Optimization Summits: Trends in New Media

 Luncheon: 

Shashi Bellamkonda,

Social Media Swami,

Network Solutions

September 2010

2

Key points

• Focus on objectives and not tools

• Research before you start

• Outline the strategy

• Measure

3

How Businesses use Social Networking Tools

• Connect with customers

• Get ideas, trends, buzz

• Find peers and network

• Easy distribution of content

• Greater reach

• New clients

4

Audience Discovery

5

Google Alerts

6

LinkedIn Answers

7

Twitter Advanced Search

Facebook

8

9

BackType

10

Forrester Groundswell :Consumer Profile Tool 

http://forrester.com/groundswell/profile_tool.html

Browsers/Apps

11

Google Voice Plug-in

12

Real-time is not enough

13

Finding your social neighbors

14

Enabling others to find you

15

16

Publishing Tools

17

Amplify.com

18

Posterous

19

Communicating Tools

20

Twitter Tools

• Twitter.com

• Tweetdeck

• Seesmic

• Hootsuite

21

Hy.ly

22

Digsby

23

Measurement

• Out : Number of visits , fans and followers

• IN : – Measure outcomes

• Achieve attitudinal change• Reputation• Content shared across the internet• Happier “customers” and even happier employees

24

Social Mention

25

Klout

26

Radian 6

27

TweetReach

28

WTHashtag

29

Mobile

Web is Dead

30http://www.wired.com/magazine/2010/08/ff_webrip/all/1

Business Apps on Phones

31

Google Voice on your phone

32

Google Listen

33

Google Goggles

34

35

nsMobilePay

. nsMobile™Pay, anticipated to launch in Fall 2010

36

DomainStorm iPhone App

37

Final Thoughts

• Focus on objectives

• Set-up a coordinated effort

• Educate over restrict

• Measure and change tactics if required

• Community is conversations over broadcasts

• Harness the Wisdom of the crowd

http://www.flickr.com/photos/fwp-dawson/2821182851/

38

Network Solutions

• Network Solutions helps small businesses solve the biggest problems the face - finding new customers and growing their businesses. 

• Our product line also includes a range of online solutions for building web and ecommerce sites, web hosting and related web services. 

• More than 3M small businesses use NS products everyday to run their businesses. 

39

Questions ?

• Shashi Bellamkonda shashib@networksolutions.com

• Twitter: @shashib• http://blog.networksolutions.com

• Personal Blogs:– Technology & Social Media: http://www.shashi.name– Digital Thoughts: http://readythoughts.blogspot.com– Restaurant Reviews: http://www.carryoncurry.com