of the above

WHAT AREA OF YOUR WORKFLOW CAUSES THE MOST HEADACHES?

a) Search query report management

b) Ad copy optimization

c) Bid management

d) Keyword management/optimization

e) Reporting

ADWORDS PERFORMANCE GRADER

Baseline your AdWords performance

Free, instant PPC audit in under a minute

Grade your AdWords account performance

based on 10 key paid search metrics

Streamline prospecting

www.wordstream.com/google-adwords

TRACK WHAT’S WORKING

Is tracking conversions an

issue?

GET THE WHOLE PICTURE

How to Improve YourPPC Performance In Only

20-Minutes Per Week

20-MINUTE WORK WEEK

NEGATIVE KEYWORDS

ADD KEYWORDS

AD COPY

OPTIMIZE KEYWORD BIDS

REVIEW COSTLY KEYWORDS

PAUSE DUPLICATE KEYWORDS

KNOW HOW YOU’RE PERFORMING

SPECIAL OFFERS

a) Live demo of the WordStream Advisor to learn how to manage your PPC in 20 minutes a week

b) 1-1 AdWords Assessment with AdWords Certified Consultant

c) I don’t need help with my PPC

THANK YOU

Sean CruiseAgency Team Leadscruise@wordstream.com

Jeff Walsh, Senior Agency Account Executivejwalsh@wordstream.com

Benchmark your AdWords account today!www.wordstream.com/google-adwords